Andreea Filip
Product Manager
Cluj-Napoca
Summary
Strategic Product Manager with 5+ years shipping enterprise B2B and B2C digital products at scale. Track record of driving prioritization decisions based on conversion and retention data, introducing AI-powered workflows from scratch, and aligning cross-functional teams around product outcomes. Bringing a rare combination of UX depth, delivery discipline, and product strategy — with earlier roots in sales, digital marketing, and some front-end exposure. Experienced working with globally distributed teams across SaaS, enterprise tooling, and AI-assisted workflows.
Overview
9
9
years of professional experience
5
5
Years of product experience
3
3
Certificates
3
3
Languages
Impact Summary
- Platform scale: Led mobile product delivery across a 5-product platform serving up to 70M+ total users (web and mobile combined); 3M+ total mobile users to date across all apps, with 10K+ MAU as several apps are under a year old, with one product showing +20% active user growth in 12 months
- Conversion-led prioritization: Identified a checkout conversion gap through visitor-to-purchase data analysis and successfully made the case to prioritize it over competing roadmap items — directly influencing revenue outcomes
- Quality & capacity: Achieved 100% reduction in production bugs on mobile by overhauling testing and release processes, recovering 5–10% of sprint capacity previously lost to urgent fixes
- AI & Automation: Self-initiated an LLM-powered (Gemini) daily sentiment analysis pipeline, replacing manual reporting; acted as proxy PO on an AI-powered document categorization tool delivering a 2x productivity improvement for end users
- Impact at scale: UX work featured in the Dubai Airports 2021 CEO Report video
Work History
Senior Product Owner
3Pillar Global
04.2025 - Current
- Led mobile product delivery across a platform of 5 web-based products, collaborating with 3 client PMs, 1 Head of Product, and 2 development teams — extending functionality to mobile while managing shared capabilities, dependencies, and delivery timelines
- Strategic prioritization: Identified a checkout conversion gap through visitor-to-purchase funnel data and successfully advocated for its prioritization over competing roadmap items, making the direct business case to clients
- Delivered client-facing roadmap and prioritization recommendations focused on maximizing user adoption and retention — going beyond delivery into product strategy
- Self-initiated AI tooling: Independently scoped, built, and launched a Gemini-powered daily sentiment analysis pipeline — scraping and processing data automatically, replacing manual reporting entirely with zero top-down directive
- Quality strategy: Recommended a sprint allocation dedicated to improvements, holding the line against feature-factory pressure
- Achieved 100% reduction in production bugs on mobile by overhauling testing and release processes, recovering 5–10% of sprint capacity previously lost to urgent fixes
Product Owner
Yopeso
07.2023 - 03.2025
- Owned product direction for enterprise and internal tools across Insurance, Energy, and HR domains — including an internal 360° evaluation platform for 250 employees
- Led discovery through support tickets, analytics, and stakeholder feedback;
- Improved information architecture for a knowledge-heavy enterprise product in the Energy sector
- Team impact: Helped grow development team's eNPS from a 7 score to a 9 across a globally distributed team
- Coordinated third-party integrations, managed GDPR compliance, roles and permissions, and delivered the MVP
- Leveraged AI tools across the product lifecycle — including PRDs and other documentation
UX Designer
Yopeso
06.2022 - 07.2023
- Cross-functional AI collaboration: Partnered with the client's AI PM as UX designer and later as proxy PO on an AI-powered document categorization tool — resulting in a 2x productivity improvement for insurance documents processing after adoption
- Provided product design consultancy for clients, leading feature design from discovery to implementation and driving adoption of usability testing and analytics
- Helped improve the company's UX evaluation standard for client projects
UI/UX Designer
AirportLabs
07.2020 - 06.2022
- Contributed to UI/UX design across 3 products within a 10+ solution airport operations platform; primary focus on an operational task manager used by some of the largest airports in Europe and the Middle East, including one handling 90M+ passengers annually
- Recognised work: Partnered with a PM on improving the UX of a digital pass showcased in the Dubai Airports 2021 CEO Report video
- Concept work: Proposed and designed a Rule Engine Editor concept for defining airport operational rules, targeted to non-technical personnel
Key Account Manager
Procter & Gamble Romania
11.2018 - 07.2019
- Managed retail execution across 16 supermarket locations
- Co-led merchandising team and achieved >90% planogram compliance
Online Marketing Specialist (PPC)
OneDigital
03.2018 - 07.2018
- Managed paid digital acquisition (Google, Facebook, Instagram, Waze) and SEO for 10+ clients; one campaign exceeded targets so strongly the client reached full operational capacity before it concluded
Google Student Ambassador
Google Romania
10.2016 - 12.2017
- Led organization and promotion of 6 local digital marketing events reaching ~500 students, entrepreneurs, and professionals; >50% of participants of an event engaged with Google's Atelierul Digital online training
Education
Master's Degree - Management
Babes-Bolyai University
Cluj-Napoca, Romania 10.2020 - 07.2022
Bachelor's Degree - Psychology
Babes-Bolyai University
Cluj-Napoca, Romania 10.2015 - 07.2018
Skills
Agile Delivery
Stakeholder & Client Management
Roadmap Strategy & Prioritization
Product Discovery
UX Design and UX-informed Decisions
Conversion & Retention Analytics
AI-Assisted Workflow
Cross-functional Team Leadership
Certification
Certified Scrum Product Owner
Timeline
Senior Product Owner
3Pillar Global
04.2025 - Current
Product Owner
Yopeso
07.2023 - 03.2025
UX Designer
Yopeso
06.2022 - 07.2023
Master's Degree - Management
Babes-Bolyai University
10.2020 - 07.2022
UI/UX Designer
AirportLabs
07.2020 - 06.2022
Key Account Manager
Procter & Gamble Romania
11.2018 - 07.2019
Online Marketing Specialist (PPC)
OneDigital
03.2018 - 07.2018
Google Student Ambassador
Google Romania
10.2016 - 12.2017
Bachelor's Degree - Psychology
Babes-Bolyai University
10.2015 - 07.2018
Languages
Romanian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Intermediate
B1
Local Product community
- Core team member of ProductTank Cluj-Napoca, organizing events for the local Product community
Volunteering
- Led a Rotaract club for a year, growing from 12 to 20 members and raising $10,000 for local causes
- Currently a Project Manager for a $110,000 Rotary Global Grant application (ongoing)
Quote
It's easier to invent the future than to predict it.
Alan Kay