Alina Pardanschi
Cluj-Napoca,Romania
Summary
Highly skilled and clinical-focused Biomedical Engineer with over 11 years of extensive experience delivering clinical education, advanced hardware/software demonstrations, and application training across premium ultrasound and intensive care systems. Possesses deep, native expertise in Philips Ultrasound platforms combined with an authoritative understanding of diagnostic medical technology and engineering sciences in medicine. Proven track record acting as a trusted clinical application advisor to physicians, sonographers and Key Opinion Leaders (KOLs).
Overview
12
12
years of professional experience
10
10
years of post-secondary education
Work history
Key Account Manager Ultrasound
Philips Romania
Cluj-Napoca, Cluj
2019.01 - Current
- Led the development and execution of strategic account plans for high‑value clients, ensuring alignment with overall business objectives and driving long‑term company growth.
- Fostered and managed deep, collaborative relationships with senior stakeholders within key accounts, positioning the company as a trusted partner and advisor in their business strategies.
- Worked under limited supervision and broad guidelines, regularly applying independent judgment on matters of significance to drive project success and compliance.
- Applied specialized knowledge across a wide range of issues and projects, ensuring effective solutions and innovative approaches to complex challenges.
- Participated in the implementation of complex sales and marketing initiatives for key accounts, ensuring seamless coordination and delivery of services, solutions, and support.
- Analyzed market trends and comprehensive customer data to identify new business opportunities and developed strategies to capture and grow market share within assigned accounts.
- Monitored key performance indicators and financial metrics for key accounts, providing regular updates and insights to senior management to guide strategic decisions.
- Developed and negotiated comprehensive contracts and agreements with key accounts, securing mutually beneficial terms that supported both client and company objectives.
- Led the creation and execution of customized sales presentations and proposals, effectively communicating the value proposition and competitive advantages of the company’s offerings.
- Served as the primary escalation point for key accounts, managing the resolution of critical issues promptly while maintaining strong client relationships through proactive communication.
- Ensured full compliance with Philips’ business processes, quality standards, and regulatory requirements, maintaining the highest levels of business integrity and protecting the company’s reputation.
Clinical Sales Manager Intensive Care
Gadagroup Romania
Cluj-Napoca, Romania
2017.07 - 2018.12
- Achieved growth and hit sales targets by managing the sales team responsible for consumables business (Edwards Lifesciences, Fisher&Paykel, MASIMO) in Romania
- Developed and implemented a growth strategy for all key accounts in Romania
- Created and maintained a strong relationship with key opinion leaders in the country
- Trainings and clinical presentations for all accounts in Romania
- Product trainings for the sales team
- Organizing congress activities, booth, marketing details
- Direct sales in key accounts of NW part of Romania: consumables and equipment (Philips, Hil-Rom)
- Business or sector Healthcare, Medical Consumables, Intensive Care
Sales Specialist Intensive Care and Ultrasound
Gadagroup Romania
Cluj-Napoca
2016.01 - 2017.07
- Sales and product/clinical trainings for consumables and equipment business in Intensive Care Units - accounts in NW part of Romania
- Sales and product/application trainings for ultrasound business - accounts in NW part of Romania
- Developed and implemented a growth strategy for accounts in NW part of Romania
- Business or sector Healthcare, Medical Consumables, Medical Devices, Ultrasound
Junior Sales Specialist – Philips Ultrasound
Gadagroup Romania
Cluj-Napoca
2014.11 - 2016.01
- Joined trainings for Philips Ultrasound equipment
- Sales and product/application trainings for ultrasound business - accounts in NW part of Romania
- Developed and implemented a growth strategy for accounts in NW part of Romania
- Business or sector Healthcare, Medical Devices, Ultrasound
Education
Biomedical Engineer - Engineering Sciences in Medicine
Technical University of Cluj-Napoca
Cluj-Napoca, Romania 2014.01 - 2016.01
Biomedical Engineer - Biomedical Engineering, Electrical engineering
Technical University of Cluj-Napoca
Cluj-Napoca, Romania 2010.01 - 2014.01
Biomedical Engineering courses - Biomedical Engineering
Instituto Superior Técnico
Lisbon 2012.09 - 2013.02
Economic Technician - Economics
“Andrei Muresanu” High school
Bistrita 2006.01 - 2010.01
Skills
- Communication skills: Sociable, Adaptable, Persuasive, Speaking in public
- Organisational / managerial skills: Teamwork, Time management, Prioritization, Productivity, Leadership
- Job-related skills: Good negotiation skills, Demo skills, Active Listening, Objection Handling, Problem solving, Public speaking
- Digital skills: Microsoft Word, Excel, PowerPoint, LabVIEW
- Driving licence: B
PERSONAL SKILLS
Mother tongue(s): Romanian
Fluent
English
Fluent
French
Intermediate
ADDITIONAL INFORMATION
- Courses: Philips Ultrasound New Hire Training, Philips, Eindhoven; Philips PCMS Sales Training, Philips, Barcelona; Critical Care Training, Edwards Lifesciences, Athens; Masimo Regional Training, MASIMO, Bucharest; Masimo Product Training, MASIMO, Ankara; Masimo Distributor Training, Amman
- Certifications: Philips Hospital Respiratory Care; Customer Feedback Training for Philips Partners
Timeline
Key Account Manager Ultrasound
Philips Romania
2019.01 - Current
Clinical Sales Manager Intensive Care
Gadagroup Romania
2017.07 - 2018.12
Sales Specialist Intensive Care and Ultrasound
Gadagroup Romania
2016.01 - 2017.07
Junior Sales Specialist – Philips Ultrasound
Gadagroup Romania
2014.11 - 2016.01
Biomedical Engineer - Engineering Sciences in Medicine
Technical University of Cluj-Napoca
2014.01 - 2016.01
Biomedical Engineering courses - Biomedical Engineering
Instituto Superior Técnico
2012.09 - 2013.02
Biomedical Engineer - Biomedical Engineering, Electrical engineering
Technical University of Cluj-Napoca
2010.01 - 2014.01
Economic Technician - Economics
“Andrei Muresanu” High school
2006.01 - 2010.01