Andreea Marcu

• Drive commercial success and growth
• Share marketing plan with region’s marketing and communications leadership team, Business Line Strategy and Growth lead and leadership teams.
• Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and drive continuous improvement
• Lead preparation of internal and external ESG reports, coordinating input from relevant stakeholders and functional owners
• Collate, analyze, and interpret ESG data from relevant functions to support company reports, regulatory filings, and third-party databases
• Designed 7 countries multiple Brands' strategic marketing activities in Romania, UK, Netherlands, Germany, Hungary, Moldova, and Poland.
• Performed 10+ companies and products rebranding projects
• 2000+ media mentions with 20+ International and national PR campaigns
• Environmental, social, and governance (ESG) standards implementation and reporting
• 27 business units Marketing Strategy development and budgeting

▪ Coordinated four post-doctoral alums, specializing in Sociology, Psychology, and Communication, in developing skills for consultancy businesses

▪ Exercised leadership capabilities by successfully motivating and inspiring others.

▪ Used strong analytical and problem-solving skills to develop practical solutions for challenging situations.

• Performed financial management, shareholders communication, legal coordination, and monetizing assets
• Assets monetized - 75%
• Managed budget implementations, employee evaluations, and contract details.
• Developed and implemented strategies to increase sales and profitability.
• Formulated policies and procedures to streamline operations.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

• Drive the marketing & communications budgeting process ensuring a tight resource allocation and budget management.
• Project manage, support and deliver company-wide strategic initiatives from growth marketing, employee engagement, brand communications and more.
• Collaborate with various departments to monitor shifts in business requirements and market dynamics, adapting our strategy accordingly.
• Oversee, prioritize, and manage streams within strategic forums throughout the entire process, from conceptualization and development to initial briefing, planning, execution, and reconciliation.
• 10+ Regional Operational Programme (ROP) 2014-2020 communication activities: online and offline strategy design and management
• Project manager for #investEU in Northern Transylvania project on European Fund for Strategic
• 10+ Regional Operational Programme (ROP) 2007-2013 online and offline campaigns strategy design and management
• Project manager for Europe Direct Center of Northern Transylvania project financed by DG Communication, European Commission
• 100+ events organized yearly
• National Steering Committees for European Regional Operational Programme Communication Coordination member

• Elaborating on news, commentaries, editorials, interviews
  Over 100 texts published yearly
  Wrote and submitted accurate, engaging, and fact-checked stories.
  Attended press conferences, court hearings, and special events to stay conversant with current news.
  Adhered to ethical and legal standards to maintain credibility and trust with audiences.
  Edited stories for accuracy and clarity.
  Investigated important community issues and put together well-received reports.
  Built strong relationships with sources to gain access to exclusive information.
  Captured and edited audio, video, and photographs to provide multimedia content to enhance stories.
  Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.