Alina Gorăneanu

• Responsible for company overall financial performance and health
• Formulating and executing together with company's top management business strategic decisions
• Manage finance, controlling, accounting, IT, HR, tax, legal
• Proactively create and maintain relationships with company’s key stakeholders (internal and external)
• Preparation, timely submission, as well as of Budget and Forecast, coordinating with management team to ensure group will achieve targeted goals
• Oversee deviations from budgets/forecasts, determine root cause and design further action plan
• Maximize profitability and long-term cash flow by identifying profit drivers and implementing change
• Identify, assess, and where appropriate, implement efficiencies
• Lead all Finance digitalization/IT projects (such as SAF-T, RO E-Invoice, RO E-transport, e-Invoice, Payment channels, website)
• Ensure compliance with: local and group internal control requirements (Sarbanes Oxley), tax laws, and regulations
• Managing month end closing and submission of monthly reports (local and Group under IFRS)
• Coordinate and supervise statutory and group financial audit, internal audit and tax audit
• Training regarding best practices with other countries from subgroup including helping with budget planning (Greece, Hungary, CZ and Slovakia, Balkans and Baltics)

Achievements

• Increased quality of month end close and productivity (from 6 to 4 days)
• Trained, developed coached GSSF team and local team (8 people) which led to high quality services (from 2.5 score to 4.8 out of 5)
• Lead Oriflame Romania to become no.1 among all entities in respect of percent of compliance with Group Policies and Procedures from 20% to 90%.
  
  

• Direct all activities associated with accounting, controlling, finance, internal control, tax and treasury
• Responsible for month end closing and for submission of monthly reports and coordinate with FSSC closing activities in accordance with (local and Group under IFRS)
• Engage with multiple stakeholders, including IBM Shared Service allocated team, group allocated team, senior management
• Coordinate and supervise statutory and group financial audit, internal audit and tax audit
• Manage preparation (focusing on growth) and timely submission of Budget and Forecasts
• Oversee deviations from targets and budgets/forecasts, determine deviation factors, explain, and introduce solutions for deviations
• Maximize profitability and long-term cash flow by supporting business decisions
• Analyze company processes, advising and implementing change
• Design and implement accounting policies, finance processes, and finance procedures in line with accounting, tax laws, and regulations
• Responsible for all tax matters, tax returns, tax counseling, tax planning & forecast
• Lead knowledge transfer to Group Shared Service and IBM Shared Service Center
• Successfully introduce organization in front of tax authorities, banks, Tax advisers, IT, lawyers, customers, and suppliers

Achievements:

• Decreased fiscal risks by generating adequate measures in accordance with Tax law requirements
• Increased work efficiency of financial team by creating working tools, procedures, process optimization (reduced labor costs with at least 20% and amount of time spent on some reports with 70%-80%)
• Increased quality of financial and accounting data by implementing business process automation (sales, cost of sales, Travel and Expense module, cash incoming payments, stocks, purchase orders)

• Planned, organized, coordinated and controlled all accounting, controlling, tax, treasury
• Managed company's annual Budget, Forecasts as well as medium and long-term business plans
• Deviation analysis, identified deviation factors, explained and proposed solutions for deviations
• Support top-management and other managerial positions in organization
• Ensured proper management of cash flow predicting future trends
• Group reporting according to IFRS (P&L, Assets and Liabilities, Cash flow – per cost center, Monthly controlling report)
• Coordinated and supervised yearly financial audit (local and group) and tax audit
• Established, implemented and updated on accounting, finance processes and procedures
• Tax counseling, accuracy of tax calculation, tax returns and tax planning
• Producing company's financial statements according to Romanian law
• Ad hoc reports, scenarios, budgets, and monthly/yearly forecasts

Achievements:

• Decreased fiscal risk by implementing new procedures (stock management procedure, small inventory objects, fixed assets, cash, stock annual counting)
• Increased quality of management decision by improving reporting tools within finance department
• Increased cost control by implementing new set of tools and KPI's
• Built team/reorganized accounting and financial department.

• Planned, organized, coordinated and controlled all accounting, controlling, tax, treasury, Hr, It
• Developed high performance finance team (two people), four within Sales department (invoicing, collection and delivery team), and supervise two persons in Logistics department
• Created and implemented company's financial strategy and policies
• Guided and supported top management in business decision process
• Managed company's annual Budget, Forecasts as well as medium- and long-term business plans
• Market trends analysis, competition and business risks assessment
• Created performance measures that support company's strategic direction
• Ad-hoc reporting, budgets, forecasts, scenarios
• Collaborate with top management, external partners and stakeholders in order to enable business and financial decisions
• Accountable for company's KPI's (profitability, cash, receivables, stock, suppliers etc)
• Local and Group reporting: Profit and Loss Statement, Balance Sheet, Indirect Cost, Cash Flow, Personnel reports, etc.
• Tax counseling, accuracy of tax, tax returns, social security returns
• Coordinated and supervised annual financial and tax audit

Achievements:

• Increase sales and collected cash by 30% by implementing new sales bonus scheme
• Successful implementation of ERP Microsoft Navision– all areas of business – 15 users
• Significant contribution in reviewing and updating Group Reporting Manual
• Reduced credit risk by implementing new credit policy in line with market challenges.

• Established following functions: Reporting, Controlling, Accounting, Tax, Treasury, Personnel, IT
• Drafted and implemented company's financial strategy and policies
• Mid and Long term budgeting in line with group and local requirements
• Advised management regarding financial resources, market trends, risks and company results
• Enforced Group reporting policies and regulations
• Month end and year end closings IFRS
• Tax management and submission of all Tax Declarations
• Department staff recruitment, selection, management, training and development

Achievements:

• Hired, trained, developed, managed two persons within finance department
• Reduced liquidity risks by implementing new Credit Policy and negotiating revolving line of credit
• Ensured business profitability by establishing and analyzing key growth drivers
• Redrafted and implemented new reporting and budgeting system