Bianca Băcăinţan

• Digital Ads Management (Pay-Per-Click)
• Coordinating digital advertising strategies, implementing digital ads, offering great results for clients: Scaling customers big and small, 2x 3x increasing their revenues and lowering their CPAs and giving them best results, for both national & international brands (ex: World Class, Teilor & Daar luxury jewellery, Jona dental clinics, Gentlemen's premium men suits, Gazelle premium shoes, CandyLand, Dr Skin beauty center, Radi8 wheels international luxury brand, Affidea medical clinics);
• Expert in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Criteo Ads, Google Analytics, Google Tag Manager, A/B testing and campaigns automations;
• Client Service, personally engaging with clients and keeping the best professional relationship, always keeping them updated with KPIs and revenue from campaigns, and receiving great feedback for my client service abilities and presentation skills;
• Good knowledge of Zapier;
• SEO know-how;
• Project Management, coordinating internal teams of clients (working closely with copywriters, graphic designers, art directors, brand managers, IT specialists, influencers).

• PPC Management, account management for various well known brands (such as The Home, Murmur, Secom), but also smaller brands (such as Ciel Bags) with amazing results: scaling 2x and even 3x in short periods of time, reducing costs per KPIs, exhausting best sellers from stocks, ranking 1st on best keywords, and overall improvements around all digital assets;
• Google Ads, Facebook and Instagram Ads, LinkedIn Ads, Apple Ads, Bing Ads campaigns with constant monitoring and improving performances;
• Client Service, personally engaging with clients and keeping the best professional relationship, always keeping them updated with KPIs and revenue from campaigns, and receiving great feedback for my client service abilities;
• Project Management, with focus on monthly targets and scaling;
• Tracking websites, technical management for all digital assets, debugging;
• Coordinating & managing junior executives.

Progressed through multiple agency roles, building a strong foundation in integrated marketing and digital advertising:

• Account Executive, The Mansion Advertising – BTL & outdoor campaigns, new business pitches
• Media Planner, Spoon Media – 360° campaigns (TV, radio, OOH, digital)
• Digital Advertising Specialist, Infinit Solutions & Increase Digital – performance marketing with focus on ecommerce & real estate sectors