Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alina Ionescu

Marketing Manager
Bucharest

Summary

Dynamic Marketing Manager, adept at leveraging data analytics to drive successful marketing campaigns. Skilled in brand development and relationship building, I enhanced brand awareness and customer loyalty through innovative strategies, achieving significant revenue growth while fostering cross-functional collaboration.


Overview

23
23
years of professional experience
1
1
Language

Work History

Marketing Manager

SC ROPHARMA SA
06.2013 - Current
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Established brand guidelines to ensure consistency across all marketing materials and communications.
  • Monitored competitor activities, adapting strategies to maintain competitive advantage.
  • Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
  • Conducted market research to identify trends, informing product development and positioning strategies.
  • Conducted market research to identify new opportunities and target markets.
  • Devised content strategy to effectively engage target audiences.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.

Commercial Manager

TOP PLAST SRL
04.2012 - 05.2013
  • Negotiated contracts and product prices by collaborating with vendors and developers.
  • Built relationships with clients to establish new contracts.
  • Evaluated and improved sales processes, leading to a more streamlined approach that maximized revenue generation opportunities.
  • Negotiated contracts with suppliers, securing favorable terms that resulted in significant cost savings.
  • Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers.
  • Coordinated trade shows and other promotional events, showcasing company offerings effectively to prospective clients.
  • Devised pricing methodologies and industry strategies through economic and business analysis.
  • Enhanced product offerings by conducting market research and identifying emerging trends within the industry.
  • Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.
  • Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
  • Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
  • Monitored competitor activity, utilizing insights to inform strategic planning and decision-making processes.
  • Led successful contract negotiations resulting in long-term agreements that benefited both parties involved strategically.
  • Organized promotional events and interacted with community to increase sales volume.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.

Customer Service Manager

PFIZER Romania AHG
05.2010 - 04.2012
  • Resolved customer complaints while prioritizing customer satisfaction and loyalty.
  • Developed strong relationships with key clients, ensuring their needs were met consistently and promptly.
  • Boosted customer retention rates through exceptional problem-solving skills and relationship-building efforts.
  • Followed through with client requests to resolve problems.
  • Collaborated with sales teams to develop tailored solutions for prospective clients, resulting in increased revenue generation opportunities.
  • Created and reviewed invoices to confirm accuracy.
  • Assisted with pricing questions, inventory availability and changes to existing order and shipping information.
  • Researched and corrected customer concerns to promote company loyalty.
  • Enhanced communication skills of team members with targeted workshops.
  • Conducted quarterly customer satisfaction surveys to identify areas for improvement.
  • Designed incentive programs to motivate staff and improve service levels.
  • Defined clear targets and objectives and communicated to other team members.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Controlled resources and assets for department activities to comply with industry standards and government regulations.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Stock analysis to ensure that promotion campaigns are sustained by accurate forecasting and supply.
  • Create customer's files, collect requests, follow-up major projects, handle pricing and invoicing aspects.
  • Negotiating Distribution Agreements with main distributors.
  • Sales reports (budget situation, replenishment orders, receivables)

Marketing Coordinator

PIC ROMANIA SRL
05.2007 - 05.2010
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Planned and executed internal and external marketing events.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Boosted sales by designing and executing creative email marketing campaigns.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Negotiated with vendors and service providers, securing cost-effective solutions for marketing materials and services.
  • Analyzed campaign performance data to refine marketing strategies, leading to better targeting and engagement.
  • Coordinated with sales teams to align marketing strategies, leading to increased lead generation.
  • Conducted market research to identify new opportunities and target markets.

Sales Assistant

M ASSOCIATES LOGISTIC&TRADING SRL
09.2005 - 05.2007
  • Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
  • Increased sales by building strong customer relationships and providing excellent service.
  • Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
  • Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
  • Assisted customers with prompt and polite support in-person and via telephone.
  • Participated in ongoing training to stay updated on current products, promotions, and industry trends.
  • Implemented customer feedback system to identify and address areas for improvement.
  • Collaborated with team members to achieve sales targets and improve store performance.

Marketing Consultant

IBCOL TECHNICAL SERVICES GMBH
11.2002 - 07.2005
  • Planned and executed events and marketing programs to increase qualified leads.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
  • Conducted thorough market research to identify emerging trends and inform strategic decision making.
  • Conducted market research and reported on clients' competition.
  • Boosted sales revenue through the implementation of innovative promotional strategies and events.
  • Developed segmentation strategies for marketing communications, personalizing messages to diverse audience groups.
  • Generated reports to support development and implementation of marketing plans.

Education

MBA - Management

CODECS
Bucharest
04.2001 -

Business Management

Romanian-American University
Bucharest
06-2002

High School Diploma -

Economic High School
Bacau, Romania
04.2001 -

Skills

Interpersonal skills

Written communication

Adaptability and flexibility

Data analysis

Active listening

Excellent communication

Timeline

Marketing Manager

SC ROPHARMA SA
06.2013 - Current

Commercial Manager

TOP PLAST SRL
04.2012 - 05.2013

Customer Service Manager

PFIZER Romania AHG
05.2010 - 04.2012

Marketing Coordinator

PIC ROMANIA SRL
05.2007 - 05.2010

Sales Assistant

M ASSOCIATES LOGISTIC&TRADING SRL
09.2005 - 05.2007

Marketing Consultant

IBCOL TECHNICAL SERVICES GMBH
11.2002 - 07.2005

MBA - Management

CODECS
04.2001 -

High School Diploma -

Economic High School
04.2001 -

Business Management

Romanian-American University

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Alina IonescuMarketing Manager