Alexandru Curelea
Brand Manager; Coordonator Nationat Divizia Fertilizanti; Inginer Agronom
București
Summary
Dynamic Brand Manager with proven success at CEMROM SA, driving brand awareness through innovative campaigns and strategic partnerships. Expert in brand strategy and market analysis, I enhanced customer loyalty and expanded market reach while mentoring teams. Recognized for adaptability and strong decision-making skills, I consistently delivered impactful results in competitive landscapes.
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Energetic and creative individual with knack for understanding market trends and consumer behavior. Possesses in-depth understanding of branding strategies and digital marketing, combined with proficiency in leveraging social media and content creation. Committed to driving brand growth and enhancing customer engagement.
Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
Developed skills in brand strategy, market analysis, and project management in fast-paced environment. Seeking to transition into new field where expertise in strategic planning and team leadership can drive success. Capable of adapting to diverse roles and contributing to organizational growth.
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Brand Manager;Coordonator ; Inginer Agronom
CEMROM SA
București, Romania
03.2018 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Conducted research and analysis to determine brand positioning and messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Organized and delivered training sessions for new product content and technological advancements.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Mentored junior team members, fostering professional growth and development within the department.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Researched and identified new opportunities for product and brand development.
- Consulted with product development teams to enhance products based on customer interest data.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Education
Master of Science - AGRICULTURA DURABILA
USAMV BUCURESTI
Bucharest, Romania 04.2001 -
Bachelor of Science - AGRICULTURA
USAMV BUCURESTI
Bucharest, Romania 04.2001 -
Skills
Brand strategy
Campaign planning
Brand positioning
Internal communications
Advertising expertise
Brand-building strategies
Sales strategy
Product positioning
B2B sales
Sales support
Creative direction
Supply chain management
Sales tracking
Performance monitoring
Promotional planning
Market analysis
Strategy development
Event coordination
Customer segmentation
Partnership development
Target audience identification
Partnership building
Product management
Analytics reporting
Sales monitoring
Promotion development
Consumer insights
Communications strategy
Growth tracking
Event planning
Brand development
Teamwork and collaboration
Problem-solving
Team collaboration
Decision-making
Organizational skills
Price structuring
Adaptability
Computer proficiency
Microsoft office
Product promotion
Campaign management
Customer relationship management
Self motivation
Interpersonal communication
Dezvoltare personala; Inteligenta emotionala; Stil de viata sanatos; Sport; Citit;
Am in vedere ca zi de zi sa pot evolua in directia dorita; Eu Alexandru cel de azi sa devina putin mai bun decat Alexandru cel de ieri; dar totodata imi doresc ca Alexandru cel de maine sa fie putin mai bun decat Alexandru cel de azi; Conteaza enorm ca odata cu trecerea timpului sa putem invata ,adauga noi abilitati. Sa fiu atent la modul de alimentatie, sa fac sport, sa am grija de corpul, mintea si fulfetul meu; Daca eu sunt bine cu mine insumi- cu siguranta pot evolua constructiv atat profesional cat si personal.
Timeline
Brand Manager;Coordonator ; Inginer Agronom
CEMROM SA
03.2018 - Current
Master of Science - AGRICULTURA DURABILA
USAMV BUCURESTI
04.2001 -
Bachelor of Science - AGRICULTURA
USAMV BUCURESTI
04.2001 -
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