Carmen Dobre

Develop and implement comprehensive commercial plan to increase brand awareness and drive sales

Conduct market research to identify new opportunities, stay ahead of industry trends, improve brand awareness and rejuvenate brand image

Manage and lead a team of both commercial and marketing professionals, providing guidance and support to ensure success.

Collaborate with cross functional teams, including sales, purchasing, e-comm team, customer service to ensure alignment and consistency in messaging and branding.

Oversee the adaptation of marketing materials, including omnichannel campaign, OOH, Media, social media content, pos execution.

Negotiate best price offer with agencies, both for materials production and content creation.

Coordinate press release, content and management for Social Media accounts

Plan and execute events to promote the brand and generate content and engagement from both Influencers/media contacts and customers

Analyzed consumer behaviors and market trends, adjusting commercial and advertising plans based on current knowledge

Boosted advertising exposure by negotiating rates with shopping malls, media partners and magazines.

Develop and implement the promotion price strategy for B&M. Increased promotional effectiveness by evaluating the performance of each campaign. Coordinate and evaluate each campaign in term of profitability, cash margin, so volume and implement corrections when needed.

Negotiate with more than 150 suppliers the re-fund for all price promotions and the investment in marketing activities to achieve and go beyond the income targets.

Create Marketing packages for both channels and define price list to achieve better results and increase marketing income

Develop strong partnership with the suppliers to implement special projects as: big events like: House of Makeup, Masterclasses, Pre launches, exclusive campaigns or offers – projects that help the company to differentiate from competition.

Mentored local personnel on best practices and protocols to maximize productivity.

Coordinated with design and media agencies to develop high-quality materials

Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through. See special project: Ro Brands, celebrate and promote local founders

Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.

Create order plan for all suppliers to create the balance between order demand and stores needs.

Making forecast and orders for projects from Marketing area: orders for in store animations, price cut promotions, special orders for KCP, set minimum stock to avoid OOS situation for both channels, orders for special projects.

Coordinate and find solutions to improve OOS, improve DIO and create an easier workflow for balancing the stock between the stores.

A special focus to create/improve workflow in all Marketing and Commercial areas. Generate automatically processes to increase productivity inside the team.

Coordinate the process for automatically orders for both channels.

Negotiate with suppliers stock returns for products with short shelf life, slow movers articles, discontinued articles

Coordinate the implementation of counterparts elements negotiate by Purchasing International team.

Achieved sales growth by identifying new business opportunities: B2B collaboration with Glovo, Bringo, Benefit, Mastercard.

Plan and coordinate CSR activities, create collaboration with different ONG

Led training sessions for sales representatives, enhancing their understanding of product offerings and value propositions.

Developed strong relationships with suppliers, fostering collaboration and mutual growth.

Evaluated supplier proposals objectively, selecting partners based on cash margin, payment terms, brand distribution and brand strength

Launching SAF ordering process in Romania and support all stores working in the right direction with the new system.

Collaborate with cross functional teams and implement CDC in Romania

Reviewed proposals, qualified vendors, and recommended optimal suppliers.

Forecasted purchasing trends and improved merchandising strategies. Generate minimum stock for bestseller articles to avoid OOS

Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.

Spearheaded efforts to ensure compliance with regulatory requirements and internal policies within the commercial department.

Evaluate the stock in terms of shelf life and negotiate with suppliers stock returns or price reduction

Enhanced supplier performance through regular evaluations and performance improvement plans.

Played an instrumental role in major project launches by managing all aspects of procurement from planning to execution.

Negotiated favorable contracts with suppliers, securing optimal terms and pricing structures.

Leveraged data-driven insights to make informed purchasing decisions that positively impacted the bottom line.

Maintained up-to-date knowledge of industry trends, providing valuable insights to inform purchasing decisions.

Collaborated with cross-functional teams to identify opportunities to improve OOS, DIO and stock coverage

Managed vendor purchase order dispatch, delivery, and invoicing to set contractual guidelines and maintain budgetary regulations.

Developed and improved account relationships.

Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.

Coordinated with suppliers to resolve any shipping delays or discrepancies while minimizing impact on operations.

Developed and improved account relationships.

Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.

Oversaw purchasing process from initiating requests to finalizing contracts to deliver smooth transaction.

Maintained a comprehensive database of supplier information, including contact details, capabilities, pricing structures, and lead times.

Improved supplier relationships by negotiating favorable contract terms and consistently meeting deadlines.

Managed vendor performance evaluations to ensure consistent quality standards and timely deliveries.

Maintained detailed records of all purchases, enabling effective tracking of expenses and supplier performance.

Participated in regular audits of inventory levels to identify discrepancies or areas requiring improvement.

Managed inventory control, cash control, and store opening and closing procedures.

Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.

Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.

Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.

Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.

Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.

Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.

Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.

Assisted with hiring, training and mentoring new staff members.

Completed point of sale opening and closing procedures.

Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.

Maximized sales by creating innovative visual merchandising displays and store layouts.

Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.

Established open and professional relationships with team members to achieve quick resolutions for various issues.

Collaborated with other department leaders to establish shared goals and ensure alignment across teams.

Mentored junior staff members, helping them develop their leadership potential and advance in their careers.