Mihaela Jărpălău
Brand Manager
Bucharest
Summary
Experienced marketer in cardiovascular and oncology areas, for both innovative and biosimilars drugs, having previous sales experience. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
23
23
years of professional experience
Work History
Sales Representative - Hospitals
Farmexim S.A., Bucharest
10.1998
Brand Manager Oncology/Hematology
Swixx Biopharma
02.2024 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Marketing Manager
Recordati Romania
8 2021 - 02.2024
- Develop and implement strategies for the top brands of the portfolio (cardiology, oncology & OTC mature brands), including digital channels
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Group Product Manager
Viatris Romania
12.2020 - 08.2021
- Develop and implement strategies for assigned brands (dyslipidaemia/Sortis & pain/Lyrica)
Sr. Marketing Manager
Pfizer Romania SRL/ Upjohn Division
01.2020 - 11.2020
- Developing, implementing, and executing strategic marketing plans for Upjohn portfolio (promoted and non-promoted brands)
Country Brand Lead Upjohn portfolio
Pfizer Romania SRL/ Upjohn Division
12.2018 - 01.2020
- Create and implement marketing strategies for promoted portfolio (maintain leadership position of key brands)
Country Brand Lead Cardiovascular
Pfizer Romania SRL
05.2013 - 12.2018
- Successfully create and implement marketing strategies for retail cardiovascular portfolio
Sr. Product Manager Oncology & Biosimilars
Sandoz Pharma Services SRL, Bucharest
01.2010 - 10.2012
- Successfully create and implement marketing strategies for the oncology Ebewe portfolio
Business Unit Manager Ad Interim - Oncology
Bayer Schering Pharma, Bucharest
11.2009 - 01.2010
- Ensure business continuity during transition period before changing business model of the company
Sr. Product Manager Haematology & Oncology
Bayer Schering Pharma, Bucharest
03.2008 - 01.2010
- Develop and implement successful strategy to switch prescriptions from i.v
- Formulation of Fludara to oral formulation
Sr. Product Manager Cardiology
Pfizer Romania SRL, Bucharest
03.2003 - 03.2008
- Market Pfizer products on cardiology area and increase sales results, product awareness, and brand image
Medical Representative Cardiology
Pfizer Romania SRL, Bucharest
12.2001 - 03.2003
Education
Skills
Enjoy creating impactful presentations to a various audience
Communicate genuinely, openly, and directly
Think analytically & conceptually
Working to drive results through accountability and quality
Set clear strategy & articulate a compelling vision
Set challenging goals for self and others
Understand and meet customer's needs
Good command of Microsoft Office tools (Word, Excel, Power Point, Outlook, One Drive, Teams) Market data reports: IMS Sell In & Sell Out National & Regional Data reports; IMS Exponent reports; Cegedim National & Regional Data reports
Accomplishments
- Successful management of Recordati Romania portfolio with outstanding performance (115 EI in value) (mixed portfolio with both prescription & OTC brands)
- Develop and implement innovative strategies for Pfizer Cardiovascular (dyslipidaemia & hypertension) portfolio and regaining market leader position for key portfolio brand: - Guidelines & clinical cases promotion vs traditional promotion - 5 years CAGR - 20% & 24% MS in value
- Develop strategies & create optimal mix for digital channels, increasing share of voice with 40%. Design product specific digital interaction materials and ensure business continuity in pandemic environment.
Personal Information
Driving License: B type
Languages
English
Interests
Outdoor activities (running, walking); swimming
Timeline
Brand Manager Oncology/Hematology
Swixx Biopharma
02.2024 - Current
Group Product Manager
Viatris Romania
12.2020 - 08.2021
Sr. Marketing Manager
Pfizer Romania SRL/ Upjohn Division
01.2020 - 11.2020
Country Brand Lead Upjohn portfolio
Pfizer Romania SRL/ Upjohn Division
12.2018 - 01.2020
Country Brand Lead Cardiovascular
Pfizer Romania SRL
05.2013 - 12.2018
Sr. Product Manager Oncology & Biosimilars
Sandoz Pharma Services SRL, Bucharest
01.2010 - 10.2012
Business Unit Manager Ad Interim - Oncology
Bayer Schering Pharma, Bucharest
11.2009 - 01.2010
Sr. Product Manager Haematology & Oncology
Bayer Schering Pharma, Bucharest
03.2008 - 01.2010
Sr. Product Manager Cardiology
Pfizer Romania SRL, Bucharest
03.2003 - 03.2008
Medical Representative Cardiology
Pfizer Romania SRL, Bucharest
12.2001 - 03.2003
Sales Representative - Hospitals
Farmexim S.A., Bucharest
10.1998
Marketing Manager
Recordati Romania
8 2021 - 02.2024
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