Bogdana Goea

• TikTok Shop Launch & Strategy: Built the brand’s TikTok Shop program from the ground up, developing a clear strategy for affiliate marketing and creator collaborations to increase awareness and sales.

• Affiliate & Creator Management: Recruited, onboarded, and managed content creators and affiliates. Coordinated campaigns to ensure content aligned with brand messaging and drove measurable results.

• Content & UGC Coordination: Organized product gifting and UGC creation, reviewing and approving content to maintain consistent tone, quality, and branding across all creator partnerships.

• Performance Analysis: Monitored sales data, engagement metrics, and content performance directly within TikTok Shop Creator Center. Used insights to optimize collaborations and identify top-performing creators for long-term partnerships.

• Cross-Team Collaboration: Worked closely with the founders and marketing team to align campaign strategy with business goals, improve creator communication, and enhance campaign efficiency.

• Results: Successfully launched and scaled the TikTok Shop from zero, achieving consistent month-over-month growth in both visibility and revenue.

• Strategic Campaign Execution: Developed tailored influencer marketing strategies for clients across beauty, health, fashion, and wellness industries, achieving a 25% boost in engagement by identifying high-performing influencers aligned with brand values.
• Revenue Growth through TikTok Shop: Created and managed TikTok Shop affiliate campaigns, driving a 30% increase in client engagement and significant revenue growth.
• Data Analysis & Reporting: Analyzed campaign performance to provide actionable insights, optimizing strategies and improving results by 20%.
• Relationship Building: Cultivated long-term partnerships with influencers through proactive outreach, managing contracts and deliverables to maximize ROI.

• Campaign Strategy & Execution: Led influencer marketing campaigns to drive brand awareness for Madam Glam's cruelty-free nail polishes and cosmetics. Partnered with beauty influencers, nail artists, and content creators in the U.S. and globally to align with the brand's vegan and cruelty-free ethos.
• Influencer Partnerships & Management: Established and nurtured strong relationships with influencers, handling outreach, collaboration negotiations, and clear communication to ensure smooth campaign execution. Negotiated compensation, deliverables, and timelines to optimize ROI and foster long-term partnerships.
• Content Collaboration: Worked directly with influencers on content creation, reviewing and approving drafts to ensure alignment with Madam Glam's brand image, messaging, and quality standards. Ensured content was engaging, on-brand, and met campaign objectives.
• Performance Tracking & Optimization: Monitored key metrics such as engagement, conversions, and reach using Instagram and Google Analytics. Analyzed campaign performance to refine strategies, optimize influencer selection, and improve future campaigns' impact on brand awareness and sales.
• Product Launch Coordination: Managed influencer initiatives for new product launches, providing influencers with exclusive access, product samples, and event invitations. Organized live sessions, product reviews, and tutorials with top influencers to maximize exposure and build excitement around new releases.

• Influencer Marketing Strategy: Designed and executed influencer strategies to elevate Nordgreen's global brand presence, showcasing its minimalist, Scandinavian-inspired watches and accessories. Conducted in-depth research to identify creators aligned with Nordgreen's sustainable and timeless ethos, creating detailed briefs to encourage authentic storytelling.
• Partnership Building: Built and maintained relationships with influencers in the fashion, lifestyle, and sustainability spaces. Focused on high-potential influencers across Europe, the USA, and Asia, tailoring outreach to resonate with regional audiences and values. Negotiated contracts and deliverables to maximize campaign impact and ROI.
• Content Creation Oversight: Collaborated with influencers to produce high-quality visuals, ensuring alignment with Nordgreen's brand aesthetic and sustainability focus. Organized exclusive influencer events, such as virtual product launches, to engage audiences and enhance brand loyalty.
• Performance Analysis: Tracked campaign KPIs, including engagement, impressions, and conversions, to measure success and inform strategy adjustments. Provided analytics reports to the team, highlighting influencer contributions to brand reach and sales.
• Industry Engagement: Stayed updated on trends in influencer marketing, fashion, and accessories, contributing fresh ideas and innovative partnerships to Nordgreen’s marketing approach.

• Content Approval: Ensured all content aligned with client goals, brand voice, and industry standards.
• Strategic Content: Created tailored content strategies to enhance brand visibility and engagement.
• Community Engagement: Engaged with followers, clients, and readers, fostering brand loyalty.
• Reputation Management: Monitored brand mentions, responded to comments, and addressed inquiries professionally.
• Performance Reporting: Tracked KPIs and provided reports to optimize content effectiveness.
• Cross-Functional Collaboration: Worked with design and production to unify communication across channels.
• Trend Monitoring: Stayed updated on social media trends to ensure relevance.

• Social Media Strategy Development: Created and executed comprehensive social media strategies aligned with client branding and objectives, using industry research to inform data-driven decisions.
• Content Creation and Approval: Curated and designed engaging content across platforms, collaborating with designers and writers to ensure consistency and brand adherence, while reviewing all posts for quality and optimization.
• Community Engagement: Actively engaged with followers, managing relationships and addressing inquiries to enhance brand loyalty. Built partnerships with influencers and industry experts to strengthen social presence.
• Performance Tracking and Reporting: Monitored key metrics such as engagement and follower growth using tools like Google Analytics and Hootsuite. Analyzed paid advertising campaigns for ROI, adjusting strategies to maximize effectiveness.
• Cross-Department Collaboration: Worked closely with various teams to ensure cohesive campaigns and stayed updated on social media trends.

• Traveled to meet and interview potential clients
• Built and maintained a professional portfolio
• Worked alongside creative teams create campaigns and catalogues
• Posed for print and online ads, including Vogue Japan, WWD, Elle Japan
• Featured in worldwide TV commercials