Summary
Overview
Work history
Education
Skills
Websites
Languages
Affiliations
Timeline
Generic
Bogdan Iclenzan

Bogdan Iclenzan

Cluj-Napoca,Cluj

Summary

Focused and driven sales management professional offering over 20 years of experience in relationship building, account retention and profit channel growth. Self-motivated leader with expertise in expanding network connections, introducing products and educating clients. Skilled in implementing pricing strategies, developing territories and revealing customer needs to deliver solutions. Customer-oriented, strategic-thinking professional offering experience in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory. Accomplished in achieving demanding sales and customer satisfaction targets. Well-versed in giving customers brand- and market-specific advertising to bring in target customers.

Successful manager equipped to plan, lead and optimise operations for changing landscape. Accomplished in delivering above-expected results while streamlining operations. Ambitious to affect change and bring results in new environment.

Overview

26
26
years of professional experience

Work history

Owner

Gruppo Qualita EdilCons srl
Cluj-Napoca, Romania
02.2020 - Current
  • Created my own business specializing in the sales and consultancy in PVC windows & doors industry on Italian market.
  • Customer support and technical guidance throughout the offering and orders.
  • Negotiated contracts with suppliers, reducing overall costs.
  • Developed new business opportunities for increased market reach.
  • Provided exceptional customer service, resulting in repeat business.
  • Monitored inbound sales inquiries by email and using CRM, ERP.
  • Managed product quality assessments to maintain high standards.
  • Evaluated supplier performance for quality control measures.
  • Identified potential new suppliers for strategic expansion initiatives.
  • August 2020 to march 2022, had collaboration (B2B contract) as real estate broker partner with Blitz Real Estate agency(one of the biggest in Romania) on selling houses and lands in Cluj county.
  • March 2024 to august 2024 with B2B contract, had collaboration with Aterm srl (one of the biggest producer of pvc windows and doors from N-W of Romania) as Sales Manager.

EXPORT AREA SALES MANAGER

ADF PROD SRL
Piatra Neamt, Romania
02.2018 - 12.2019
  • Achieved increased customer satisfaction by implementing innovative sales strategies.
  • Built long-term relationships with customers and generated referrals from existing clients.
  • Managed key accounts, resulting in consistent revenue generation.
  • Generated new leads and opportunities to maximise revenue.
  • Coordinated promotional campaigns to boost brand visibility.
  • Enhanced market penetration with effective territory management.
  • Implemented training programmes, improving team performance levels.

SALES AND MARKETING MANAGER

TERAGLASS SRL
Bistrita, Romania
02.2015 - 02.2018
  • Teraglass is member of Teraplast Group.
  • Producer of pvc windows and doors.
  • Responsible with developing the company on Italian market.
  • Responsible with developing partnership with DIY companies as OBI (more than 400 stores), Dededeman (more than 40 stores), Ambient, Praktiker, Brico.
  • Responsible with client portfolio from: Romania, Germany, Italy, Slovenia, Slovakia, Czech Republic, Hungary.
  • Responsible to manage and organize the sales team with 13 people.
  • Retained existing customers and substantially grew customer base, product line and sales volume.
  • Attended international trade shows, broadening network and industry knowledge.
  • Implemented effective pricing strategies, considering competitor activity and market conditions.
  • Negotiated contracts with suppliers and vendors, securing beneficial terms for company.
  • Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.
  • Worked with sales team to solicit and sell products and services to potential clients.
  • Managed and motivated sales team for enhanced performance.
  • Trained sales staff, leading to improved selling techniques and customer service skills.

EXPORT AREA SALES MANAGER

TERAGLASS SRL
Bistriţa, Romania
02.2015 - 05.2015
  • Producer of pvc windows and doors
  • Responsible with client portfolio from Italy
  • Responsible with developing this company on the Italian market
  • Planned and developed strategies to increase sales and territory or market positioning for diverse product lines
  • Consistently exceeded sales targets through effective marketing and negotiation strategies
  • Maximized vendor sales and achieved profit targets with proactive management and monitoring of supplier relationships
  • Oversaw inventory purchases and sales contracts to keep records current and compliant
  • Raised customer satisfaction helping to build lasting relationships with customers
  • Addressed customer complaints to drive satisfaction and adjusted operational strategies to reduce issues
  • Promoted product and service benefits through facility tours and engaging presentations
  • Conferred with merchants and developed partnerships to capitalize on new sales opportunities.

PROJECT MANAGER IN CONSTRUCTION

BETTER SILVER SPA
Târgu Mureş, Mures
05.2010 - 01.2015
  • Project manager for the construction and sale of 60 apartments in Targu Mures - Romania
  • Responsible for preparing the budget for each step of construction
  • Responsible for obtaining all building permits from the town hall
  • Responsible for acquiring land for construction, signing contracts with subcontractors and warehouses for construction materials and procurement supervision
  • Managed subcontractors effectively, optimizing their performance on-site.
  • Promoted best practice in health, safety and environmental matters.
  • Supported cost-effective working methods to reduce project outgoings and maximize potential profits.
  • Implemented quality control measures, ensured adherence to standards.
  • Promoted team collaboration for more innovative solutions in projects.
  • Responsible for developing the sales and marketing plan for the apartments
  • Responsible for signing sales contracts at the notary and banks
  • Drafted detailed descriptions of properties for online listings to attract potential buyers.
  • Prepared accurate legal documentation for all transactions, avoiding potential disputes.
  • Answered phone calls and emails from potential and existing customers.

