Geopolitics
Andreea Postolache
Marketing Specialist
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
3
3
years of professional experience
2
2
Languages
Work History
Marketing Specialist & User Growth
Bigo Live App
03.2022 - Current
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Improved conversion rates by designing and executing A/B tests for landing pages and different online content in app. Increase new users by 17%.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision - making..
- Boosted lead generation through the creation of engaging content for social media platforms
Social Media Freelancer
My Own Work
07.2021 - Current
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Streamlined project workflows by identifying areas for improvement and implementing changes accordingly.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
Marketing Specialist
PROCESIO
09.2021 - 02.2022
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
- Planned marketing initiatives and leveraged referral networks to promote business development
- Wrote engaging and successful marketing, advertising and website copy.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Sourcing Associate
LUXOFT
05.2021 - 09.2021
- Strategized and developed content for client's website and social media publications
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content
- Identified effective promotional methods media through meticulous market research increased followers number via LinkedIn by 6%
Social Media Intern/Resourcing
01.2020
- Assisted team with various marketing projects that would engage new leads and potential customers
- Responded to comments, posts and questions from LinkedIn
- Conducted daily updates to social media profiles to boost company online presence
- Tracked social media engagement to identify high-performing ideas for campaigns.
Education
Master's degree - Marketing Management
Bucharest Academy of Economic Studies
Bucharest, Romania 05.2017 - 2019.05
Bachelor's degree - Public Relations, Advertising, and Applied Communication
National School of Political And Administrative Studies (SNSPA)
Bucharest, Romania 09.2014 - 2017.05
Skills
Social Media management
Interests
Humanitarian jobs
Nature & Hikes
Travel, Dance, Read
Travel : Traveling allows me to explore new places, cultures, and experiences. It provides opportunities for adventure, discovery, and personal growth.
Dance : Dance is a form of self-expression and creativity that allows me to connect with my body, emotions, and others. I love dance because it brings joy, energy, and release.
Hiking: Hiking allows me to immerse myself in natural surroundings, such as forests, mountains, and trails.
Reading : Reading stimulates the mind and expands knowledge by exposing to new ideas, perspectives, and information.
Timeline
Marketing Specialist & User Growth
Bigo Live App
03.2022 - Current
Marketing Specialist
PROCESIO
09.2021 - 02.2022
Social Media Freelancer
My Own Work
07.2021 - Current
Sourcing Associate
LUXOFT
05.2021 - 09.2021
Social Media Intern/Resourcing
01.2020
Master's degree - Marketing Management
Bucharest Academy of Economic Studies
05.2017 - 2019.05
Bachelor's degree - Public Relations, Advertising, and Applied Communication
National School of Political And Administrative Studies (SNSPA)
09.2014 - 2017.05
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