MS Office
Andrei Cismaru
Marketing, Communication And CRM Manager
Bucharest,Bucuresti
Summary
Experienced Marketing and CRM management.
Highly-experienced in digital, social media, e-commerce operations and strategy execution, results driven.
My goal is to develop solutions, systems and assets that will be translated into usefulness, efficiency and added value for the consumer and brand. In short, my goal is to make sense to all the stakeholders involved in the process of developing marketing and digital communication.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Head of CRM and Digital Platforms
REWE Romania - PENNY
12.2022 - Current
- In charge of all the CRM operations, management of the Loyalty program and retention strategy
- In charge with all digital operations: new digital assets building, website update, review and optimize all the digital processes
- In charge with social media coordination
- Digital agency coordination
- Project management for all new main digital campaigns
- BTL and Events management
- Social media communications coordination
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
- Made customers aware of current and new programs and services.
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
- Managed department call volume like 500 calls per day and coordinated department schedules to maximize coverage during peak hours.
- Coordinating a team of 4.
Consultant for digital marketing, e-commerce and social media operations
Self-employed
02.2022 - 12.2022
- Helping large or small companies to identify the best strategies to achieve performance
- End-to-end Digital Footprint transformation
- Real transition to digital streams and procedures
- Improved digital & social media communications and reputation
- Leads generation and business growth
- Renewal of digital and social media communications.
Marketing Automation Manager
Noriel
12.2020 - 02.2022
- Main focus on CRM operations and Loyalty programs: developing customer segments, building customer journeys, design and implement dedicated campaigns for each customer journey and follow the return of their results
- Project manager for the implementation and introduction of Noriel gift cards in stores.
Digital and Social Media Coordinator
Impetum Group
05.2020 - 12.2020
- Responsible for all digital and social media operations and developments for Impetum Group and all portfolio companies
- Content strategy, digital strategy, development agency coordination and marketing performance agency, development of new digital assets.
Digital Transformation Director
Federatia Romana de Fotbal
09.2018 - 08.2019
- Transforming Romanian FA from a traditional to a data driven organisation
- In charge with digital marketing strategy, ecommerce development, transforming social media from a communication tool to a marketing asset
- Objectives: increase engagement, create an unique journey for each participant, increase Ecommerce sales, elaborate digital communication strategy and digital activations for FA partners.
Digital Manager
DoncafeFresh
01.2018 - 08.2018
- Create and execute digital performance strategies and campaigns with sales objectives
- Support marketing and sales actions with digital coverage and dedicated campaigns
- In charge with all digital channels: PPC, Display, Facebook, Instagram, affiliate programs
- Responsible for analytics part
- Coordinating social media content
- Digital brand management.
E-Marketing Manager
BeanZ Cafe
12.2016 - 08.2018
- Create and execute digital performance strategies and campaigns with sales objectives
- Support marketing and sales actions with digital coverage and dedicated campaigns
- In charge with all digital channels: PPC, Display, Facebook, Instagram, affiliate programs
- Agencies coordination
- Responsible for analytics part
- Digital branding
- Coordinate with design and technical team for developing new assets/products/campaigns
- Coordinating social media content
- Digital brand management.
e-Marketing Manager
Strauss Group Inc.
11.2016 - 08.2018
- In charge with all the digital activities and social media coverage of the group, alongside digital and e-commerce operations I did for Beanz Cafe and Doncafe Fresh.
Social Media Manager
Bitdefender
01.2014 - 05.2016
Social Media Manager
Mobexpert Office
03.2013 - 12.2013
Social Media
Mobexpert
08.2012 - 02.2013
Social Media Executive
Digital Antena Group
01.2011 - 01.2012
Mobile Team - Support Commercial
BRD-Groupe Societe Generale
04.2009 - 10.2010
- Promoting and Selling of Banking Products
- Current account with or without cash (money deposit/withdrawal, foreign exchange, Western Union Transfer, interbank payment and pay go payment, opening and closing current accounts and savings, deposit opening/liquidation, cash card issuing), preparing the granting files, granting
- The job expects ground activity - replacing the front-office places (cashier, universal counter operator, customer adviser, agency responsible) as well as back office (administrator means of payment).
Financial Consultant
Generali
02.2006 - 05.2008
- Life and Non-life insurance
- Attract new clients towards the company
- Maintain the connection with existing clients, solving problems or queries, presenting the company's new products.
Business Sales Representative
Voxnet Gbm
11.2006 - 06.2007
- Partner of Vodafone Romania on the corporate segment
- Attract new clients towards the company, maintain the connection with clients from the company's portfolio
- Coordination and back-up for new advisers inside the company
- Daily/weekly/monthly reports regarding the performed activity and the obtained results.
Marketing Consultant
General Management Development
08.2004 - 02.2006
- Consulting owners associations
- Attract associations to collaborate with the Company
- Organizing presentations with rehearsal association meetings
- Carrying out the presentations and informative materials
- Developing promoting politics within the Marketing department.
Education
Marketing -
Universitatea Alternativa
01.2017 - 04.2018
Digital Strategy - undefined
IAA School of Bucharest
01.2015 - 04.2016
Certified Trainer -
Ilbah School
Bucharest 04.2001 -
Skills
Team Coordination
Marketing Campaigns
Customer Engagement
Negotiation
Task Delegation
Goal Setting
Budget Management
Analytical Thinking
Team Collaboration
Interpersonal Skills
Written Communication
Decision-Making
Problem-Solving
Certification
Jellyfish Training | Google Analytics
Publications
Maruan Andrei Cismaru | digital marketing| social media | e-commerce and marketing strategy | CRM| marketing automation | loyalty | retention| Bucharest Metropolitan Area
Software
Bloomreach
Google Suite
Magento
Microsoft Dynamics
Timeline
Head of CRM and Digital Platforms
REWE Romania - PENNY
12.2022 - Current
Consultant for digital marketing, e-commerce and social media operations
Self-employed
02.2022 - 12.2022
Marketing Automation Manager
Noriel
12.2020 - 02.2022
Digital and Social Media Coordinator
Impetum Group
05.2020 - 12.2020
Digital Transformation Director
Federatia Romana de Fotbal
09.2018 - 08.2019
Digital Manager
DoncafeFresh
01.2018 - 08.2018
Marketing -
Universitatea Alternativa
01.2017 - 04.2018
E-Marketing Manager
BeanZ Cafe
12.2016 - 08.2018
e-Marketing Manager
Strauss Group Inc.
11.2016 - 08.2018
Digital Strategy - undefined
IAA School of Bucharest
01.2015 - 04.2016
Social Media Manager
Bitdefender
01.2014 - 05.2016
Social Media Manager
Mobexpert Office
03.2013 - 12.2013
Social Media
Mobexpert
08.2012 - 02.2013
Social Media Executive
Digital Antena Group
01.2011 - 01.2012
Mobile Team - Support Commercial
BRD-Groupe Societe Generale
04.2009 - 10.2010
Business Sales Representative
Voxnet Gbm
11.2006 - 06.2007
Financial Consultant
Generali
02.2006 - 05.2008
Marketing Consultant
General Management Development
08.2004 - 02.2006
Certified Trainer -
Ilbah School
04.2001 -