EXPORT SALES MANAGER

BETTER SILVER SPA (ITALY)
Bressanvido, Italy
08.2005 - 04.2010
  • Better Silver SpA - producer and leading brand in the international silversmith industry
  • Responsible with a customers portfolio from 85 countries around the world
  • Participating at annual global presentation fairs (Italy, Hong-Kong, USA, Thailand, India)
  • Responsible with the creation of new lines of fashion jewelry that increase with 22% the turnover
  • Implemented new eCommerce website with a turnover of 1,5 mil euros in the firs year
  • I contributed to build a new factory in Romania with 170 employee which created new jobs, reduced the company costs and generated profit
  • Oversaw inventory purchases and sales contracts to keep records current and compliant
  • Raised customer satisfaction helping to build lasting relationships with customers
  • Addressed customer complaints to drive satisfaction and adjusted operational strategies to reduce issues
  • Planned and developed strategies to increase sales and territory or market positioning for diverse product lines
  • Consistently exceeded sales targets through effective marketing and negotiation strategies
  • Conferred with merchants and developed partnerships to capitalize on new sales opportunities
  • Increased sales to distributors and retailers
  • Tracked customer behaviors, market trends and online presence, using data to make proactive adjustments to sales procedures and targets
  • Monitored transport costs to identify areas of potential savings.
  • Worked closely with production department, using persuasive communication skills and customer relations expertise to close deals with wholesalers.

SALES MANAGER

BASSANO COLLECTION GOUP SRL (ITALY)
Bassano del Grappa, Italy
03.1999 - 08.2005
  • Bassano Collection Group srl - the company produce basic chains and a large collection of fancy jewels
  • Responsible for business branch offices in Asia, India, U.S.A., Canada, South Africa, East Europe, (Hungary, Czech Republic, Poland, Latvia, Ukraine, Russia)
  • Responsible for a customer portfolio from 40 countries
  • Responsible with organizing and participating at annual global presentation fairs (Tokyo, Hong Kong, Mumbai, Cairo, Las Vegas, New York, Vicenza, Shenzhen, Dubai, Gdansk, Moscow, Prague, Kiev, Budapest, Riga, Kharkhiv)
  • Kept abreast of latest trends and recommended enhancements to enhance company product offerings
  • Partnered with marketing team to align sales strategy with brand messaging across all communication channels
  • Analyzed and assessed market shifts to maximize opportunities and establish possible leads
  • Researched and capitalized on emerging opportunities to build business and expand customer base
  • Addressed customer complaints to drive satisfaction and adjusted operational strategies to reduce issues
  • Planned and executed in-store promotional events to increase customer engagement and sales revenues
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends
  • Developed and significantly grew the branch offices territory
  • Built relations with international suppliers while liaising with factories to develop, design and select product for retail roll-out
  • Tracked weekly sales to develop senior leadership reports for business development planning
  • Cultivated relationships with realtors, prospects and buyers to drive profit opportunities
  • Planned and developed strategies to increase sales and territory or market positioning for diverse product lines.
  • Streamlined sales processes to enhance team productivity.
  • Managed team of 42 staff, driving performance with motivational strategies to exceed sales targets.

Education

High school diploma - Vet

Liceul Veterinar
Bistriţa, Bistrita-Nasaud
04.2001 - 01.1990

Skills

  • STRATEGIC PLANNING & ORGANIZATION
  • CLIENT & RESULTS-ORIENTED
  • SUPPLY CHAIN UNDERSTANDING
  • LOGISTIC COORDINATION
  • SALES CYCLE MANAGEMENT & SALES ANALYSIS
  • DOMESTIC & INTERNATIONAL SALES EXPERIENCE
  • MARKETING, E-COMMERCE SALES
  • CRM, ERP, MICROSOFT OFFICE
  • TEAM MANAGEMENT & LEADERSHIP
  • PROFIT & LOSE ANALYSIS
  • CREDIT & COLLECTIONS
  • KPI MONITORING & REPORTING
  • HR POLICIES IMPLEMENTATION
  • STAKEHOLDER MANAGEMENT
  • BUSINESS NETWORKING & DEVELOPMENT
  • TIME MANAGEMENT SKILLS
  • MARKET RESEARCH & ANALYSIS
  • CONTRACT NEGOTIATION/REVIEW/DRAFTING
  • VERBAL & WRITTEN COMMUNICATION, PUBLIC SPEAKING
  • BUDGET ADMINISTRATION
  • FINANCIAL RECORDS AND PROCESSING

Languages

Romanian
Native
Italian
Proficient (C2)
English
Advanced

Affiliations

  • Fishing
  • Football
  • Dogs - kennel dogs owner

Timeline

Owner

Gruppo Qualita EdilCons srl
02.2020 - Current

EXPORT AREA SALES MANAGER

ADF PROD SRL
02.2018 - 12.2019

SALES AND MARKETING MANAGER

TERAGLASS SRL
02.2015 - 02.2018

EXPORT AREA SALES MANAGER

TERAGLASS SRL
02.2015 - 05.2015

PROJECT MANAGER IN CONSTRUCTION

BETTER SILVER SPA
05.2010 - 01.2015

EXPORT SALES MANAGER

BETTER SILVER SPA (ITALY)
08.2005 - 04.2010

High school diploma - Vet

Liceul Veterinar
04.2001 - 01.1990

SALES MANAGER

BASSANO COLLECTION GOUP SRL (ITALY)
03.1999 - 08.2005

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Bogdan Iclenzan