Andreea Dumitrescu

• Successfully develop and implemented yearly digital communication strategies that led to more then 200% growth in lead generation and more then 170% in new contracts
• Continuously adapting communication strategies and allocating media budget in response to evolving market trends and demand.
• Expanded lead generation channels and consistently refined digital messaging strategies based on specific user behavior on various digital platforms
• Leveraging strategies to enhance optimization of digital media, such as refining targeting parameters, adjusting bid strategies, and experimenting with creative elements tailored to specific nuances of market landscape led to CPL optimization of 20%
• Actively identifying, testing, and integrating new tools or platforms, especially within Google and Meta ecosystems, is undertaken to continue enhancing digital engagement and performance, ensuring awareness of emerging industry advancements
• Developing new data dashboards, measuring and assessing impact of all digital communication activities to improve efficiency through new opportunities, and guiding strategic business decisions in line with our goals, objectives, and initiatives
• Forge strong stakeholder relationships by understanding their challenges and priorities, assisting in defining their business objectives roadmap, and driving actionable insights through delivery
• Lead and consistently improve development and implementation of strategic and tactical elements across client portfolio of database marketing campaigns. This involves offering creative direction to both in-house and external Creative teams, defining campaign objectives, messaging, and exploring potential templates for optimal execution.
• Effectively managed marketing budget, strategically allocating funds across digital advertising, events, and promotional activities. Implemented rigorous tracking and analysis procedures, resulting in 12% reduction in overall marketing costs while achieving 5% increase in campaign effectiveness.

• Crafted and executed strategic proposition roadmap tailored to youth customers, overseeing delivery of marketing plans to strategically allocate organizational resources for propositions, product, and service delivery.
• Using customer & market research, A/B testing, customer and user feedback, customer usage and competitive analysis to identify new product opportunities and enhancements
• Collaborated with UX architects, constantly improving app and customer experience to ensure end-to-end excellence in service, resulting in maintaining 4.6 rating.
• Analyzed sales data, customer feedback, and identified new opportunities during weekly planning sessions to inform business strategy. This resulted in 50% increase in adoption of new customers within first year.
• Coordinated project planning and execution with team members and team leads.

• Crafted comprehensive Go-to-Market roadmaps for all Vodafone acquisition campaigns to attain annual objectives.
• Developed consistent marketing launch plans for each campaign, encompassing communication mix across ATL, Digital, Social Media, and BTL channels.
• Maintained close collaboration with sales teams through trade visits, post-campaign support, and regional-level initiatives, optimizing merchandising, communication adjustments, and boosters to drive sales.

• Led the development and implementation of BTL & Digital strategies for the launch of the new Youth platform.
• Oversaw and managed all advertising agencies involved in developing innovative communication platform.

Responsible for all BTL strategy and special projects execution for big corporate clients.