Alexandru HARFAS

Results-driven Senior Data Analytics & Automation Specialist with extensive experience in data reporting, automation, and predictive modeling. Skilled in transforming raw data into meaningful insights that drive strategic decision-making. Proven ability to streamline data processes, enhance reporting accuracy, and improve data accessibility through automation and integration. Adept at collaborating with cross-functional teams to optimize data-driven decision-making and improve operational efficiency.

• Designed and implemented automated ETL processes, reducing manual data entry errors and streamlining data transformation.
• Led data analytics initiatives, uncovering trends, patterns, and actionable insights to support strategic decision-making.
• Developed and maintained a centralized data repository, improving data accessibility and collaboration across teams.
• Partnered with IT and business teams to integrate databases and analytical tools, enhancing cross-functional data flow.
• Optimized database structures and query performance, improving data storage efficiency and accelerating response times.
• Spearheaded reporting automation, enabling real-time insights and significantly reducing manual workload.
• Built predictive models and scorecards, enhancing forecasting accuracy and business planning.
• Created custom scripts to automate repetitive tasks, increasing efficiency and freeing up resources for higher-value activities.
• Delivered data-driven insights through ad-hoc analysis and structured reporting, aligning analytics with business objectives.

Head of Data Analytics with a proven track record of building and optimizing data ecosystems to drive business success. Led strategic data initiatives for a major app development project at TBI Bank, ensuring seamless data integration, real-time insights, and enhanced decision-making. Expertise in data architecture, ETL pipelines, performance monitoring, and BI visualization, enabling cross-functional teams to leverage data effectively. Adept at collaborating with C-level executives and business units to align data strategies with organizational goals, fostering a data-driven culture and driving measurable impact.

• Designed and implemented scalable data architecture, including ETL pipelines, staging layers, and data warehousing.
• Integrated diverse data sources, connecting the app’s BigQuery data with the bank’s MSSQL and Oracle systems to enable unified analytics.
• Developed performance and quality reports, delivering actionable insights to stakeholders for continuous improvement.
• Monitored key performance indicators (KPIs), identified process bottlenecks, and optimized data workflows to enhance app efficiency.
• Leveraged Power BI to create data visualizations, empowering decision-makers with real-time insights.
• Led data-driven sales campaigns, optimizing customer engagement and increasing conversion rates.
• Collaborated with marketing and business teams to align campaign strategies with data-driven insights.
• Ensured seamless data flow by acquiring in-depth knowledge of Bulgarian databases and systems.
• Merged app data with historical bank records, enabling holistic analytics and strategic decision-making.
• Partnered with C-level executives to define and align strategic data priorities with business objectives.
• Navigated complex negotiations to drive data initiatives while ensuring compliance with organizational goals.
• Mentored and developed the data analytics team, fostering a culture of innovation and continuous learning.

Senior BI & Data analytics Specialist with a strong track record of building and optimizing data-driven solutions to enhance risk management, reporting, and business intelligence. Played a key role in regulatory compliance, credit risk analysis, and KPI development, providing proactive insights to senior leadership. Led data integration and process automation, ensuring seamless transitions during organizational changes, including a bank acquisition and system migration. Adept at mentoring teams, implementing Power BI, and optimizing data warehouse strategies, fostering a culture of efficiency and innovation in data management.

• Developed comprehensive risk-related reporting across the financial group, ensuring accurate and timely insights for risk management.
• Leveraged relational database expertise to execute ETL processes, transforming raw data into actionable insights for middle and senior management.
• Anticipated and delivered key performance indicators (KPIs) ahead of CRO requests, enabling proactive risk assessment.
• Expanded responsibilities to include IFRS and statutory reporting, ensuring regulatory compliance.
• Cleaned historical data and applied statistical modeling to develop credit application scorecards, improving portfolio quality while maintaining sales performance, reducing provisions, and increasing profitability.
• Assessed new credit portfolios, providing data-backed recommendations on buy-or-not decisions.
• Played a key role in the bank’s acquisition, ensuring data integrity and smooth transition to the new financial group.
• Led the migration to a new front-end system, ensuring seamless integration and operational continuity.
• Fostered a culture of learning and professional development, mentoring the team and investing in skill growth.
• Championed business process optimization and BI development, enhancing reporting efficiency and data accessibility.
• Spearheaded the implementation of Power BI across the organization, empowering teams with self-service analytics and data-driven decision-making.
• Led data warehouse integration for Romania in collaboration with Bulgarian counterparts, harmonizing cross-border data practices.
• With a lean team of four, built the foundation for all data-related processes, mapped workflows, optimized operations, and supported all bank departments' information needs.

MIS Reporting Officer with a strong focus on optimizing and enhancing management reporting to drive informed decision-making. Improved existing report formats, ensuring greater clarity, accuracy, and usability for stakeholders. Developed ad-hoc and periodical reports, providing timely insights to support business operations and strategic planning. Committed to streamlining reporting processes and delivering data-driven solutions that improve organizational efficiency.