Alina Marin
BUCHAREST
Summary
In my 5 years of experience, I was involved in analyzing consumer needs and creating innovative, user-friendly products. I also monitored competitors to ensure our products stayed competitive. As a product manager, I worked in agile teams with business analysts, testers and developers to create digital products, which were delivered through platforms like Salesforce, My Enel app, Mobile Banking app and ATMs.
My colleagues appreciate my perseverance, teamwork, attention to detail, and analytical skills. I seek an environment that supports both personal and professional growth, where innovation and idea-sharing are encouraged.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Manager - Daily Banking Stream
Raiffeisen Bank
11.2022 - Current
- Conducted market analysis to ensure competitiveness of the bank's retail products.
- Supported branches and the complaints team in handling customer complaints regarding daily banking products (e.g. accounts, foreign exchanges, payments, etc.).
- Enhanced internal policies of our managed products to ensure compliance with the latest regulations, and industry standards.
- Designed comprehensive commission plan to increase fee-based income (e.g. cash withdrawals, garnishment payment fee, etc.).
- Managed customer notification campaigns to keep them informed, ensuring transparent communication about their accounts and fees (e.g. New commissions, SANB launch, etc).
- Coordinate the approval process for remote electronic payment instruments (phone banking), ensuring compliance requested by the Authority for Digitalisation of Romania.
- Wrote business requirements and attended alignment meetings with the development team (business analyst, UI/UX designers, testers, developers).
Product Manager B2C
Enel
10.2019 - 11.2022
- Analysed market share and competitors' activities to support short-to-medium-term decision-making.
- Developed, implemented, and monitored electricity products and value-added services to meet customers' needs.
- Managed the lifecycle of B2C electricity products, reporting on key KPIs for Enel's portfolio.
- Designed acquisition campaigns, coordinating activities with the Communication department and advertising agency throughout the entire process, from briefing to media execution.
- Improved customer experience through continuous updates to product documentation.
- Drafted business requirements and attended alignment meetings with the development team (business analyst, UI/UX designers, testers, developers).
Marketing Specialist
VirtualCards App
10.2018 - 10.2019
- Developed and executed weekly email marketing campaigns while maintaining an engaging integrated campaign message;
- Generated actionable insights from user data to enhance conversion rates and drive growth;
- Managed online campaigns to consistently increase user growth.
Education
Marketing (Master Degree) -
University of Bucharest
01.2019
European Studies -
University of Bucharest
01.2017
Skills
- Product Development
- Analytical Thinking
- Customer-Oriented
- Team Player
- Competitive Analysis
- Active listening & communication
Languages
English
Upper Intermediate
B2
Certification
- Training: Typology of Payment & Settlement Methods (2023)
- Project Management Tools & Techniques (2022)
- Applied Marketing - CIM Certificate in Professional Marketing, Oxford College of Marketing (2021)
- Design Thinking Fundamentals, Design Thinkers Academy Eastern Europe (2021)
- Think-cell (2020)
Timeline
Product Manager - Daily Banking Stream
Raiffeisen Bank
11.2022 - Current
Product Manager B2C
Enel
10.2019 - 11.2022
Marketing Specialist
VirtualCards App
10.2018 - 10.2019
European Studies -
University of Bucharest
- Training: Typology of Payment & Settlement Methods (2023)
- Project Management Tools & Techniques (2022)
- Applied Marketing - CIM Certificate in Professional Marketing, Oxford College of Marketing (2021)
- Design Thinking Fundamentals, Design Thinkers Academy Eastern Europe (2021)
- Think-cell (2020)
Marketing (Master Degree) -
University of Bucharest
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