Anca Frecateanu-Popescu
Bucharest
Summary
Data-driven Senior Product Manager with 11 years of experience specialized in SaaS analytics. Expertise in leveraging data insights to define product strategies, optimize user engagement, and drive business growth. Proven ability to lead cross-functional teams, aligning product roadmaps with customer needs and market trends.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Hootsuite
02.2021 - Current
- Leading all aspects of product management for Hootsuite Analytics, including strategic planning, reporting to directors and executives, roadmap definition, execution, go-to-market strategy, and stakeholder management.
- Prioritizing user problems by assessing their needs while balancing impact, feasibility, risk, constraints, and trade-offs.
- Fostering alignment across Hootsuite teams and partners, ensuring coordination on project dependencies, conflict resolution, and removing blockers.
- Acting as the subject matter expert for Hootsuite Analytics, engaging in Enterprise customer calls to provide insights and expertise.
- Managing end-to-end product release planning (internal, beta, dark launch, GA) while working closely with go-to-market teams, ensuring enablement for customer-facing teams through demos, release documentation, and Q&A sessions.
- Effectively communicating the product vision, upcoming releases, results, and the rationale behind product decisions across internal teams.
- Contributing to hiring efforts for PM and APM roles within the Analytics team and other product teams at Hootsuite.
Product Manager
Hootsuite
06.2019 - 02.2021
- Overseed four engineering squads responsible for developing two products (Hootsuite Analytics and Hootsuite Insights), including one built in collaboration with an external partner.
- Stepped up as the main PM for Hootsuite Insights powered by Brandwatch (the social listening solution) in 2021, being the key POC for all product updates and feature releases
- Continuously gathered and analyzed product feedback by interpreting usage data, conducting user research, triaging feature requests, and following up on survey insights.
- Designing and refining processes for both the discovery and delivery phases of new product opportunities.
Product Development Manager
Vodafone
07.2017 - 06.2019
- Senior Product Manager for all Vodafone TV platforms in Romania (Android, iOS, Web TV, TV Receiver): managing roadmap and features, UI and UX, trials and all pre/post-launch activities
- Managing the development of over-the-top and fixed services (TV & internet for households) and developing the fixed-mobile convergence strategy for Vodafone Romania Consumer Business Unit
Product Manager
Telekom Romania
02.2013 - 06.2017
- Managed all Telekom Romania TV services and technologies: features roadmap and development, UI, UX, testing and supervising all customer-facing activities
- Commercial Project Manager for a worldwide record implementation (5.5 months) for launching a new multiscreen TV platform in September 2014; the achieved objective was to deliver TV content to all Romanian households with broadband connectivity
- Implemented and launched products and features for the first time on the Romanian market
Education
Master of Arts - Marketing Management
Bucharest Academy of Economic Studies
Bucharest06-2013
Bachelor of Arts - Marketing
Bucharest Academy of Economic Studies
Bucharest, Romania06-2011
Skills
- Strategic Product Vision
- Product Launches
- Data-Driven Decision Making
- Cross-functional Collaboration
- Product Backlog Management and Feature Prioritization
- Competitive Analysis and Customer Research
- Effective Organizational Skills
Certification
Product Management Foundations (Product Institute, Issued Oct 2020, Credential ID cert_89xm84jh)
Digital Product Management Course (University of Virginia, issued December 2019)
Cambridge Certificate in Advanced English (British Council, level C1)
Languages
Romanian
Native language
English
Proficient
C2
Spanish
Intermediate
B1
Portuguese
Elementary
A2
French
Elementary
A2
Timeline
Senior Product Manager
Hootsuite
02.2021 - Current
Product Manager
Hootsuite
06.2019 - 02.2021
Product Development Manager
Vodafone
07.2017 - 06.2019
Product Manager
Telekom Romania
02.2013 - 06.2017
Master of Arts - Marketing Management
Bucharest Academy of Economic Studies
Bachelor of Arts - Marketing
Bucharest Academy of Economic Studies
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