Volunteering
Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
Detail-oriented team player. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Hi, I’m
Andra Denisa Barbus
Social Media And Content Marketing Specialist
Cluj-Napoca
Summary
Overview
4
years of professional experience
4
Languages
Work History
Freelance
Digital Content Specialist
10.2023 - Current
Job overview
- Creating video and image content for organic or ad use, curating content strategies, creating briefs, editing video and image materials, use of special effects in videos and images
- Leveraged video storytelling techniques to create captivating content for social media platforms, driving user engagement and shareability.
- Increased user engagement for various social media platforms through the creation of compelling content.
- Conducted thorough research on industry trends and competitor analysis, informing the development of targeted content strategies.
- Developed a comprehensive content strategy to align messaging across multiple digital channels, leading to increased brand consistency and awareness.
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
Baby Elegance
Digital Content Strategist
09.2022 - 02.2024
Job overview
- Created visually appealing organic content that effectively communicated brand messages and concepts.
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Tracked competitor activity closely to stay ahead of industry trends and inform strategic decisions.
- Boosted brand awareness through the development of compelling social media content and campaigns.
- Monitored digital marketing trends and adapted strategies accordingly for enhanced results.
- Increased audience engagement by creating and implementing innovative content marketing strategies.
Hatchhouse Digital
Social Media and Content Marketing Specialist
07.2021 - 09.2023
Job overview
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
- Increased online engagement through the creation of compelling content tailored to target audiences.
- Boosted brand awareness by developing and implementing effective social media marketing strategies.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Kept abreast of industry trends, ensuring the organization maintained a competitive edge in its digital marketing approach.
- Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall company goals.
- Utilized analytics tools to measure campaign success, providing detailed reports to stakeholders on KPIs and areas for improvement.
SocialBee
Social Media Marketing Specialist
02.2020 - 10.2021
Job overview
- Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Helped clients develop website portals and social media pages to promote businesses.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
The KPI Institute
Social Media Strategist
07.2020 - 10.2020
Job overview
- Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Ensured compliance with industry regulations, maintaining a positive online reputation for the organization.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
Education
Babes-Bolyai UniversityCluj-Napoca
Master of Arts from Advertising
04.2001
University Overview
- Dissertation: The Social Power of Mass Media in the Covid-19 Crisis in Romania
Babes-Bolyai UniversityCluj-Napoca
Bachelor of Arts from Public Relations & Communication
04.2001
University Overview
- Thesis Statement: An In-Depth Analysis of Communication and Public Relations Strategies in the 'Dove' Company
Skills
User Generated Content
Content Creation
Social Media Copywriting
Brand strategy
Graphic Design
Photography
Creative Storytelling
Content scheduling
Community Engagement
Competitor Analysis
Visual storytelling
Influencer Marketing
Personal Information
Personal Information
- Date of Birth: 09/27/96
- Gender: Female
- Nationality: Romanian
Interests
Art and Design
Travel
Photography
Languages
Timeline
Digital Content Specialist
Freelance
10.2023 - Current
Digital Content Strategist
Baby Elegance
09.2022 - 02.2024
Social Media and Content Marketing Specialist
Hatchhouse Digital
07.2021 - 09.2023
Social Media Strategist
The KPI Institute
07.2020 - 10.2020
Social Media Marketing Specialist
SocialBee
02.2020 - 10.2021
Babes-Bolyai University
Master of Arts from Advertising
04.2001
Babes-Bolyai University
Bachelor of Arts from Public Relations & Communication
04.2001