Alina Luncasu

Company Overview: A fashion boutique that focused on enhancing the standards in workwear uniforms while maintaining brand image and values

Designing the model according to the clients' brief

Overseeing the sampling and the final production process

• Company Overview: communication, media relations, PR and marketing consultancy for talents( influencers, actors, singers)
• Managing talents through integrate media channels
• Strategic communication consulting and planning
• Building awareness through integrated publicity initiatives
• Media relations (brand exposure, crosspromotion)
• Communication, media relations, PR and marketing consultancy for talents

• Company Overview: content producer for film and television and provider of services specific to the entertainment industry
• Establish communication priorities and design corporate communication strategies for MediaPro Pictures and for MediaPro Studios
• Brand management and brand reputation for MediaPro Studios
• Design and implement brand/product communication for film and television productions
• Establish and coordinate media relations, relaying press materials specific to fiction production
• Establish and maintain relations with talents - actors, screenwriters, directors
• Establish and maintain connections with industry players (producers, directors, curators etc.) and represent the production company (MediaPro Pictures) at various industry events and festivals (Cannes Film Festival, TIFF etc.)
• Communicate constantly within the organisation and ensure constant visibility and exposure for the brands I represent
• Manage media relations for highrated international films: A Princess for Christmas, Assassination Games, One in the Chamber, The Zero Theorem
• Promote short-films in the international festival market (Cannes, Locarno, Warsaw, Sarajevo, Thessaloniki, Sarajevo) through networking with industry representatives
• Keep up-to-date with the news regarding projects, products and the company itself ensuring positive exposure for the business.
• Generated media interest by pitching unique story angles.
• Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure.

• Design product marketing strategies for television productions
• Implement product/brand marketing actions
• Oversee product marketing kits for international distribution (product presentations, customized DVDs, flyers etc.)
• Track consumer and market insights by reviewing audience reports and consumer research data
• Ensure integration of campaigns with brand consistency
• Instrumental in the marketing of the high-rating telenovelas Inimă de țigan (Gypsy Heart) and Regina, as well as in the marketing of niche productions that were very popular with their audiences: Cu un pas înainte (One Step Ahead), Om sărac, om bogat (Poor Man, Rich Man)