Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic

Bacociu Anca Daniela

Business Banking Strategy Consultant
Cluj-Napoca

Summary

Experienced banking professional with 10+ years in client relationship management, financial consulting, and portfolio development. Proven ability to acquire and retain corporate clients, deliver tailored financial solutions, and drive business growth. Strong communicator with a client-focused mindset and a track record of success in dynamic, results-driven environments.

Overview

10
10
years of professional experience
9
9
years of post-secondary education
2
2
Languages

Work History

Relationship Manager Microbusiness

Banca Transilvania
11.2021 - 12.2022

Responsible for identifying and attracting corporate clients while delivering tailored financial consultancy aligned with each client’s unique business needs. Successfully managed and expanded an existing portfolio, developed long-term partnerships, and contributed to revenue growth through strategic financial solutions and a client-centric approach.

Key Responsibilities:

  • Conducted in-depth market analysis to identify potential business clients and emerging opportunities
  • Acquired and onboarded new corporate clients through targeted outreach and needs-based selling
  • Delivered personalized financial advisory services aligned with clients’ operational goals
  • Managed and grew a diverse portfolio of business clients, ensuring retention and satisfaction
  • Developed long-term relationships through consistent follow-up and strategic engagement
  • Collaborated cross-functionally to structure and implement optimal financial solutions
  • Monitored portfolio performance and client feedback to enhance service delivery and identify growth opportunities

Relationship Manager Business Clients (1–5 MEUR)

OTP Bank
04.2020 - 11.2021

Conducted market analysis to identify business opportunities and managed a corporate client portfolio. Delivered tailored financial solutions aligned with each client’s operational and strategic needs, ensuring high service quality and long-term client engagement.

Key responsibilities:

  • Conducted regular market research to identify potential corporate clients and assess industry trends
  • Managed and expanded a portfolio of corporate clients (0–5 MEUR segment)
  • Assessed business needs and proposed tailored banking products and financial services
  • Built and maintained strong relationships with key decision-makers
  • Ensured high customer satisfaction through consultative sales and continuous follow-up
  • Collaborated with internal departments to structure optimal financial solutions

Relationship Manager Business Clients (0–5 MEUR)

UniCredit Bank
06.2019 - 03.2020

Provided direct client engagement and financial advisory services, focusing on attracting new business and strengthening long-term commercial relationships.

Key Responsibilities:

  • Engaged directly with clients to understand financial needs and recommend suitable funding solutions
  • Delivered end-to-end support throughout the financing process, from initial consultation to implementation
  • Built and nurtured trust-based relationships with business clients
  • Identified upselling and cross-selling opportunities to deepen client engagement
  • Contributed to client acquisition efforts through targeted outreach and relationship-building initiatives
  • Acted as a financial partner to clients, offering personalized guidance aligned with their business goals

Retail Banking Representative

ING Office
08.2016 - 06.2019

Provided front-line financial guidance and support to individual clients, focusing on the promotion and efficient use of banking products. Played a key role in enhancing customer experience, increasing product adoption, and ensuring client loyalty.

Key Responsibilities:

  • Presented and promoted banking products and services to individual clients in a clear and consultative manner
  • Offered personalized assistance in setting up and using digital and in-branch banking tools
  • Educated clients on product benefits and usage to enhance satisfaction and usability
  • Supported client onboarding and ensured a seamless experience with the bank’s offerings
  • Monitored client needs and proactively suggested suitable products and services
  • Contributed to customer retention through timely support, proactive communication, and a customer-first approach

Banking Sales Officer

Garanti Bank
08.2014 - 08.2016

Specialized in promoting and selling banking products, with a proactive approach through in-branch and on-site client interactions. Provided dedicated support for account openings and contributed to business growth through direct customer engagement.

