Alina Datcu
Bucharest
Summary
Detail-orientated and passionate learner with over 5 years of experience within the entertainment and cruising industry, with communication abilities, coupled with a strong work ethic and focus on client relationship management and sales strategy. Skilled in creating tailored sales solutions and fostering long-term client partnerships.
Overview
5
5
years of professional experience
Work History
Cruise Programs Administrator
Royal Caribbean International
, United States
04.2024 - 07.2024
- Collaborating with the Cruise Director to review the requirements of the day and any other company related, notices, policies, procedures.
- Supporting the Cruise Director's management team, including the Activities Manager, Adventure Ocean Manager, Open Deck Manager/Sports Supervisor, Head Broadcast Technician and Stage and Production Manager(s).
- Assisting with onboard activities such as game shows, theme nights, mingling with the guests, initiating conversations, and encouraging participation in said activities, building rapport, and fostering a sense of community.
- Managing the wedding program in association with The Wedding Experience which involves a comprehensive set of duties that ensure the seamless execution of the event, from coordinating with various vendors, including caterers, florists, photographers, and musicians onboard, to ensure that all services are aligned with the couple's vision and expectations.
- Managing administrative duties concerning the following guest programs: Lecturers, Clergy, Honeymooners, Make A Wish, Diamond Theatre experience and Explorer Academy.
- Managing Time & Attendance Payroll procedures for Cruise Division for end of month and sign-off, and assisting in Payroll distribution and process.
- Handled sensitive information discreetly, maintaining confidentiality at all times as required by protocol.
Vice President of Global Cultural Programming
International Event Bookings Ltd.
Bucharest, Romania
10.2022 - 03.2024
- Overseeing the implementation, development and evaluation of local entertainment performances onboard, with the aim to foster a sense of connection, curiosity, and appreciation for the world's diverse cultures, through arts.
- Designing cultural entertainment programs bespoke to each itinerary and cruise line that showcase the local talent and traditions through immersive performances, workshops and interactive sessions that highlight the unique aspects of the culture and specific entertainment offerings, providing a broad spectrum of engaging experiences that appeal to a wide range of interests and audiences.
- In-depth market research and insights into cultural trends, with a strategic focus on sales, tailoring pitches to align with clients' specific goals, effectively communicating how our programmes could address their unique challenges, and drive ROI.
- Building lasting relationships with key decision-makers, enhancing client satisfaction and fostering long-term partnerships that resulted in repeat business.
- Creating and managing promotional materials, such as detailed presentations, flyers, as well as promotional videos for each music and dance artist, to showcase and emphasise the company's services, and the unique value they add to the entertainment programming of some of the largest cruise line companies.
- Coordinating with worldwide music and dance groups to create custom-tailored performances that aligned with the client's requirements and expectations, as well as those of their guests onboard.
- Directly liaising while onboard with the Cruise Director and Assistant Cruise Director for the development of the entertainment, cultural programme, seamlessly blending creativity and meticulous planning, while actively engaging with guests to ensure a rich and immersive experience.
- Collaborating with clients to understand their expectations, address concerns, and ensure that the team's deliverables meet or exceed client satisfaction.
- Managing high-value projects within cost, quality and timeframe targets through professional team coordination.
- Establishing and nurturing relationships with external partners, including entertainment production companies and artists.
- Respond promptly and effectively to unforeseen changes while providing last-minute solutions, implementing time-saving and creative strategies without compromising quality, and still meeting the clients' expectations.
- Creating and executing business strategies, plans, and procedures that adhere to the company's policies and align with the vision of our clients.
- Mentor and coach team members to enhance their skills, foster professional growth, and achieve both individual and collective goals.
- Successfully communicating with cruise ship representatives as well as port agents for the meticulous oversight of security protocols to ensure a seamless and secure operational process for the local groups coming onboard.
- Managing high-value projects within cost, quality and timeframe targets through professional team coordination.
- Engaging in the meticulous process of crafting detailed invoices tailored to meet the unique requirements and services provided for clients.
- Making budgetary decisions regarding events, productions, ensuring that financial goals are met.
Director of Global Cultural Programming
International Event Bookings Ltd.
Bucharest, Romania
06.2021 - 10.2022
- Developing and cultivating relationships with vendors globally, providing the local talent with detailed insights into the logistics requirements, offering clarifications as needed to facilitate a thorough understanding.
- Coordinating various services provided by vendors to ensure seamless collaboration and delivery of products or services in line with established expectations.
- Continually identifying and recruiting local talent on a global scale, ensuring a seamless process for all parties involved.
- Working closely with cruise line clients to understand specific needs, timelines, and project scopes, ensuring a nuanced understanding of logistical demands.
- Advocating for the optimal allocation of resources to meet logistics needs, balancing financial considerations with operational requirements.
- Solid experience in Adobe Premiere Pro, gained through creating promotional videos that showcase the vibrant local talents, capturing the essence of each unique act and present it in a visually engaging format that resonates with the clients' vision.
- Crafting visually compelling and emotionally resonant proposals that go beyond listing events or programs, painting a vivid picture of the immersive cultural experiences that the company offers onboard.
- Acting as a liaison between the client and local talent, crafting bespoke traditional experiences and ensuring that the performances align seamlessly with the preferences and expectations of the onboard guests.
- Conducting thorough needs assessments with local groups to understand their event requirements and preferences.
- Managing the end-to-end process of booking local groups for events, ensuring seamless coordination from initial discussions to event execution.
- Negotiating terms and logistics, as well as crafting contracts, to secure successful collaborations, considering the unique needs of each group.
Entertainment Booking Consultant
International Event Bookings Ltd.
Bucharest, Romania
02.2019 - 06.2021
- Conducting thorough research to identify and evaluate local groups, organisations, and communities relevant to the company's objective.
- Utilising various research methods and channels, including online searches, interviews, and surveys, to gather relevant information.
- Acting as a bridge between the company and local groups, cultivating positive relationships, and maintaining open lines of communication to ensure a smooth event for all parties involved.
- Developing and cultivating relationships with vendors globally, providing the local talent with detailed insights into the logistics requirements, offering clarifications as needed to facilitate a thorough understanding.
- Conducting thorough needs assessments with local groups to understand their event requirements and preferences.
- Managing the end-to-end process of booking local groups for events, ensuring seamless coordination from initial discussions to event execution.
Education
Bachelor of Arts in Applied Modern Languages - English-Spanish
University of Bucharest
Skills
- Event Management
- Upselling expertise
- Time-critical decision making
- Communication and networking skills
- Interacting effectively in a global context
- Complex negotiations
- Revenue growth
- Budgeting expertise
- Teamwork
- Leadership aptitude
- Operational oversight
- Content creation
- Video editing software, Adobe Premiere Pro CC
- Continuous improvement mindset
- Thinking outside the box
- Market research
- Pricing strategy
- Email marketing skills
- Client communication
- Adobe creative suite
Languages
Romanian
Native language
English
Proficient (C2)
Spanish
Upper intermediate (B2)
Timeline
Cruise Programs Administrator
Royal Caribbean International
04.2024 - 07.2024
Vice President of Global Cultural Programming
International Event Bookings Ltd.
10.2022 - 03.2024
Director of Global Cultural Programming
International Event Bookings Ltd.
06.2021 - 10.2022
Entertainment Booking Consultant
International Event Bookings Ltd.
02.2019 - 06.2021
Bachelor of Arts in Applied Modern Languages - English-Spanish
University of Bucharest
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