Cezar Bârsan
Bacău
Summary
Adept Senior Graphic & Motion Designer with a proven track record at Creative Mind & Design LTD, enhancing user engagement through innovative visual strategies. Skilled in Adobe Creative Suite and Spline, with exceptional organizational abilities, I've spearheaded campaigns that align with market trends, significantly boosting design efficiency and creativity.
Overview
10
10
years of professional experience
Work History
Product Development Designer
Freelance
Remote
02.2024 - Current
- Specialized in end-to-end product development for eCommerce, covering research, concept design, and final deliverables.
- Worked closely with clients to create and refine product designs, packaging, and label graphics that align with brand identity.
- Developed social media assets, ad visuals, and brand identity elements to enhance product visibility and brand recognition across digital platforms.
- Conducted thorough market research to understand trends, competitor positioning, and customer preferences, informing design and branding decisions.
- Successfully managed timelines and delivered high-quality assets in tight collaboration with clients, ensuring consistency and brand alignment.
Senior Graphic & Motion Designer
Creative Mind & Design LTD
Remote
07.2023 - 02.2024
- Created eye-catching visuals for web and print, significantly increasing user engagement.
- Utilized Spline for 3D graphics, enhancing visual appeal of marketing materials.
- Implemented LottieFiles for creating lightweight, scalable animations for web and mobile platforms
- Leveraged After Effects for advanced motion graphics, improving video content engagement.
- Conceptualized and executed innovative marketing campaigns, ensuring alignment with brand identity and market trends
- Managed the redesign and quality assurance of product catalogs, boosting customer engagement
- Developed and implemented new graphic strategies incorporating AI technologies, improving design efficiency and creativity
- Collaborated with cross-functional teams, providing design expertise and guidance for cohesive marketing materials
- Continuously monitored design trends and industry developments to keep the company's visuals fresh and competitive
Graphic & Motion Designer
eduKiwi School
Remote
02.2022 - 04.2023
- Led the design and animation for eduKiwi's platform launch, creating cohesive visual assets under tight deadlines.
- Produced educational and promotional videos with a strong focus on engaging graphics and clear messaging.
- Refined and repurposed assets for visual consistency in diverse formats.
- Collaborated closely with educators and stakeholders to align visual content with educational objectives and user experience needs.
- Streamlined asset management and quality control processes, ensuring on-brand visuals for all digital channels.
- Developed motion graphics content based on client specifications.
Graphic & Motion Designer
ID-ENTITY
Iasi
03.2019 - 06.2022
- Collaborated with the creative team to conceptualize and execute dynamic visual designs for clients across various industries
- Produced engaging motion graphics, animations, and video content for use in digital marketing campaigns and social media platforms
- Designed visually striking graphics for web and print materials, including posters, brochures, and advertisements, maintaining brand consistency
- Translated complex ideas into visually appealing and understandable infographics for client presentations
- Successfully managed multiple projects simultaneously, meeting deadlines and ensuring high-quality deliverables
- Utilized Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) to create and edit graphics and motion content
- Participated in client meetings to gather project requirements and provide design recommendations
- Collaborated closely with clients to understand their vision and incorporate feedback, resulting in highly tailored and effective designs
- Conducted market research to stay updated with design trends and industry best practices, implementing innovative design solutions
Freelance Junior Graphic Designer
Freelance
03.2015 - 06.2019
- Assisting senior designers with a range of design projects
- Contributing to the development of creative concepts and ideas
- Gaining hands-on experience with various design software and tools
Freelance Junior Motion Designer
01.2017 - 01.2019
- Collaborating with clients to conceptualize and execute creative projects
- Developing motion graphics and animations for a variety of media platforms
- Creating visually compelling designs that effectively communicated clients' brand messages
Education
Electrical Engineering and Applied Computer Science
"Gheorghe Asachi" Technical University
Iasi01.2019
Skills
- Strong organizational and time-management skills, developed through managing multiple, deadline-driven projects
- Expertise in the full project life cycle, from concept through to execution, and final delivery
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign)
- Animation: Spline (3D graphics), LottieFiles
- Microsoft Office Suite, Google Analytics, SEO basics
Languages
Romanian
First Language
English
Upper Intermediate (B2)
B2
Italian
Proficient (C2)
C2
References
References available upon request.
Timeline
Product Development Designer
Freelance
02.2024 - Current
Senior Graphic & Motion Designer
Creative Mind & Design LTD
07.2023 - 02.2024
Graphic & Motion Designer
eduKiwi School
02.2022 - 04.2023
Graphic & Motion Designer
ID-ENTITY
03.2019 - 06.2022
Freelance Junior Motion Designer
01.2017 - 01.2019
Freelance Junior Graphic Designer
Freelance
03.2015 - 06.2019
Electrical Engineering and Applied Computer Science
"Gheorghe Asachi" Technical University
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