Alexandru Mustatea

• Lead a global team of 10 across SEO, content, CRM, and paid media to execute full-funnel strategies.
• Increased conversion rates by 22% through strategic funnel optimization and automation systems.
• Manage a $450,000 monthly ad budget, optimizing campaigns for ROI across multiple channels.
• Built advanced client journey workflows that improved customer retention and LTV.
• Collaborate with two major ad agencies to execute brand and acquisition campaigns across finance/trading verticals.

• Increased brand visibility and inbound leads through SEO and paid ad campaigns.
• Managed marketing strategy, team workflow, and budget planning.
• Cut ad spend inefficiencies by 35% using A/B testing and performance data.
• Reviewed creative materials to align with brand tone and customer behavior insights.
• Tracked competitor trends and adapted marketing to boost performance across product lines.

• Developed business strategies to grow partnerships and revenue in the AR/VR space.
• Represented the company at expos and events, strengthening B2B relationships.
• Analyzed business data to identify revenue opportunities and optimize internal processes.
• Supported marketing campaigns by aligning product offerings with customer demand.
• Collaborated with cross-functional teams to execute tech-driven growth plans.

• Delivered end-to-end consulting for immersive tech integrations (VR/AR) across client projects.
• Identified system inefficiencies and implemented solutions to boost performance and security.
• Supported clients through software rollouts, onboarding, and user training.
• Developed technical documentation and provided guidance on compliance and data protocols.
• Collaborated with internal teams to tailor tech solutions to client-specific needs.