Bogdan-Daniel Radoi
Bucuresti
Summary
Dynamic and creative Copywriter & Marketing Specialist with a proven track record in digital marketing, brand communication, and audience engagement. Experienced in crafting compelling narratives and developing content strategies across diverse platforms. Adept at turning data-driven insights into high-impact messaging that enhances brand visibility and drives results. With a strong academic foundation in Communication and Media Studies, I bring strategic thinking, adaptability, and creative storytelling to every project. Collaborative by nature, I thrive in fast-paced, cross-functional environments where clarity and creativity meet.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Marketing Specialist
VIA Tenis Club
03.2024 - 03.2025
- Monitored online reviews across platforms to assess customer satisfaction and engagement levels.
- Evaluated digital presence of products and services to inform strategic planning.
- Conducted market research to identify emerging trends and customer needs.
- Executed competitor analysis to uncover growth opportunities within the industry.
Marketing Specialist & Brand Manager
Good Eco Solution
Bucuresti
05.2024 - 08.2024
- Executed brand management strategies to enhance market presence.
- Developed engaging content for diverse audiences across multiple platforms.
- Crafted compelling copy for various marketing initiatives, driving audience interaction.
- Implemented innovative digital marketing strategies to improve online brand engagement.
- Analyzed campaign performance, adjusting tactics based on insights and KPIs.
- Monitored online reviews to evaluate customer satisfaction and engagement levels.
- Conducted market research to identify emerging trends and customer needs.
- Performed competitor analysis to uncover growth opportunities within industry.
Senior Sports Trader & Risk Analyst
Winner
Bucuresti
10.2014 - 12.2023
- Ensured profitability and effective risk management in real-time betting operations.
- Analyzed sports markets to provide competitive odds and adjust strategies based on events.
- Adapted betting strategies dynamically in response to market fluctuations and developments.
Copywriter (Project-based)
Telekom Sport
Bucuresti
02.2018 - 05.2018
- Developed promotional content for campaigns across TV
- Maintained brand voice consistency while tailoring messages to diverse audiences.
Casting Assistant
On Vogue Casting Agency
Bucuresti
09.2013 - 12.2013
- Coordinated successful events and casting processes, focusing on clear communication and creative logistics.
Copywriter
Graffiti BBDO
Bucuresti
10.2011 - 02.2013
- Developed advertising content for major campaigns in collaboration with design and marketing teams.
Apprentice Copywriter
Wunderman
Bucuresti
05.2011 - 09.2011
- Assisted senior copywriters in crafting and revising content
Investment Assistent
European Future Group Developement Management
Bucuresti
04.2006 - 08.2008
- Conducted press monitoring within procurement department to track relevant media coverage.
- Analyzed press reports to assess impact on procurement strategies.
- Collaborated with cross-functional teams to align media insights with departmental goals.
Education
Bachelor’s Degree in Screenwriting - Film
UNATC "I.L. Caragiale"
Bucharest06.2010
Skills
Copywriting & Content Creation
- Creative Copywriting & Content Writing
- Content Strategy Development
- Text Editing & Fact-Checking
- Tone-of-Voice Adaptation
Digital Marketing & Advertising
- Digital Campaign Planning & Execution
- Google Ads & Social Media Advertising
- Campaign Performance Analysis
- Competitor & Market Insights
Social Media & Brand Communication
- Social Media Strategy & Community Management
- Strategic Brand Messaging
- Audience Engagement & Growth
- Visual-Content Briefing & Coordination
Research & Analytical Thinking
- Market Research & Consumer Behavior Analysis
- Customer Demographic Profiling
- Data-Driven Decision Making
- Problem-Solving with Creative Insight
Communication & Collaboration
- Effective Verbal and Written Communication
- Teamwork & Cross-Functional Collaboration
- Adaptability in Fast-Paced Environments
- Fluent in English (Romanian – native)
Hobbies and Interests
Passionate about arts, culture, and purposeful living. I enjoy:
- Film & Cinematography
- Live Music & Cultural Events
- Travel & Cultural Exploration
- Sports & Recreation (Basketball, Table Tennis, Swimming, Darts)
- Strategic Board Games & Creative Thinking
- Spirituality & Personal Growth
Languages
Romanian
First Language
English
Advanced (C1)
C1
French
Elementary (A2)
A2
Certification
- The Complete Digital Marketing Guide — Udemy (2024)
- Copywriting for Social Media — Domestika (2024)
- Masterclass in Digital Marketing — Life University
- Picasso Copywriting
Timeline
Marketing Specialist & Brand Manager
Good Eco Solution
05.2024 - 08.2024
Marketing Specialist
VIA Tenis Club
03.2024 - 03.2025
Copywriter (Project-based)
Telekom Sport
02.2018 - 05.2018
Senior Sports Trader & Risk Analyst
Winner
10.2014 - 12.2023
Casting Assistant
On Vogue Casting Agency
09.2013 - 12.2013
Copywriter
Graffiti BBDO
10.2011 - 02.2013
Apprentice Copywriter
Wunderman
05.2011 - 09.2011
Investment Assistent
European Future Group Developement Management
04.2006 - 08.2008
Bachelor’s Degree in Screenwriting - Film
UNATC "I.L. Caragiale"
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