Alexandra Serbanescu
Bucharest
Summary
Dynamic Senior B2B Sales professional with over 10 years of experience in the travel and tourism industry, specializing in business development, market entry, and fostering long-term partner growth. Proven track record in building and managing robust relationships with travel agencies, IATA partners, tour operators, and airlines, driving success. Key contributions include launching Anex Tour Romania from inception, shaping its sales structure, and expanding the agency network, as well as leading B2B sales for digital travel solutions at TravelFuse to enhance e-commerce capabilities for travel agencies. Recognized for a consultative sales approach and the ability to cultivate trust-based partnerships that yield sustainable results. Currently seeking opportunities to leverage expertise in B2B sales leadership, business development, or market expansion within the travel and tourism sectors.
Overview
18
18
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Sales Director
Anex Tour Romania
04.2025 - Current
- Key contributor to the establishment and launch of Anex Tour in Romania, involved from the very start of local operations.
- Built and developed a nationwide B2B sales network, partnering with travel agencies across Romania.
- Led business development and market entry initiatives, positioning Anex Tour as a reliable tour operator in the local market.
- Managed full B2B sales lifecycle: negotiations, contracting, pricing discussions and ongoing partner support.
- Acted as primary liaison between travel agencies and internal commercial teams.
- Supported the definition of sales strategy, commercial processes and partner onboarding frameworks.
- Developed long-term, trust-based partnerships supporting sustainable growth.
Sales Director
TravelFuse
07.2020 - 04.2025
- Led B2B sales activities, working exclusively with travel agencies to implement online booking engines and digital sales platforms.
- Managed the complete sales cycle: prospecting, client presentations, negotiations, contracting and post-launch account management.
- Acted as a consultative advisor, supporting agencies in digital transformation and online sales optimisation.
- Collaborated closely with product and technology teams to customise solutions based on client needs.
- Built long-term partnerships focused on performance, growth and client retention.
- Represented the company within the Romanian B2B travel market, increasing brand visibility and credibility.
Managing Partner
Treasure Holidays
07.2019 - 06.2020
- Managed corporate contracting and direct client portfolios.
- Negotiated travel contracts with corporate clients, suppliers and agencies.
- Oversaw customer-oriented commercial strategies and supplier relationships.
Sales Director
Travel Time
01.2015 - 01.2019
- Developed and managed relationships between DCS+, airline companies, hotels wholesalers and sales partners.
- Expanded the B2B agency network and increased sales through new contracts and portfolio growth.
- Maintained and strengthened partnerships with airline companies.
- Negotiated incentive and override agreements with airline partners and hotels wholesalers.
- Coordinated marketing activities and commercial initiatives.
Key Account Manager – Marketing Romania
TAROM
01.2012 - 01.2016
- Conducted market research to define sales targets and incentive schemes for IATA BSP agencies.
- Prepared monthly sales performance reports for IATA agencies and TAROM-owned agencies.
- Analysed sales trends and performance, proposing improvement actions.
Sales Representative – Travel Division
TAROM
01.2008 - 01.2012
- Managed travel offers, contracting and relationships with customers and external partners.
- Booked travel services via global distribution systems and partner platforms.
- Issued airline tickets and provided full pre- and post-sales consultancy.
- Managed travel insurance and ancillary services.
Education
Bachelor’s Degree - Phytosanitary Inspection and Legislation
Bioterra University
Bucharest, RomaniaSkills
B2B Sales & Business Development
Market Entry & Go-to-Market Strategy
Travel Agency Network Development
Contracting & Commercial Negotiation
Key Account Management
Additional Information
IATA/UFTA diploma
Certification
IATA UFTAA Training
Timeline
Sales Director
Anex Tour Romania
04.2025 - Current
Sales Director
TravelFuse
07.2020 - 04.2025
Managing Partner
Treasure Holidays
07.2019 - 06.2020
Sales Director
Travel Time
01.2015 - 01.2019
Key Account Manager – Marketing Romania
TAROM
01.2012 - 01.2016
Sales Representative – Travel Division
TAROM
01.2008 - 01.2012
Bachelor’s Degree - Phytosanitary Inspection and Legislation
Bioterra University
AVAILABILITY
Open to opportunities in B2B Sales Leadership, Business Development, Market Entry or Commercial roles within Travel, Tourism, Aviation or Travel Technology industries.