Adriana Cretu

Oversee the implementation of marketing campaigns across various channels, ensuring alignment with business objectives;

Implementing regional marketing strategy at the local level in dealerships according to brand guidelines and strategic objectives;

Manage the marketing budget, ensuring optimal allocation of every cost on allocated project and tracking monthly invoices for every media and creative cost;

Daily collaboration with media and creative agencies for implementation of 360 campaigns;

Cross-functional collaboration with various internal and external stakeholders;

Monitoring leads using Salesforce CRM and creating reports based on the active campaigns;

Plan and execute events and product launches and to increase brand awareness and drive sales;

Taking part in a media tender and facilitating the transition to the following media agency;

Keeping the contact with various KOLs and automotive journalists for various projects;

Adjusting and creating web pages using a CRM considering the global guidelines and the local perspectives;

Creating Social Media posts considering the local projects and the campaigns;

I have held this role for a brief period as an internal replacement within Volkswagen Passenger Cars department.

Pricing activities: creating price calculations in Excel for all Volkswagen models and the optional equipment;

Marketing activities: analyzing weekly reports about leads using Salesforce CRM, creating reports based on leads, adjusting the content available on the site using a CMS, developing catalogues and brochures about Volkswagen models;

Product activities: Maintaining the internal systems with all the product aspects provided by Volkswagen Headquarters, launching the new

models, inform and advice the dealership network about all the product aspects;

Creating various reports on sales and product aspects, managing large databases within product lifecycle development;

Market and competition analysis: price indices, product comparison;

Quoting cars for corporate clients and ALD Automotive Romania Pool;

Creating commercial documents such as appendix, addendum for contracts modifications;

Working with Salesforce CRM to create cases for Brand Acquisition and Logistics department;

Creating reports about existing cars for sales team or fleet managers.