Formula 1 & Motorsport
Alexandra Malinoiu
Social Media Coordinator
Bucharest
Summary
Results-driven Social Media Specialist with extensive experience managing digital strategies for global brands such as Tuborg, Carlsberg, Guinness, Crocs and Douglas. Skilled in content creation, community engagement, paid media, and influencer marketing, with a strong passion for automotive and motorsports industries. Adept at executing high-impact campaigns and driving audience growth across multiple platforms. Now seeking to bring my expertise to the motorsport industry, enhancing its digital presence.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Social Media Coordinator
Creative Market
Bucharest
01.2024 - Current
- Developed and executed cross-platform social media strategies for Tuborg, Carlsberg, Guinness, Crocs and Douglas.
- Managed high-volume content calendars, ensuring brand consistency and engagement growth.
- Increased social engagement by 40% through strategic content and community interactions.
- Oversaw paid media campaigns, optimizing ad spend for maximum ROI.
- Optimized social media profiles for maximum visibility, ensuring consistent branding across all platforms for all brands.
Social Media Specialist
Screen Native
Bucharest
01.2023 - 01.2024
- Managed social over 8 media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Increased client follower base by 35% within 12 months through optimized content strategy.
Project Manager
Elefant.ro
Bucharest
03.2022 - 12.2022
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Successfully coordinated 15+ influencer marketing campaigns, boosting brand awareness by 25%.
Influencer Marketing Manager
Squad Influencers
12.2020 - 03.2022
- Managed 50+ influencer campaigns for brands like Mirinda, Lipton, Sephora, and L'Oréal.
- Monitored campaign performance to make data-driven adjustments and optimize results.
- Delivered campaigns with an average reach increase of 500K+ impressions per campaign.
- Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
- Negotiated contracts, managed relationships, and ensured seamless brand alignments.
Education
Master Degree - Communication Sciences
University of Bucharest
Bucharest 09.2021 - 02.2024
Bachelor - Advertising
University of Bucharest
Bucharest 09.2017 - 06.2020
Skills
Social media strategy
Content scheduling
Competitor analysis
Campaign management
Content management
Paid Media & Digital Advertising
Analytics & Performance Tracking
Brand Storytelling & Community Engagement
Influencer Marketing & Partnerships
Project Management & Cross-functional Collaboration
Meta Business Manager, Google Ads, TikTok Ads, LinkedIn Ads
Microsoft Office, Asana, Jira, Basecamp
Interests
Automotive & Luxury Brands
Marketing & Social Media Trends
Timeline
Social Media Coordinator
Creative Market
01.2024 - Current
Social Media Specialist
Screen Native
01.2023 - 01.2024
Project Manager
Elefant.ro
03.2022 - 12.2022
Master Degree - Communication Sciences
University of Bucharest
09.2021 - 02.2024
Influencer Marketing Manager
Squad Influencers
12.2020 - 03.2022
Bachelor - Advertising
University of Bucharest
09.2017 - 06.2020
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