Andreea Carina Vasile
London,City of London
Summary
Creative and results-driven Art Director & Outdoor Advertising Manager with extensive experience in visual communication, branding, and media strategy. Skilled in designing compelling graphics for high-profile clients, managing multi-channel advertising campaigns, and overseeing outdoor media operations across multiple firms. Balancing a full-time leadership role, a part-time position at a newspaper, and independent brand collaborations by bringing adaptability, strategic thinking, and a strong artistic vision to every project. Passionate about innovation in design and delivering impactful visual narratives.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
Work History
Outdoor Advertising Manager
Focus Media Outdoor
Bucharest, Bucuresti
01.2025 - Current
- Negotiated media contracts to secure favourable advertising slots.
- Boosted brand awareness by developing and implementing innovative advertising strategies.
- Enhanced customer engagement through the creation of compelling advertisement content.
- Designed TV and print advertising campaigns.
- Managed cross-functional teams, ensuring smooth project execution.
- Collaborated with creative teams for production of impactful ad campaigns for over 50 clients.
- Generated detailed monthly reports on revenues and expenses for better visibility into financial results.
Creative director
Innerka Therapy
London , United Kingdom
05.2024 - Current
- Transformed client visions into tangible designs bringing their concepts to life.
- Evaluated market trends regularly informing design direction accordingly.
- Managed outsourced projects ensuring alignment with internal creative vision.
- Established brand guidelines to ensure uniformity across all platforms.
- Enhanced digital presence through the creation of compelling visual designs.
- Developed engaging online content for improved customer interaction.
- Developed user-friendly website designs for improved customer interaction.
Creative director
Ziarul Puterea (Newspaper)
Bucharest, Bucuresti
03.2024 - 01.2025
- Oversaw all stages of video production process ensuring timely completion.
- Fostered a creative and collaborative work environment with effective communication strategies.
- Collaborated with cross-functional teams for synchronised project execution.
- Led brainstorming sessions with design staff to generate innovative ideas.
- Assisted in developing banner designs for online platforms leading to improved web traffic.
- Prepared visual presentations by designing art and copy layouts which impressed clients.
- Enhanced branding consistency by developing and maintaining graphic design elements.
- Utilised Adobe Creative Suite for high-quality graphics creation.
- Developed company logos; established strong brand identity.
Graphic designer
Excellence Media Production
Bucharest, Bucuresti
03.2024 - 01.2025
- Adapted quickly to changing trends in the industry maintaining relevance in designs.
- Established consistent branding across multiple platforms through uniform graphical elements.
- Designed impactful and visually compelling graphics for high-profile clients, ensuring brand alignment and engagement.
- Utilised advanced software tools for improved efficiency in graphic design production.
- Assisted junior designers in honing their craft, cultivating a stronger design team.
- Managed multiple projects simultaneously, ensuring timely delivery of all tasks.
Education
Bachelor of Arts - Illustration and Visual Media
University of the Arts London
London 09.2020 - 06.2023
Master of Arts - Design for Art Direction
University of the Arts London
London 10.2023 - 12.2024
Skills
- Creative visioning
- Leadership
- Illustration drawing
- Marketing material design
- Multimedia software handling
- Web graphics expertise
- Branding and logo design
- Conceptual thinking
- Visual communication
- Project Management
- Microsoft Office Suite
- Adobe Suite
- 3D Modelling
- Nomad 3D design software
- 3D printing
- Graphic arts design
Languages
English
Fluent
Romanian
Native
Timeline
Outdoor Advertising Manager
Focus Media Outdoor
01.2025 - Current
Creative director
Innerka Therapy
05.2024 - Current
Creative director
Ziarul Puterea (Newspaper)
03.2024 - 01.2025
Graphic designer
Excellence Media Production
03.2024 - 01.2025
Master of Arts - Design for Art Direction
University of the Arts London
10.2023 - 12.2024
Bachelor of Arts - Illustration and Visual Media
University of the Arts London
09.2020 - 06.2023
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