ALEXANDRU POPA

Google Analytics 4

• Custom dimension implementations to ease working flows(reporting, corelating multiple data sources, quick-insights, etc)
• Constantly improving the quality of data - keeping it as close as possible with the first party data.
• Involved in the consent mode project.

Google Looker Studio

• Building dashboards for the marketing team(Performance, Traffic, Growth, Trends,Geo-location, etc)
• Entry-level expertise in terms of functions.
• My personal focus of improvement this year.

Google Ads & Microsoft Advertising (ex. Bing Ads)

• Mastering the main smartbidding strategies Max.Conv, tCPA, Max. Conv. Value & tROAS.
• Very comfortable using Performance Max across both channels.

Microsoft Advertising (ex. Bing Ads)

• Reporting, monitoring & optimizing according to the week to week/ month to month routine
• Performance approach, closely watching the KPIs, making micro/macro optimization to improve the overall performance
• Developing & implementing strategy plans to reach the objective/goal
• Identifying trends, seeking the opportunities, etc.

Amazon Sponsored Ads

• Product listing optimizations (A/B Testing, Bullets, Product Descriptions, Product Titles)
• Reporting, monitoring & optimizing according to the week to week/ month to month routine
• Watching the FBA Inventory, basic understanding of the marketplace behavior, etc.

Strategic Partnerships Management

• Maintain active relationships with the partners
• Planning the monthly budgets
• Reporting the monthly performance, monthly meetings
• Looking for new strategy approaches developed with our partners.

Google Analytics 4

• Weekly, monthly performance reporting
• Identifying trends & consumer paths/behavior
• Good know-how using the platform tools - Audiences, Explorations, Reports, Collections, etc
• Collaborating with the Web Content team for constant improvements and fixing issues
• Involved in ecommerce implementation process

Google Ads

• Comfortable with the Search, Shopping & Performance Max campaigns
• Reporting, monitoring & optimizing according to the week to week/ month to month routine
• Identfying trends, seeking for new opportunities, experiments, etc.

• Basic understanding of the digital marketing landscape
• Creating a strategy plan and implementing it for paid channels (Search - Google Ads, Social - Facebook, Reddit)
• Community building & management
• Media Buying & Influencer Marketing brief introduction
• PPC monitoring & optimization routines
• Advertising on marketplaces - Amazon
• Google Analytics 4 - Reporting, monitoring & gathering insights.