Ana-Maria Zamfirache
UX Lead
Bucharest,Romania
Summary
Experienced with data analysis, market research, and strategic development to craft effective business plans. Utilizes critical thinking and innovative problem-solving to align strategies with corporate goals—track record of enhancing team collaboration and driving results through effective communication and adaptability.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
7
7
Certifications
Work History
UX Strategist
HP Inc.
Bucharest, Romania
03.2024 - Current
- Monitored employee satisfaction by implementing surveys and feedback mechanisms, leading to actionable insights for improving internal processes and engagement.
- Conducted user research - interviews and surveys to gather qualitative and quantitative data, informing design decisions and enhancing user experiences.
- Developed and executed strategic initiatives to enhance digital experiences, focusing on aligning user needs with business objectives across multiple projects.
- Collaborated on projects leveraging AI internal tools, driving innovation in UX, and streamlining workflows for improved efficiency and effectiveness.
- Coached team members in user-centered design principles and best practices, fostering a collaborative and innovative design culture.
- Facilitated cross-functional workshops to enhance collaboration between design, development ans business teams, ensuring a user- centered approach to digital transformation.
UX Lead
UXD Matter
Bucharest, Romania
07.2021 - 03.2024
- Developing and articulating the company's vision, mission, and long-term strategic goals
- Providing strong leadership and guidance to the team, fostering a culture of innovation and accountability
- Conducting usability testing to gather feedback and iterate on designs for continuous improvement
- Reviewed solutions to verify alignment with customer objectives, organization guidelines and benchmarks, and industry best practices
- Interviewed users and increased customer satisfaction by 40% through the implementation of improved UX and UI design
- I worked with technical leads, engineers, and designers to develop dynamic client-side web applications across various areas of business
- Monitored employee user satisfaction by implementing surveys and feedback mechanisms, leading to actionable insights that improved internal processes and engagement
- Conducted user research - interviews and surveys to gather qualitative and quantitative data, informing design decisions and enhancing user experiences
- Developed and executed strategic initiatives to enhance digital experiences, focusing on aligning user needs with business objectives across multiple projects
- Collaborated on projects leveraging AI internal tools, driving innovation in user experience, and streamlining workflows for improved efficiency and effectiveness
- Coached team members in user-centered design principles and best practices, fostering a collaborative and innovative design culture
- Facilitated cross-functional workshops to enhance collaboration between design, development, and business teams, ensuring a user-centered approach to digital transformation
Business Mentor
SIA
Bucharest, Romania
06.2023 - 09.2023
- Provided guidance, coaching, and constructive feedback to help mentees develop their business skills and knowledge
- Collaborate with mentees to establish clear and achievable goals for their personal and professional development within the business context
- Shared industry knowledge, expertise, and best practices to help mentees make informed decisions and solve business challenges
- Regularly assess the progress of mentees and hold them accountable for their commitments and actions
UX Designer Specialist
SAP
Bucharest, Romania
07.2022 - 08.2023
- Increased user engagement by 30% through user-centric design initiatives such as conducting research studies and building customer journey maps
- Championed a user-centered design approach, advocating for the needs and preferences of end-users in all design decisions
- Embraced an iterative design process, making improvements based on feedback and data, with the aim of continuously enhancing the user experience
- Prototyping and creating pixel-perfect designs for SaaS applications using the Design Systems
UX Designer
Societe Generale GSC
Bucharest, Romania
01.2020 - 07.2022
- Created process diagrams of current workflows to understand how users interact with products and services
- Presented solutions to complex design problems in presentations, click-through prototypes, and design specifications
- Collaborate with global cross-functional teams, including stakeholders, developers, and product managers
- Conducted user research, involving interviews, surveys, and usability testing
- Approached customers and engaged in conversation through the use of effective interpersonal and people skills
- Increased UX satisfaction ratings by 25% in 6 months through improved navigation and user flow
- Completed redesigns of existing websites, increasing website traffic by 30%
UX Designer
Freelancer
Bucharest, Romania
04.2019 - 01.2020
- Conducted ideation workshops, sorting out the best ideas from qualitative and quantitative data
- Developed user flows, wireframes, and mockups for designs based on proven methodologies, stakeholder requests, and end-user feedback
- Analysed existing interfaces to detect user pain points, recommending design changes and iterative updates
- Performed user research (qualitative and quantitative, contextual inquiry, usability testing) to convert abstract ideas into effective designs
Senior Executive Assistant
Vodafone Romania
Bucharest, Romania
10.2016 - 01.2020
UX Designer Intern
Vodafone Romania
06.2019 - 12.2019
- Monitored User Analytics and Recordings (Heat maps) to improve conversion rates for the e-commerce platform
- I regularly review information and elements on websites and pages for accuracy and functionality
- Assisted in project analysis and technical assessments to develop a user-friendly interface and correct functionality
- I worked with engineering staff to better understand business solutions and the benefits of projects
Education
Diploma - User Experience Designer
02.2019 - 06.2019
Training - Advertising
01.2019 - 04.2019
Master of Science - Engineering
10.2010 - 06.2012
Skills
Certification
UX Management, NN/g, 2023
Training
- Service Design for the Real World: A Practical Introduction
- Fundamental of Agile Project Management
- Hardware Product Management
- Coaching & Mentoring: Essential Skills for Success
- The Complete Conversion Rate Optimisation Course
- The Complete Digital Marketing Course
- AI Fundamentals
Timeline
UX Strategist - HP Inc.
03.2024 - Current
Business Mentor - SIA
06.2023 - 09.2023
UX Designer Specialist - SAP
07.2022 - 08.2023
UX Lead - UXD Matter
07.2021 - 03.2024
UX Designer - Societe Generale GSC
01.2020 - 07.2022
UX Designer Intern - Vodafone Romania
06.2019 - 12.2019
UX Designer - Freelancer
04.2019 - 01.2020
Informal School of IT - Diploma, User Experience Designer
02.2019 - 06.2019
Art Director's Club - Training, Advertising
01.2019 - 04.2019
Senior Executive Assistant - Vodafone Romania
10.2016 - 01.2020
University Politehnica of Bucharest - Master of Science, Engineering
10.2010 - 06.2012
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