Botea Anamaria

• Bringing life-saving products closer to patients. Covered specialties: Cardiology and Vaccines
• Align global strategic plans with local customer&market insights to develop tailored local brand strategy, messages and tactical plan.
• Develop brand materials(digital&print) and activities through cross-functional collaboration.
• Actively collaborate with global and local cross functional team to align with business objectives, strategies and tactics.
• Provide cross-functional brand leadership across field force, finance, medical, legal, compliance, regulatory, market access
• Foster relationships with key opinion leaders and stakeholders
• Ensure all branding activities comply with country's relevant laws, regulations, and industry guidelines
• Forecast brand performance and track progress towards targets
• Drive brand strategy and execution to enhance brand value offering and maximize growth opportunities
• Lead HCP segmentation and Persona activities.
• Improved product consistency by closely monitoring blending processes and adjusting parameters as needed.

Develop Annual Brand Plan, A&P budget and forecast for CHC allocated brands.

• Track and oversee the implementation of the Brand Plan and monitor the A&P spending in line with the budget.
• Analyze market trends, monitor distribution and competitor's activities to identify opportunities and challenges.
• Coordinate with cross functional departments (Supply, Commercial, RA, BD, Planning), to ensure product availability and forecasting.
• Work closely with Sales team (pharmacy and medical promotion) implementing compelling brand and category campaigns to increase sell-out
• Spearhead initiatives such as packaging, merchandising, pricing, positioning.
• Worked with Media Agency in developing Media Plan, in line with Marketing Plan.
• Act in line with company's procedures in ethical compliance.
• Developed strong relationships with key strategic partners to enhance brand visibility and market penetration.
• Boosted regional sales through effective product positioning, pricing strategies, and promotional offers.

• Coordinate marketing department with full responsibility of developing and implementing marketing strategy for entire portfolio.
• Foresee market and competitors evolution on short and medium term, based on market data insights.
• Link marketing strategies with financial results for achieving business goals.
• Work closely with sales and medical teams to ensure strategy is well implemented.
• Ensure implementation of integrated marketing campaigns considering all activated channels.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within marketing department.
• Developed and implemented marketing strategies to use for launches campaigns and promotions.
• Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
• Led cross-functional teams for product launches, significantly enhancing market penetration.

• Develop annual Marketing Plan and Sales Forecast according to international strategy and local requirements, in line with brand budget.
• Propose, develop and implement, integrated marketing campaigns, in close coordination with sales and medical teams in order to achieve our objectives of sales and brand awareness.
• Coordinated trade show participation, ensuring effective representation of brand at industry events.
• Enhanced brand awareness by developing and implementing strategic marketing plans.
• Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
• Increased market share through execution of targeted product launches and promotional campaigns.
• Investigate and plan launch of new product opportunities in local market.
• Establish product pricing strategy, based on product destination and market environment.
• Develop and implement consumer recruitment and loyalty campaigns
• Constant follow market evolution, consumer habits and competition actions monitoring.
• Implemented digital marketing strategy for allocated brands.

• Develop the annual Marketing Plan and Sales Forecast according to the international strategy and local requirements.
• Develop brand awareness and achieve the target sales by working closely with sales team and medical team.
• Build local brand strategy, implement and monitor operational brand plans.
• Develop and implement category management project: Dermo-cosmetic concept- in one of most important chain of pharmacies in the market.
• Responsible for the medical congresses: negotiation, booth development, symposium, communication at the booth.
• Proposed new product launches and conducted the entire launching process: forecast and budgets estimation, 360 campaigns.
• Develop and implement trade marketing campaigns.

• Organize round tables, group presentations, regional conferences, trainings for pharmacists.
• Implement marketing campaigns.
• KOL management.
• Budget administration
• Established strong relationships with HCP
• Analyzed market to identify new opportunities and strengthen relationships with HCP and Pharmacists.
• Negotiate contracts with new clients, significantly expanding company's reach in strategic areas.

• Sale and promote brands to allocated portfolio of pharmacies.
• Monitor competition.
• Daily sales reports and analysis for allocated area.