Andreea Carina Vasile
London,City of London
Summary
Creative and results-driven Art Director & Outdoor Advertising Manager with extensive experience in visual communication, branding, and media strategy. Skilled in designing compelling graphics for high-profile clients, managing multi-channel advertising campaigns, and overseeing outdoor media operations across multiple firms. Balancing a full-time leadership role, a part-time position at a newspaper, and independent brand collaborations by bringing adaptability, strategic thinking, and a strong artistic vision to every project. Passionate about innovation in design and delivering impactful visual narratives.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
Work History
Outdoor Advertising Manager
Focus Media Outdoor
Bucharest, Bucuresti
01.2025 - Current
- Negotiated media contracts to secure favourable advertising slots.
- Boosted brand awareness by developing and implementing innovative advertising strategies.
- Enhanced customer engagement through the creation of compelling advertisement content.
- Designed TV and print advertising campaigns.
- Managed cross-functional teams, ensuring smooth project execution.
- Collaborated with creative teams for production of impactful ad campaigns for over 50 clients.
- Generated detailed monthly reports on revenues and expenses for better visibility into financial results.
Creative director
Innerka Therapy
London , United Kingdom
05.2024 - Current
- Transformed client visions into tangible designs bringing their concepts to life.
- Evaluated market trends regularly informing design direction accordingly.
- Managed outsourced projects ensuring alignment with internal creative vision.
- Established brand guidelines to ensure uniformity across all platforms.
- Enhanced digital presence through the creation of compelling visual designs.
- Developed engaging online content for improved customer interaction.
- Developed user-friendly website designs for improved customer interaction.
Creative director
Ziarul Puterea (Newspaper)
Bucharest, Bucuresti
03.2024 - 01.2025
- Oversaw all stages of video production process ensuring timely completion.
- Fostered a creative and collaborative work environment with effective communication strategies.
- Collaborated with cross-functional teams for synchronised project execution.
- Led brainstorming sessions with design staff to generate innovative ideas.
- Assisted in developing banner designs for online platforms leading to improved web traffic.
- Prepared visual presentations by designing art and copy layouts which impressed clients.
- Enhanced branding consistency by developing and maintaining graphic design elements.
- Utilised Adobe Creative Suite for high-quality graphics creation.
- Developed company logos; established strong brand identity.
Graphic designer
Excellence Media Production
Bucharest, Bucuresti
03.2024 - 01.2025
- Adapted quickly to changing trends in the industry maintaining relevance in designs.
- Established consistent branding across multiple platforms through uniform graphical elements.
- Designed impactful and visually compelling graphics for high-profile clients, ensuring brand alignment and engagement.
- Utilised advanced software tools for improved efficiency in graphic design production.
- Assisted junior designers in honing their craft, cultivating a stronger design team.
- Managed multiple projects simultaneously, ensuring timely delivery of all tasks.
Education
Bachelor of Arts - Illustration and Visual Media
University of the Arts London
London 09.2020 - 06.2023
Master of Arts - Design for Art Direction
University of the Arts London
London 10.2023 - 12.2024
Skills
- Creative visioning
- Leadership
- Illustration drawing
- Marketing material design
- Multimedia software handling
- Web graphics expertise
- Branding and logo design
- Conceptual thinking
- Visual communication
- Project Management
- Microsoft Office Suite
- Adobe Suite
- 3D Modelling
- Nomad 3D design software
- 3D printing
- Graphic arts design
Languages
English
Fluent
Romanian
Native
Timeline
Outdoor Advertising Manager
Focus Media Outdoor
01.2025 - Current
Creative director
Innerka Therapy
05.2024 - Current
Creative director
Ziarul Puterea (Newspaper)
03.2024 - 01.2025
Graphic designer
Excellence Media Production
03.2024 - 01.2025
Master of Arts - Design for Art Direction
University of the Arts London
10.2023 - 12.2024
Bachelor of Arts - Illustration and Visual Media
University of the Arts London
09.2020 - 06.2023
Similar Profiles
Laila MarinLaila Marin
Social Media Manager at Focus On Your Target Media Company S.L.Social Media Manager at Focus On Your Target Media Company S.L.
Lori RobbinsLori Robbins
Director of Sales & Client Marketing at Family Focus MediaDirector of Sales & Client Marketing at Family Focus Media
Kendric WashingtonKendric Washington
General Manager at Interactive Outdoor Media SolutionsGeneral Manager at Interactive Outdoor Media Solutions