ANA-MARIA PREDA
Bucharest
Summary
Analytical and dynamic problem-solver with robust ability to synthesise complex data and develop actionable insights. Demonstrates proficiency in market research and strategic planning, combined with strong communication skills. Eager to drive impactful business decisions and growth. Ready to use and develop skills in critical thinking and project management or business development.
Overview
19
19
years of professional experience
12
12
years of post-secondary education
1
1
Certification
Work history
Corporate Banking Strategy Analyst
Raiffeisen Bank Romania SA
10.2023 - 04.2025
- Shaped and observed the Business Strategy across the Corporate Banking Division
- Assessed performance metrics, ensuring alignment with company's strategic objectives.
- Synthesised complex data into actionable insights for effective decision-making.
- Created comprehensive project plans-ensured timely execution of strategic initiatives.
Senior Consultant
RBI Mid Market Competence Center, Tatra Banka, Bratislava
04.2021 - 10.2023
- Benchmarked and shaped the strategy, to increase client base and revenues across the Group (13 Network Units) for Mid Market segment
- Identified and promoted best banking products, shared best practices across the Group, enabled business optimization, encouraged full cross-border collaboration, led change and innovation
Senior Relationship Manager, International Desk
Raiffeisen Bank Romania SA
Bucharest
03.2019 - 04.2021
- Closely collaborated with local Sales/Department Managers - Large & Mid Market Corporate – to increase cross border business potential
- Represented Raiffeisen Bank Romania to Headquarter as a Corporate Banking expert, having knowledge of clients/local market and local banking products
- Participated in industry events to foster professional connections.
- Monitored market trends and adjusted strategies accordingly.
- Implemented new sales strategies, resulting in increased market share.
- Presented regular reports to senior management, providing insight into customer trends.
Senior Relationship Manager, Dep. IT&C, Pharma & Healthcare
Raiffeisen Bank Romania SA
Bucharest
11.2016 - 03.2019
- Handled complex enquiries from high-value customers, ensuring retention.
- Managed client portfolios for optimal growth.
- Surpassed targeted KPIs concerning financial results (assets, GI)
- Cultivated strong networking relationships to boost brand awareness.
- Leveraged strong ambition and business acumen, regularly exceeding targets and expectations.
Senior Relationship Manager, Dep. Automotive, Logistics and IT
Raiffeisen Bank Romania SA
Bucharest
02.2012 - 11.2016
- Managed a portfolio of Large Corporate Clients – T/O of over 50 mln EUR in Romania and over 250 mln EUR worldwide (Romanian& Multinational Corporate Customers, mainly German clients)
- Negotiated the offers and contracts with the Clients, as well internally, with Product Management, Credit Risk Management, Legal Advisers, to get the best deal for the Bank in terms of revenues and risk exposure
- Hunted and acquired new clients, using all relevant information and recommendations available, including keeping a close relationship with Parent Account Managers from RBI Vienna and joining forces to grow our common client's portfolio
- Fostered an excellent relationship with the most important clients for the Bank, in order to get the maximum revenues and win their loyalty on the long term
- Developed strategic account plans to seize every opportunity to grow our share of wallet, involving the responsible Deal Team: Risk Analyst, Legal Advisor, Product Manager etc.
- Restructured “problematic” loans, in order to reduce risk exposure and any possible loss for the Bank, by monitoring closely the business activity of the clients and identify any possible warning signs
Relationship Manager, Multinational Corporate Clients II
Raiffeisen Bank Romania SA
Bucharest
08.2009 - 02.2012
- Managed a portfolio of Key-Multinational Corporate Clients – with annual T/O over 25 mln EUR in Romania or over 100 mln EUR worldwide, main industries covered: Retail, FMCG, Construction & Transportation
- Increased the exposure of client portfolio with respect to credit products to over 100 mln EUR from 60 mln EUR
- Drove sales campaigns for bank products: Cash Management Products, Credit Products, Trade Finance Products, Project Finance, Treasury Products, Factoring.
- Targeted and achieved new clients
- Collaborated with Product Management (PM) on all aspects of market trends, customizing products for our clients, developing new products
Deputy Head of Representative Office Bucharest
Commerzbank AG
03.2008 - 08.2009
- Managed a portfolio of Banks (i.e.: RZB, Soc.-Gen. BRD, Erste – BCR, ING, Citi, Banca Romaneasca, Italo-Romena, MKB, Millennium)
- Dealt with client queries
- Reviewed product solutions and client requirements
- Acquired new Clients
- Worked closely with Investor Services, State Authorities and other officials to identify potential sales prospects
- Collaborated with Product Management (PM) located in HO- Frankfurt, to advise on brand messages and positioning of products and liaison with PM on all aspects of market trends and competitor developments
- Kept a close relationships with other Commerzbank Rep. Offices all around the world, providing support for common clients
- Facilitated a pipeline for sales
- Deputized the Head of the Representative Office and contributing to strategic considerations
Relationship Manager – Key Accounts, Multinational Corporate Clients
UniCredit Tiriac Bank, Member of UniCredit Group
05.2006 - 12.2006
- Advised and assisted Key Accounts Clients, Multinational Companies – with annual T/O over 50 mln EUR in Romania and over 100 mln EUR worldwide - with regards to different Bank's products and services ( Cash Management, Treasury, Custody, etc.)
