Adina Balea
Director, Software Engineering
Cluj-Napoca,CJ
Summary
I am a senior executive and technology leader with extensive experience in software engineering. I believe in the combined power of both people and technology.
I have a strategic mindset and a business acumen that help me navigate complex challenges and create value for my clients and partners.
Success, to me, comes from a formula that combines a talented team, innovative technology, and a robust business strategy. Mutual trust and respect are the pillars for building it.
I'm naturally curious and a lifelong learner. I enjoy a good joke, a good book and riding my bicycle.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Chief Operating Officer
red to blue
10.2023 - 3 2024
- Partnered with CEO to upgrade service offerings and shift focus from outsourcing to product development
- Ensured alignment of Financial, Technical, HR, and Marketing teams with company objectives
- Oversaw P&L management, ensuring timely and budget-conscious service delivery
- Enhanced communication and efficiency by establishing a clear structure within the management team
- Cultivated and sustained key relationships with partners and suppliers.
Business Unit Director - Digitalization, Energy, Facility Management
Wirtek
01.2023 - 09.2023
- Led strategic initiatives to grow three key business units, enhancing market position
- Defined and enhanced service offerings, ensuring robust customer value proposition
- Oversaw operations with focus on financial KPIs (Revenue, EBITDA) and talent acquisition, retention and satisfaction rates
- Built high-performing agile teams, fostering culture of collaboration, innovation and inclusion
- Directed project delivery and maintained high standards of quality and efficiency
- Managed key accounts, enhancing customer relationships and NPS score
- Led customer acquisition efforts and prepared bids for new collaborations
- Conducted due diligence for acquisitions aligned with strategic goals.
Director of Software Engineering Services
Wirtek
11.2020 - 12.2022
- Leading the core department of the company composed out of ~60 people, serving a portfolio of 12 customers and generating yearly revenue of ~3,5 mil EUR
- Building a versatile department able to scale and function inside a hybrid workplace was critical. Therefore, my vision and focus was to:
- Grow a group of team leaders able to act as connectors among the existing teams while assuring fluidity in communication and decision making;
- Transition the teams towards being more autonomous, empowered and self-organizing;
- Facilitate communities of interest around technological areas (Cloud, QA, .NET) to enhance cross-team collaboration and continuous learning;
- Setup communities of practice in the key operational areas (Presales, Talent development, Staffing) to make sure the right colleagues or customers are onboarded in the right way
Delivery Manager
Wirtek
02.2012 - 10.2020
- Build and implemented tactics for revenue growth through upselling and cross-selling;
- Responsible for Presales with potentials customers in terms of clarifications of the requirements and technical needs of the products, estimations, budgets, milestones and deliverables;
- Proper staffing in terms of skills and personals' load for each project;
- Delivering projects on cost, quality and within schedule; Supporting development teams trough agile planning and creative approach;
- Coaching and creating development plans for and with the employees in terms of career paths, performance assessments and trainings;
- Continuous improvement of Agile processes, tools, metrics, cross-teams development practices;
- Provide effective leadership by fostering strong teamwork, motivating and inspiring team members;
- Collaboration with other departments for Recruitment, Onboarding, Internships, Marketing.
Software Engineer
Wirtek
08.2006 - 07.2013
- Software Developer interested in all fields of Software Engineering from requirements analysis, architecture, code design and development to work procedures, methodologies and tools
- Specialties: Software Development related: OOP, UML; Microsoft Technologies, .NET Framework, Web Development; TDD, BDD; Windows Mobile OS
- Software Development Methodologies: SCRUM, Kanban, XP (Agile)
- UI Design related: Usability and Persuasive Design in software applications.
Computer Science Teacher
Liceul de Informatica "Tiberiu Popoviciu"
09.2005 - 07.2006
- Teaching procedural programming (Pascal), algorithms and OOP basics (C++) to high-school pupils, grades 9 to 12.
Education
MBA - Business Administration And Management
Copenhagen Business School
Copenhagen, Danemark 01.2022 - 06.2025
Master, Business Administration -
Universitatea "Babeș-Bolyai" Din Cluj-Napoca
01.2009 - 2010.04
Bachelor's Degree, Computer Science - undefined
Universitatea "Babeș-Bolyai" din Cluj-Napoca
01.2001 - 2005.04
High School, Informatics - undefined
Colegiul National "Liviu Rebreanu" Bistrita
01.1997 - 2001.04
Skills
Strategic Planning
Financial Planning
Change Management
Executive Leadership
Organizational Development
Business Development
Operations Management
Contract Negotiation
Risk Management
Acquisition integration
Key Account Management
Performance Management
Management Team Leadership
Revenue Growth
Websites
Languages
Romanian
Native language
English
Proficient
C2
French
Elementary
A2
Interests
Mentoring
Coaching
Sustainability
Affiliations
Scrum Alliance
Women In Tech Community
European Women on Boards
Timeline
Chief Operating Officer
red to blue
10.2023 - 3 2024
Business Unit Director - Digitalization, Energy, Facility Management
Wirtek
01.2023 - 09.2023
MBA - Business Administration And Management
Copenhagen Business School
01.2022 - 06.2025
Director of Software Engineering Services
Wirtek
11.2020 - 12.2022
Delivery Manager
Wirtek
02.2012 - 10.2020
Master, Business Administration -
Universitatea "Babeș-Bolyai" Din Cluj-Napoca
01.2009 - 2010.04
Software Engineer
Wirtek
08.2006 - 07.2013
Computer Science Teacher
Liceul de Informatica "Tiberiu Popoviciu"
09.2005 - 07.2006
Bachelor's Degree, Computer Science - undefined
Universitatea "Babeș-Bolyai" din Cluj-Napoca
01.2001 - 2005.04
High School, Informatics - undefined
Colegiul National "Liviu Rebreanu" Bistrita
01.1997 - 2001.04
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