Summary
Overview
Work history
Education
Skills
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Languages
Certification
Timeline
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Andra Bradu

Cluj,Romania

Summary

I'm a content marketing strategist with eight years of hands-on experience helping tech companies connect with their audiences through compelling storytelling. I believe that great content isn’t just about clever words—it’s about creating a meaningful impact. Whether it's engaging blog posts, insightful case studies, or dynamic social media and brand messaging, I bring a blend of creativity, strategic thinking, and a deep focus on results to every project.

Over the years, working in event planning and project management has not only kept me adaptable and organized but also honed my ability to develop strategies that deliver real, measurable outcomes. Additionally, my background in employer branding has been incredibly rewarding. I’ve learned how to shape and elevate company cultures by crafting targeted messaging and fostering cohesive internal communication. This well-rounded experience ensures that every piece of content I create truly resonates with customers while also strengthening the company’s internal identity.o3-mini

Overview

10
10
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work history

Content Marketing Specialist

rinf.tech
Cluj-Napoca, Cluj
12.2022 - 04.2025
  • Strategic Planning: Developing a comprehensive content calendar and long-term strategic plan that aligns seamlessly with both marketing objectives and overarching business goals
  • Content Production: Creating specialized content-including blog articles, social media posts, and case studies-that effectively showcases rinf.tech's expertise in software development
  • Industry Collaboration: Partnering with relevant stakeholders and subject matter experts to conduct thorough industry research, ensuring that content remains ahead of emerging trends and is consistently accurate
  • SEO Optimization: Enhancing each piece of content by strategically integrating targeted keywords, meta tags, and well-planned links to broaden organic reach
  • Audience Engagement: Monitoring and analyzing engagement metrics to continuously refine content strategies, ensuring that the target audience remains informed, engaged, and loyal
  • Market Adaptation: Staying up to date with industry trends, emerging technologies, and evolving content marketing methodologies, adapting strategies as necessary to maintain a competitive edge

Content Marketer

Qubiz
Cluj County, Romania
11.2019 - 11.2022
  • Content Strategy: Led the planning and execution of content strategies to strengthen Qubiz's market position and drive inbound leads
  • Targeted Content Development: Researched and curated topics that resonated with the target audience, producing a steady stream of engaging articles, social posts, and website copy
  • Brand Consistency: Maintained a consistent brand voice and publishing schedule by diligently managing a comprehensive content calendar
  • Cross-Functional Collaboration: Collaborated closely with design, marketing, and sales teams to support successful product launches and uphold a unified brand message

Public Relations Specialist (Employer Branding)

Yardi
Cluj County, Romania
11.2017 - 07.2019
  • Employer Branding Collaboration: Partnered with employer branding and recruitment teams to revamp Yardi's careers website and social channels, effectively spotlighting the company culture
  • Recruitment Campaign Management: Oversaw online recruitment campaigns and maintained up-to-date job portals, ensuring that potential candidates could easily access key information
  • Event Strategy Execution: Planned and executed Yardi's presence at local tech conferences to attract top-tier talent and enhance overall brand visibility

Communication & PR Specialist

Gameloft
Cluj County, Romania
07.2017 - 11.2017
  • Communication Strategy: Created and implemented a coherent communication channel with all employees at the Cluj Studio, providing comprehensive support to each department for both internal and external communication activities
  • Public Relations: Maintained a solid and professional relationship with Gameloft's partners, press, and online influencers by promoting a clear, consistent message highlighting the company's values in the local market
  • HR Collaboration: Worked closely with the HR department to offer strategic input on recruiting campaigns, continually developing new ideas to promote the company's available positions better

Quality Assurance Manager

BrandBastion
Helsinki Area, Finland
05.2016 - 04.2017
  • Social Media Oversight: Monitored social media pages for government entities and prominent brands, proactively identifying and eliminating harmful or off-brand content in real time
  • Software Enhancement: Contributed to the refinement of BrandBastion's natural language processing software, ensuring the precise detection and management of potentially damaging posts
  • Compliance Management: Adhered strictly to each client's guidelines and escalation procedures to safeguard their brand reputation around the clock

Content Strategist

Squirrly
London, United Kingdom
10.2015 - 05.2016
  • Social Media Strategies: Developed social media strategies for ongoing clients
  • SEO Content: Created onsite body content to support SEO strategies
  • Platform Management: Managed all social media programs, including forums, blogs, social networking applications, and message boards
  • Event Promotions: Presented current promotions to the public at events and tradeshows
  • Lead Generation: Identified prospective customers using lead-generating methods and performed an average of 50 cold emails daily
  • Client Coaching: Trained client representatives on effective communication with the public and prospects
  • Strategic Planning: Established long-range objectives and devised innovative strategies to achieve them
  • Performance Reporting: Delivered performance updates, conducted business reviews, and led planning meetings
  • Customer Support: Addressed customer inquiries regarding products, pricing, and availability
  • Growth Initiatives: Developed growth plans by pinpointing key clients, targets, and priority service lines
  • Sales Development: Generated new sales opportunities through direct outreach, telephone selling, and emails
  • Business Innovation: Formulated cutting-edge business plans and sales strategies to drive organizational success

Social Media Expert

Squirrly
08.2015 - 05.2016
  • Social Media Management: Maintained and updated all social media platforms for Squirrly and its clients, ensuring consistent engagement and brand visibility
  • Traffic Strategy: Developed and implemented innovative strategies to drive targeted traffic to websites and blogs from key online communities and groups (Facebook, LinkedIn, Google+)
  • Content Creation: Crafted compelling and attractive social media posts designed to capture audience attention and encourage interaction
  • Community Research: Conducted thorough research on online communities to better understand audience behaviour and refine engagement tactics
  • Hashtag Optimization: Executed detailed hashtag research to enhance post visibility and improve overall social media performance

Education

Bachelor's degree - Public Relations, Advertising, and Applied Communication

Babeș-Bolyai University
Cluj-Napoca, Cluj
10.2018 - 07.2021

Skills

  • Content Strategy
  • Content Writing
  • Social media marketing
  • Search Engine Optimization (SEO)
  • Employer branding
  • Corporate Communications
  • Web analytics

Languages

English
Proficient (C2)
German
Intermediate

Certification

HubSpot Academy - Content Marketing Certification

Timeline

Content Marketing Specialist

rinf.tech
12.2022 - 04.2025

Content Marketer

Qubiz
11.2019 - 11.2022

Bachelor's degree - Public Relations, Advertising, and Applied Communication

Babeș-Bolyai University
10.2018 - 07.2021

Public Relations Specialist (Employer Branding)

Yardi
11.2017 - 07.2019

Communication & PR Specialist

Gameloft
07.2017 - 11.2017

Quality Assurance Manager

BrandBastion
05.2016 - 04.2017

Content Strategist

Squirrly
10.2015 - 05.2016

Social Media Expert

Squirrly
08.2015 - 05.2016

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Andra Bradu