- Identified potential target customers and defined the marketing mix and marketing strategies to be used in order to acquire new customers
- Decided on the pricing of the services and products offered to corporate customers, together with the Head and/or Deputy Head of Corporate Banking Department and Team Leader
- Provided cross-selling solutions in cooperation with the relevant departments of the Bank
- Managed a portfolio of 37 Key Accounts, Multinational Corporate Clients – especially German and Austrian
- Increased exposure of clients portfolio with regard to credit products – to over 60 mln EUR from 30 mln EUR
Customer Service Officer – Key Accounts, Multinational Corporate Clients
HVB Tiriac Bank SA – Member of Unicredit Group
01.2006 - 04.2006
- Promoted bank's products and services to clients including customer service and account administration: Current accounts, Term & O/N Deposits, RON and foreign currency payments, FX interest negotiation with customers/ Treasury department, Multicash/Online Banking
- Developed and improved the products offered to corporate customers, in cooperation with other bank departments
- Enhanced a strong relationship with the clients
- Updated and developed the database of existing and potential clients
- Delivered high-quality service with attention to detail and professionalism.
Education
Banking Diploma -
Romanian Banking Institute
Bucharest 01.2004 - 01.2007
Faculty of Letters - Romanian & German Department
University of Bucharest
01.1998 - 01.2003
GERMAN LANGUAGE DIPLOMA - German Language Department
High School “I.L. Caragiale”
01.1992 - 01.1996
Skills
- Leadership potential
- Collaborative negotiation
- Macro-Economic understanding
- Performance metrics evaluation
- Competitor analysis
- Market research
- Profit and loss understanding
- Relationship Management
- Influential communication
- Product lifecycle awareness
- Results-Driven approach
Languages
English
Fluent
German
Advanced
French
Intermediate
Affiliations
- Storytelling, new technologies, fine arts, history
Certification
Oct. 2024 Udemy - MBA in a box. Lessons from a CEO
May 2022: Coursera: Reserve Case University- Women in Leadership:
Inspiring Positive Change
April 2022 Coursera: Reserve Case University- Inspired Leadership through
Emotional Intelligence
May 2018 Trilex – Project Management Fundamentals – PMI endorsed
February 2018 Trend - Communication and Conflict Management
February 2016 Linkage- “I see you now” Negotiation course (advanced)
November 2014 Raiffeisen Bank International - Short term assignment in Vienna,
Multinational Corporate Clients department – GCC II
November 2013 Dale Carnegie : “Problem be gone! Solving problems through innovation”
March-April 2008 Commerzbank AG, Frankfurt am Main - International Banking
Seminar ( short assignment in Frankfurt/Financial Institutions Division)
March 2007- Conselleo Training – Consultative Selling Advanced
Timeline
Corporate Banking Strategy Analyst
Raiffeisen Bank Romania SA
10.2023 - 04.2025
Senior Consultant
RBI Mid Market Competence Center, Tatra Banka, Bratislava
04.2021 - 10.2023
Senior Relationship Manager, International Desk
Raiffeisen Bank Romania SA
03.2019 - 04.2021
Senior Relationship Manager, Dep. IT&C, Pharma & Healthcare
Raiffeisen Bank Romania SA
11.2016 - 03.2019
Senior Relationship Manager, Dep. Automotive, Logistics and IT
Raiffeisen Bank Romania SA
02.2012 - 11.2016
Relationship Manager, Multinational Corporate Clients II
Raiffeisen Bank Romania SA
08.2009 - 02.2012
Deputy Head of Representative Office Bucharest
Commerzbank AG
03.2008 - 08.2009
Relationship Manager – Key Accounts, Multinational Corporate Clients
UniCredit Tiriac Bank, Member of UniCredit Group
05.2006 - 12.2006
Customer Service Officer – Key Accounts, Multinational Corporate Clients
HVB Tiriac Bank SA – Member of Unicredit Group
01.2006 - 04.2006
Banking Diploma -
Romanian Banking Institute
01.2004 - 01.2007
Faculty of Letters - Romanian & German Department
University of Bucharest
01.1998 - 01.2003
GERMAN LANGUAGE DIPLOMA - German Language Department
High School “I.L. Caragiale”
01.1992 - 01.1996
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