ALINA CRISTINA DUŢĂ
Bucharest,B
Summary
Marketing professional with 8+ years of experience in B2B and corporate communication, passionate about building impactful campaigns that drive engagement and growth. Skilled in brand strategy, loyalty programs, and event management, with strong leadership and cross-functional collaboration abilities. Currently pursuing an MBA in Creative & Cultural Industries (FABIZ/BBS), aiming to combine business strategy with sustainability-driven marketing.
Overview
20
20
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Marketing Specialist B2B
Rompetrol Downstream
Bucharest, Bucuresti
03.2017 - Current
- Developed and implemented loyalty programs and brand campaigns (image, services, and product-focused).
- Coordinated integrated marketing plans (media, events, promotional activations).
- Participated in the production of TV spots and photo shoots for local campaigns.
- Managed project budgets and timelines, ensuring alignment with brand strategy.
- Worked cross-functionally with operations, sales, and external agencies.
Events Specialist
Rompetrol Downstream
Bucharest, Bucuresti
10.2016 - 03.2017
- Organized strategic presence at national and regional trade fairs.
- Managed end-to-end logistics for high-impact B2B events.
- Negotiated with vendors, optimized budgets, and delivered measurable ROI.
- Produced post-event reports with insights and recommendations.
- Managed event logistics and operations.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Produced concept plans for high-profile corporate meetings and events.
- Developed and distributed event surveys to gather feedback and assess event success.
- Created detailed timelines and budgets for events to meet all deadlines.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Implemented protocols and procedures to effectively manage planning process.
- Developed detailed event reports, documenting all aspects of each event.
Health & Safety Specialist
KMG Rompetrol
Bucharest, Bucuresti
10.2013 - 10.2016
- Coordinated occupational risk prevention and compliance with ISO standards.
- Delivered onboarding and training sessions for employees and contractors.
- Evaluated new equipment for compliance with applicable safety standards before implementation in the workplace.
- Coordinated resources during emergency situations to ensure efficient response efforts, minimizing disruptions to operations while prioritizing personnel wellbeing.
- Reduced accident rates by implementing effective safety policies and procedures.
- Developed customized safety training materials for diverse work environments, increasing worker understanding of best practices.
- Monitored workplace activities to determine compliance with safety regulations and standards.
- Conducted safety audits and inspections to identify workplace hazards and deficiencies.
Executive Assistant
Rompetrol Gas (KMG International)
Bucharest, Bucuresti
01.2008 - 01.2012
- Supported Sales & Operations teams and coordinated with GM and Area Managers.
- Managed vendor relations, negotiated contracts, and optimized procurement.
- Assisted in PR & Marketing campaigns and project launches.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Organized and coordinated conferences and monthly meetings.
- Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
- Collaborated on special projects to improve overall business operations within the organization efficiently.
Advisor / Parliamentary Expert
Parliament of Romania
Bucharest, Bucuresti
01.2006 - 08.2008
- Strategic Legislative Support: Provided critical analysis and support for legislative initiatives, contributing to policy development and decision-making processes.
- High-Level Coordination & Scheduling: Managed complex agendas and coordinated high-level meetings, ensuring efficient time management and prioritization for senior officials.
- Stakeholder Engagement: Served as a primary contact between the senator's office and external parties, including local government bodies, media, and public institutions, facilitating smooth communication and collaboration.
- Event Management & Public Relations: Organized key events and press conferences, enhancing public outreach and media engagement on political and legislative matters.
- Communication & Documentation: Drafted formal letters, invitations, briefings, and reports that communicated complex information clearly and professionally to diverse audiences.
Education
MBA - Creative & Cultural Industries
FABIZ/BBS
Bucharest, BMaster of Science - Project Management
SNSPA Bucharest
Bucharest, B01.2015
Master - European Public Administration Strategy
UPG Ploiești
Ploieşti, PH01.2008
Bachelor - Public Administration
UPG Ploiești
Ploieşti, PH01.2006
Skills
- Marketing Strategy & Brand Campaigns
- B2B Loyalty Programs
- Event Planning & Management
- Cross-Functional Team Leadership
- Sustainability in Marketing
- Stakeholder Engagement
- Branding
- Project management
- Promotional planning
- Time management
Certification
Event Management (Creative Business Management, 2016)
Timeline
Marketing Specialist B2B
Rompetrol Downstream
03.2017 - Current
Events Specialist
Rompetrol Downstream
10.2016 - 03.2017
Health & Safety Specialist
KMG Rompetrol
10.2013 - 10.2016
Executive Assistant
Rompetrol Gas (KMG International)
01.2008 - 01.2012
Advisor / Parliamentary Expert
Parliament of Romania
01.2006 - 08.2008
MBA - Creative & Cultural Industries
FABIZ/BBS
Master of Science - Project Management
SNSPA Bucharest
Master - European Public Administration Strategy
UPG Ploiești
Bachelor - Public Administration
UPG Ploiești
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