Key Responsibilities:

  • Promoted and sold banking products such as current accounts, debit/credit cards, and savings solutions
  • Supported clients throughout the account opening process, ensuring accuracy and compliance
  • Conducted field visits to businesses and institutions to present banking offers directly to potential customers
  • Collaborated with relationship managers to deliver tailored financial proposals during client meetings
  • Acted as the first point of contact for product inquiries and initial credit consultations
  • Strengthened the bank’s presence through face-to-face promotion and active client acquisition

Universal Banking Operator

BRD – Groupe Société Générale
09.2013 - 08.2014

Handled non-credit product sales and day-to-day banking operations, ensuring efficient and customer-oriented service delivery.

Key Responsibilities:

  • Promoted and sold non-credit banking products, including current accounts, debit cards, and digital banking services
  • Processed daily banking operations such as deposits, withdrawals, and currency exchanges
  • Ensured compliance with internal procedures and regulatory requirements during all transactions
  • Assisted clients with account-related services and provided guidance on product selection
  • Maintained accurate records and ensured smooth execution of front-office transactions
  • Contributed to meeting branch-level sales and service targets through consistent client support

Client Portofolio Adviser

UPC România
12.2012 - 09.2013

Managed a client portfolio with a strong focus on customer acquisition and direct sales. Drove business growth through proactive outreach and personalized financial solutions.

Key Responsibilities:

  • Managed and maintained a portfolio of clients, ensuring satisfaction and retention
  • Identified and attracted new customers through targeted prospecting and outreach efforts
  • Conducted direct sales of financial products and services, tailored to individual client needs
  • Built and maintained strong client relationships to drive loyalty and repeat business
  • Monitored portfolio performance and identified opportunities for upselling or cross-selling
  • Collaborated with internal teams to ensure smooth onboarding and client servicing

Education

Master’s Degree - Diagnosis And Evaluation

Universitatea Babeș-Bolyai
01.2009 - 01.2011

Bachelor’s Degree - Finance And Banking

Universitatea Babeș-Bolyai, FSEGA
01.2006 - 01.2009

High School Diploma - Mathematics And Computer Science

Highschool „Alexandru Papiu Ilarian”
01.2002 - 01.2006

Skills

Core Skills & Competencies

  • Corporate Client Relationship Management

  • Business and Market Analysis

  • Financial Advisory Services

  • Portfolio Management (Micro & SME Segments)

  • Client Acquisition & Retention

  • Sales of Banking Products & Services

  • Tailored Financial Solutions

  • Cross-Selling & Upselling Strategies

  • Onboarding & Client Support

  • Account Opening & Banking Operations

  • Field Sales & Direct Client Engagement

  • CRM & Banking Software Proficiency

  • Communication & Interpersonal Skills

  • Microsoft Office (Excel, Word, PowerPoint)

Personal Information

  • Date of Birth: 04/14/87
  • Nationality: Romanian
  • Driving License: Yes


Timeline

Relationship Manager Microbusiness

Banca Transilvania
11.2021 - 12.2022

Relationship Manager Business Clients (1–5 MEUR)

OTP Bank
04.2020 - 11.2021

Relationship Manager Business Clients (0–5 MEUR)

UniCredit Bank
06.2019 - 03.2020

Retail Banking Representative

ING Office
08.2016 - 06.2019

Banking Sales Officer

Garanti Bank
08.2014 - 08.2016

Universal Banking Operator

BRD – Groupe Société Générale
09.2013 - 08.2014

Client Portofolio Adviser

UPC România
12.2012 - 09.2013

Master’s Degree - Diagnosis And Evaluation

Universitatea Babeș-Bolyai
01.2009 - 01.2011

Bachelor’s Degree - Finance And Banking

Universitatea Babeș-Bolyai, FSEGA
01.2006 - 01.2009

High School Diploma - Mathematics And Computer Science

Highschool „Alexandru Papiu Ilarian”
01.2002 - 01.2006
Bacociu Anca DanielaBusiness Banking Strategy Consultant