AVASILCĂI AURA
Sales Manager
Bucharest
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 13-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Layout Manager
Noriel
03.2020 - 01.2023
- Created detailed plans and planograms of the store layout, including floor plans, fixture and product placement.
- Analyzed sales and stock data, which led to 15% increase of sale targets.
- Collaborated with peer departments and identified best working procedures for 86 Noriel stores.
- Implemented “Shop in Shop” concept in 20 stores from Poland.
National Sales Manager
Noriel
09.2016 - 03.2020
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Supervised 22 stores and evaluated KPIs for 120 team members.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Developed sales strategy based on research of consumer buying trends and market conditions.
District Manager
REWE
12.2014 - 09.2016
- Coached and promoted high-achieving sales and account management employees to fill leadership positions and boost company growth.
- Managed 5 Penny stores with qualified staff of 85 members.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Coordinated with other district managers to actualize performance improvement strategies.
- Successfully improved staff productivity with 30% reduced wastes with 25%.
- Developed and implemented useful inventory management strategies to maximize sales and reduce costs.
Department Manager
METRO Cash&Carry
09.2009 - 12.2014
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
Education
BA - Marketing
2003
Skills
- Operating Procedures and Policies
- Business Growth Opportunities
- Stakeholder Relationship Management
- Account Retention
- Staff Recruiting
- Interdepartmental Collaboration
- Sales Statistics Analysis
- Leadership Skills
Certification
NLP Advanced training – 2021 NLP Romania
Situational Leadership – 2019 ”Ken Blanchard” Companies
Proffesional English Skills – 2017 British Council
Proactive sales – 2014 Rewe Romania
Team management – 2012 Metro C&C Romania
Stock maintenance – 2011 Metro C&C Romania
Customer first – 2010 Metro C&C Romania
Fairs: “Euro Shop” retail trade fair – Dusseldorf, Germany 2020
Additional Information
- Driving License: , B category
Languages
Romanian
Native language
English
Advanced
C1
Timeline
Layout Manager - Noriel
03.2020 - 01.2023
National Sales Manager - Noriel
09.2016 - 03.2020
District Manager - REWE
12.2014 - 09.2016
Department Manager - METRO Cash&Carry
09.2009 - 12.2014
Alexadru Ioan Cuza” Iasi - BA, Marketing
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