Andrei Rotaru

• Driving performance for Audio, Mobile Charging and Security categories

• Responsible for Romania, Bulgaria and Moldova as part of Anker CEU department

• Distributor and channel management for the allocated portfolio

• Setting & monitoring targets for distributors and direct partners

• Coordinating with marketing team for implementing the marketing strategy

• Identifying new business opportunities within the region

• Managing quoting and implementing private and public sector projects

• Responsible for Commercial product portfolio
• Coordinating resellers and distributors with respect to commercial portfolio
• Implementing GTM strategy for allocated products
• Identifying market trends and developing a coherent strategy for notebooks, desktops, monitors and projectors
• Presales consulting on public and private sector projects
• Maintaining project pipeline to ensure adequate management of all running projects
• Developing a close business relationship with key resellers
• Product trainings and presentations for corporate events
• Sales and marketing budgets management for allocated product portfolio

• Responsible for the allocated product portfolio and selected customers
• Main KPIs: Revenue, GP (Gross profit), stock KPIs (stock age, stock rotation), Market Share
• Business development activities for Notebooks, Desktops, Monitors, Projectors and PC Peripherals
• Major responsibilities in eCommerce top players (eMAG, PC Garage)
• Closely cooperate with partners for private and public sector projects
• Identifying market trends for further improving product performance at customer level
• Implementing the corporate brand strategy at a local level
• Participating in local GTM strategy implementation
• Co-operation with PR Agency for local events for allocated customers and product portfolio

• Responsible for the allocated product portfolio for the Romanian market
• Main KPIs: Revenue, GP (Gross profit), stock KPIs (stock age, stock rotation)
• Business development activities for power & networking categories
• Leverage powerful product portfolio (Nvidia Networking, Vertiv, Legrand, Ubiquiti, Netgear) to develop a strong data center and edge computing business
• Closely cooperate with VAD sales team for private and public sector projects
• Outline communication strategy together with the marketing department for allocated product lines
• Identifying market trends for further developing the product portfolio
• Close cooperation with HQ BDM team in order to implement group product strategy on a localized level

• Responsible for the Romanian market for all Acer products
• Business & product planning for main product categories: notebooks, monitors, desktops, projectors and peripherals/accessories
• Implementing the corporate brand strategy at a local level
• Managing current “tier 1” partners & distributors and assessing/developing new potential partners
• Support for the sales team with managing marketing and sales budgets
• Yearly and quarterly forecast for main product categories (notebooks & monitors)
• Campaign planning and implementing with major partners
• Closely monitoring KPIs & actively taking measures to achieve quarterly financial plan
• Monitoring & achieving market share goals
• Tender presales consulting & bidding
• Identify & react to market trends
• Identify product development opportunities and mitigate stock issues within top partners

• Responsible for Romanian and Bulgarian markets
• Adaptation and implementation of company product strategy
• Close KPI monitoring and implementing actions for achieving objectives
• Developing and maintaining relationships with distributors, retailers, e-tailers and system integrators
• Managing sales and marketing budgets
• New product launch and local pricing strategy
• Planning and implementing campaigns with major clients
• Quarterly and yearly reporting activity with Taiwanese HQ
• Maintaining a constant relationship with Taiwanese product managers to ensure consistency between local and global company strategies
• Market trend analysis for major product segments
• Direct sales to distributors and active stock and product mix analysis
• Identifying new business opportunities

• Managing the product assortment for the Servers, Networking & Software categories
• Negotiating commercial conditions with suppliers under the allotted portfolio and negotiating quarterly marketing budgets
• Campaign planning & commercial execution – Black Friday, Stockbusters
• Strategic pricing management at portfolio level
• Coordinating B2B sales with regard to offer preparation
• High level support for customer care – Level 2
• KPI achievement : stock rotation and value, sales and profitability budgets, NPS
• Market & competitor analysis with the goal of identifying market trends for Wireless and Software and product positioning
• Online Store: eMAG.ro

• Managing the Mobile Phones and CE product portfolios
• Planning and coordinating important sales campaigns : Black Friday 2014/2015, anniversary campaigns, Holiday Campaigns
• Negotiating with suppliers and internal stakeholders in reference to promotional activities and stock management
• B2B quoting and managing of important clients
• Customer care support
• Price management for the allotted portfolio
• Coordinating internal reporting for the eCommerce department
• Online Stores: www.clickshop.ro & www.germanos.ro

• Junior Buyer responsible for the Sanitary & Wellness and Technical Gardening Products portfolios
• Administration and constant improvement of the allotted products
• Responsible for communication and negation with national suppliers
• In charge with marketing campaigns and promotional activity – monthly flyer and activities on all media channels (TV, Internet, OOH, Radio)
• Coordinating and reporting with the international Category Management department in Austria

• Internal traineeship for the role of Department Manager. The program took place in one Baumax Store – Sun Plaza and had as a main goal the familiarization with Technical-Sanitary products, internal processes, as well as SAP training on the specific modules used in the store and for sales.

• BTL & ATL responsible for Romania, implement the centralized strategy for all marketing activities, creative coordination for the monthly leaflet, graphics and marketing implementation for stores, keeping in touch with suppliers of marketing materials.

• Took part in a project developed by the purchasing and marketing departments with the goal of implementing a new product management and marketing software. The activity entailed testing and system problem elimination and active communication with the all stakeholders with the objective of successfully implementing the new software.