Alice Militaru

Campaign Setup - Google Ads, Facebook & Instagram Ads, TikTok Ads, etc.
Market Research / Keyword Research.
PPC Strategy & Campaign Configuration.
Website Audit + Optimization Proposals.
PPC Audit.
Verify/Generate Tracking - Google Ads, Facebook Ads, GTM + Google Analytics for measuring results.
Client Management.
Ongoing Analysis & Campaign Optimization + Testing.
Monthly Reporting.
Maintain close professional relationships with team colleagues.

Create, manage, and optimize paid media campaigns: Facebook Ads, Google Ads.
Collect and analyze data regarding customer preferences, demographics, and buying habits, use metrics gathered by analytics software: AppsFlyer, Microsoft Power BI, Google Analytics, Firebase, Apple App Analytics.
Build creative, messaging, and content for email marketing campaigns with MailChimp. Analyze results and recommend improvements.
Design, schedule and run promotions through mobile push notifications with OneSignal and Firebase. Track message outcomes.
Plan, create and publish relevant content to targeted audiences across social media platforms such as Facebook, Instagram, and You Tube. Monitor performance and optimize accordingly.
Engage with your audience, answer questions, and respond to comments.
Analyze competitors’ content, messaging, and distribution tactics.
Manage, update, and oversee design for social media profiles, pages, and App Store & Google Play store listing creatives.
Adobe Photoshop editing for In-App Shop Specials, Email Newsletters, Push Notification, Facebook, and Instagram posts and ads.
Coordinate with graphic designers to create a vision for video and image content.
Support the marketing manager and marketing team with project organization.

Administrative support for the Executive Director to ensure the functionality of office activities.
Process legal and financial paperwork, update invoices and payments spreadsheet, inventory list, software licenses, and online accounts.
Manage employment contracts, additional work papers, certificates, and termination.
Organize the recruitment process, and interview applicants when hiring.
Maintain relationships with suppliers, banks, insurance companies, and other services providers.

Organize the recruitment process and provide updates to the agency manager.
Screen, interview, and maintain up to date the applicants' database.
Sell the financial products and services provided by the company.
Develop and execute sales training sessions for my team.

Provide high-level administrative support for the Executive Director.
Coordinate magazine distribution: Insight TAROM, Be Blue Air, Invest Romania
Manage the relationships with advertising agencies and Press Offices.
Online content editing for 1001case.ro, baniinostri.ro, lollipop.ro

Sales and product marketing.
Primary accounting.