Volunteering
Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
Detail-oriented team player. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Hi, I’m
Andra Denisa Barbus
Social Media And Content Marketing Specialist
Cluj-Napoca
Summary
Overview
4
years of professional experience
4
Languages
Work History
Freelance
Digital Content Specialist
10.2023 - Current
Job overview
- Creating video and image content for organic or ad use, curating content strategies, creating briefs, editing video and image materials, use of special effects in videos and images
- Leveraged video storytelling techniques to create captivating content for social media platforms, driving user engagement and shareability.
- Increased user engagement for various social media platforms through the creation of compelling content.
- Conducted thorough research on industry trends and competitor analysis, informing the development of targeted content strategies.
- Developed a comprehensive content strategy to align messaging across multiple digital channels, leading to increased brand consistency and awareness.
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
Baby Elegance
Digital Content Strategist
09.2022 - 02.2024
Job overview
- Created visually appealing organic content that effectively communicated brand messages and concepts.
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Tracked competitor activity closely to stay ahead of industry trends and inform strategic decisions.
- Boosted brand awareness through the development of compelling social media content and campaigns.
- Monitored digital marketing trends and adapted strategies accordingly for enhanced results.
- Increased audience engagement by creating and implementing innovative content marketing strategies.
Hatchhouse Digital
Social Media and Content Marketing Specialist
07.2021 - 09.2023
Job overview
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
- Increased online engagement through the creation of compelling content tailored to target audiences.
- Boosted brand awareness by developing and implementing effective social media marketing strategies.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Kept abreast of industry trends, ensuring the organization maintained a competitive edge in its digital marketing approach.
- Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall company goals.
- Utilized analytics tools to measure campaign success, providing detailed reports to stakeholders on KPIs and areas for improvement.
SocialBee
Social Media Marketing Specialist
02.2020 - 10.2021
Job overview
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Helped clients develop website portals and social media pages to promote businesses.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
The KPI Institute
Social Media Strategist
07.2020 - 10.2020
Job overview
- Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Ensured compliance with industry regulations, maintaining a positive online reputation for the organization.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
Education
Babes-Bolyai UniversityCluj-Napoca
Master of Arts from Advertising
04.2001
University Overview
- Dissertation: The Social Power of Mass Media in the Covid-19 Crisis in Romania
Babes-Bolyai UniversityCluj-Napoca
Bachelor of Arts from Public Relations & Communication
04.2001
University Overview
- Thesis Statement: An In-Depth Analysis of Communication and Public Relations Strategies in the 'Dove' Company
Skills
User Generated Content
Personal Information
Personal Information
- Date of Birth: 09/27/96
- Gender: Female
- Nationality: Romanian
Interests
Art and Design
Travel
Photography
Languages
Timeline
Digital Content Specialist
Freelance
10.2023 - Current
Digital Content Strategist
Baby Elegance
09.2022 - 02.2024
Social Media and Content Marketing Specialist
Hatchhouse Digital
07.2021 - 09.2023
Social Media Strategist
The KPI Institute
07.2020 - 10.2020
Social Media Marketing Specialist
SocialBee
02.2020 - 10.2021
Babes-Bolyai University
Master of Arts from Advertising
04.2001
Babes-Bolyai University
Bachelor of Arts from Public Relations & Communication
04.2001
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