Hi, I’m
Andreea Filip
Product Owner/UX Designer
Cluj-Napoca
Summary
Proactive and goal-oriented professional, I blend UX expertise with Product to create seamless and impactful experiences. I believe in clear processes, strong collaboration, and data-driven decisions that enhance both business outcomes and user satisfaction.
Overview
8
years of professional experience
5
years of post-secondary education
2
Certifications
2
Languages
Work History
Yopeso
Product Owner
07.2023 - Current
Job overview
- Led product strategy and execution for an internal enterprise tool: Managed backlog prioritization, ensuring alignment with business goals and stakeholders expectations; Delivered the MVP on time by coordinating with C-level stakeholders and engineering, boosting team well-being by 20%
- Product Owner role for one of the client's teams, focusing on user onboarding, product marketing, trainings, and analytics tracking
- Conducted discovery workshops, user research, and feedback collection, defining user journey maps and optimizing support channels to improve adoption
- Improved Product and Scrum processes for client teams, raising product maturity and promoting the implementation of analytics
- Supported the UX design team in process optimization and cross-functional collaboration
- Recruited, onboarded, and trained new team members, standardizing hiring processes for our team
- Defined a standard for evaluating Product work and assisted in pre-sales discovery and POCs
- Promoted introducing AI tools for increasing our work efficiency
- Advocated for UX and Product best practices, increasing maturity across teams
Yopeso
UX Designer
06.2022 - 07.2023
Job overview
- Provided Product Design consultancy for clients, leading feature design from discovery to implementation and improved our resource planning, increasing team allocation by 50%
- Improved UX maturity, collaborating with clients' Product Managers in adopting usability testing and analytics, which led to a 200% efficiency increase for employees
- Worked on improving our UX services evaluation standard for client projects
- Led design thinking workshops, promoted UX best practices, and enhanced internal documentation and knowledge-sharing initiatives
AirportLabs
UI/UX Designer
07.2020 - 06.2022
Job overview
- Designed and optimized user interfaces for enterprise airport software (web and mobile), ensuring a seamless user experience
- Collaborated cross-functionally with PMs, BAs, and developers to align UI/UX decisions with business goals and user needs
- Supported product discovery by analyzing user behavior and translating insights into feature enhancements
- Administered scalable design systems and prototypes, facilitating consistency across products
- Contributed to marketing strategy by designing visuals and leading website revamp efforts, enhancing brand presence
- Used a planning tool to improve team workflows, fostering cross-team collaboration
Procter & Gamble Romania
Key Account Manager
11.2018 - 07.2019
Job overview
- Managed retail execution strategy, ensuring optimal product placement and stock availability across multiple supermarket locations
- Collaborated with store managers and stakeholders to improve product visibility, negotiate new placements, and enhance brand presence
- Ensured compliance with merchandising standards, implementing and monitoring planogram execution for improved customer engagement
OneDigital
Online Marketing Specialist (PPC)
03.2018 - 07.2018
Job overview
- Optimized digital acquisition channels (Google Ads, Facebook Ads, Instagram Ads, Waze Ads) for our clients, improving campaign performance through data-driven decision-making
- Analyzed user behavior and traffic patterns using Google Analytics, providing insights to refine conversion funnels and website optimizations
- Collaborated with clients to develop digital strategies, aligning marketing efforts with business objectives and product positioning
- Designed and tested ad creatives, ensuring message consistency and engagement across platforms
- Provided SEO recommendations, enhancing organic traffic and user retention
Google Romania
Google Student Ambassador
10.2016 - 12.2017
Job overview
- Led event organization and promotion for digital marketing training programs, reaching students, entrepreneurs, and professionals
- Facilitated user engagement strategies, driving participation through online and offline channels
- The 'Atelierul Digital' project powered by Google Romania, in collaboration with Leaders Foundation is one of the biggest projects of its kind in Romania, offering youngsters the opportunity to learn more about online marketing through both online and offline free trainings
Education
Babes-Bolyai UniversityCluj-Napoca, Romania
Master's Degree from Management
07-2022
University Overview
- Dissertation: The design of everyday teams: Good practices for managing User Experience teams
Babes-Bolyai UniversityCluj-Napoca, Romania
Bachelor's Degree from Psychology
07-2018
Skills
Agile frameworks
Certification
Certified Scrum Product Owner
Volunteering
- Led a team for 20 volunteers for a year, raising $10,000 for local causes
- Currently a Project Manager for a $50,000 Rotary Global Grant application (ongoing)
Product community
- Part of ProductTank Cluj-Napoca team, organizing events for the local Product community
Timeline
Product Owner
Yopeso
07.2023 - Current
UX Designer
Yopeso
06.2022 - 07.2023
UI/UX Designer
AirportLabs
07.2020 - 06.2022
Key Account Manager
Procter & Gamble Romania
11.2018 - 07.2019
Online Marketing Specialist (PPC)
OneDigital
03.2018 - 07.2018
Google Student Ambassador
Google Romania
10.2016 - 12.2017
Babes-Bolyai University
Master's Degree from Management
07.2022
Babes-Bolyai University
Bachelor's Degree from Psychology
07.2018
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