Carmen Bratila

Managing a complete portfolio for Food Service channel
Top brands : Bridor, Valrhona, Boiron, Eurovo, Meggle

• Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
• Mentored junior team members, providing guidance and support to faster professional growth and skill development within themarketing department.
• Involvement in planning, organization and coordination of events for Food Service professionals in Romania and abroad (over 100 participants per event).
• Developed company's own brand Voila Professionnel which includes: brand strategy, packaging designs, planing and coordinating marketing campaigns

Managing dairy category (creams & alternatives, butter, cheese)

Top brands: Elle & Vire Professionnel, Meggle, Zanetti

• Developed or adapted marketing strategies for assigned brands;
• Created and managed budgets to maximize brand reach and engagement.
• Plan and coordinate marketing campaigns on multiple communication channels, including online and social media;
• Establish KPIs, cost and price parameters for assigned brands;
• Coordinate strategy for brands social media accounts.
• Monitor market trends and competition activity.
• Involvement in planing, organization and coordination of events for Food Service professionals in Romania and abroad (over 100 participants).
• Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth

• Diagnosed and document customer complaints by utilizing provided tools and asking diagnostic questions.
• Handled inbound contacts and provided customer service according to departmental policies and procedures.
• Monitored marketing content for quality, accuracy and impact.

• Development and implementation of marketing communication campaigns on all media channels (TV, outdoor, online, in store etc.)
• Analysis and evaluation of media campaigns results
• New product development process (incl. competitive analysis, brand naming, visual identity, packaging, pricing etc.)
• Orchestrated launch for 13 new products to expand market share in past year
• Day-to-day collaboration with advertising agencies, media and online agencies for marketing communication campaigns
• Collaboration with production houses for TV, online and radio commercials
• Involvement in organization and coordination of events, industry's events (4th of July US Celebration 2019, other partnerships)
• Development of research projects with agencies for launching of new products, consumers usages & attitudes and communication campaigns testing
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation

Reporting to: Marketing and Communications Director

• New products development process (including competitive analysis, brand naming, visual identity, packaging, pricing etc.)
• Products/brands presentations
• Day-to-day collaboration with advertising agencies, media and online agencies for marketing communication campaigns
• Involvement in organization and coordination of events, industry's events (4th of July US Celebration 2017, other partnerships)
• Provided research and development on bread products to showcase benefits and retain customers
• Oversaw preparation of marketing copy, images, videos, emails and other collateral

• Recommended products to customers and suggested other options if preferred product was unavailable
• Compiled customer feedback and recommended service delivery improvements to management
• Educated customers how to use company systems, complete forms and obtain desired services
• Enhanced productivity by staying on top of call scripts and maintaining control over direction of conversations
• Trained 5 new hires to process returns, exchanges and telephone orders, boosting customer satisfaction

• Provided primary customer support to internal and external customers