Andra Ciucă

My main responsibilities:

· Creating account strategies, leading ATL and Digital campaigns from conception to final execution.

· Establishing goals and objectives for internal teams, ensuring timely delivery and project budgets.

· Supervising projects, motivating, and mentoring client service, creative, strategy and social media teams to achieve goals and deliver high-quality client materials.

· Fostering relationships and serving as the point of contact for clients.

· Established the digital department in 2022 and providing digital and social media services for brands such as Kozel and Ursus Cooler.

· Managed campaigns for both local and international brands, implementing strategies at local and global levels.

· Worked with clients and developing campaigns (ATL: Image Campaigns, New Positioning, NCP and Digital) for brands like Kozel, Cooler, Chio, Nutline, Pom-Bar, Aptamil (Danone), and McBauchemie.

Brands:
Intersnack - Chio, Pom-Bar
Ursus Breweries - Cooler
Others - Rap

- Supervising integrated campaigns for local and international brands (FMCG, Banking & Healthcare Industries);
- Handling Digital, ATL (including TV Commercials production) & BTL projects for the managed accounts;
- Growing and maintaining the relationship between clients and agency;
- Initiating briefing and debriefing sessions with the Strategy and Creative teams;
- Coordinating external suppliers (A/V Production, Social Media, Media Agencies);
- Working with Creative, Strategy, BTL & Production teams of the agency;
- Delegating tasks and supervising their implementation;
- Developing presentations of campaigns - strategy, creative concepts and communication proposals for clients;
- Cost management: financial reports, negotiating budgets, supervising the financial flow on the managed accounts;
- Team management

- Receiveing, understanding client’s brief and translating it to the creative team;
- Managing timings plans to ensure that projects are delivered effectively on time;
- Developing presentations of creative concepts and campaign proposals for clients with the creative team;
- Active participate to client meetings (presentation of concepts, integrated campaigns, final executions);
- Working with Creative, Strategy, Project Management and Production teams;
- Continuous monitoring the market evolution within the product categories of clients;
- Developing and presenting cost estimates of projects.

- Receiveing, understanding client’s brief and translating it to the creative team;
- Managing timings plans to ensure that projects are delivered effectively on time;
- Developing presentations of creative concepts and campaign proposals for clients with the creative team;
- Active participate to client meetings (presentation of concepts, integrated campaigns, final executions);
- Working with Creative, Strategy, Project Management and Production teams;
- Continuous monitoring the market evolution within the product categories of clients;
- Developing and presenting cost estimates of projects.

- Developing and writing communication materials as articles, press releases, power point presentations;
- Creating presentations for clients containing campaign proposals;
- Monitoring the media, magazines, social media sites and blogs;
- Analyzing media & Research;