Cezarina Zorilă
Bucharest,Romania
Summary
- Cognitive Science Psychologist, member of Association of Romanian Counsellors and Association of Romanian Psychologists, Master in Clinical Psychology - Psychology of Trauma
- Having more than 15 years working experience in multicultural and cross-functional roles Communication, Field Marketing and Applied Organizational Psychology: career counselings, 360 talent advisor expert, HR processes design and implementation for candidates attraction | employer branding, selection, retention, science-based psychological assessment expertise, learning and development.
- Global FMCG people activities coordination in Retail, Entertainment, Global Travel Retail (Airports) areas, managing up to 80 people globally and 160 locally.
Overview
13
13
years of professional experience
Work history
Co-Founder, Learning & Development, Psychologist
Career & Life Creators
05.2021 - 12.2024
- Managing myself in my life areas was a first step I took before this company was born. I applied on myself everything I want to share into 1-1 sessions and through corporate business consultancy, currently having a cross-functional role.
- Career and personal counselings, coaching into 1-1 or groups sessions; career transition and transformation support both for companies and candidates
- Training programs architecture and implementation for corporate and university fields
- Science based psychological assessment on need: for candidates selection, for building strategic teams aligned with the individuals personalities and business objectives
- Speaker, Trainer, and Career & Personal Development Counselor
Regional Lead BAT GTR - Europe & Latin America
Adecco
07.2018 - 12.2024
- 360 Talent advisor and regional lead for a team of 15 field-marketing experts that is growing, working across key airports around Europe & Latin America for British American Tobacco International
- Multiple internal and external stakeholders management and collaboration with the focus to deliver excellent results for the business performance (Activation teams, Trade, Finance, local branches from about 7 countries globally)
- Employee life time cycle manager focused on corporate psychology principles from attraction, selection, learning architecture plans and business development through people skills, till exit interview
- Culture change management implementing and designing new processes for 2 business transitions plans and working close with leadership teams, digitalization systems and new models of doing business
- Team coaching for qualitative and quantitative targets achievements
- Budget management of 120 K USD/month
Worldwide Event Manager
IBM - Global Marketing Centre Bucharest
04.2018 - 07.2018
- Part of the GBS WW squad, main responsibilities were around customer events management aligned to WW GBS Alliances Strategy
- In charge of end-to-end Cloud Application Innovation (CAI) events from design, planning, execution, lead management and learning
- Define, plan & execute tactics in accordance with the given budget to achieve defined targets
- Interact with multiple internal and external teams: manage agency relationships, prepare briefs for agencies, and make sure services delivery is in line with expectations
Enterprise & Commercial Communications Professional - Europe
IBM - Global Marketing Centre Bucharest
03.2017 - 07.2018
- Working close with the top-management team (Europe Sales Vice President, Operational Leader, New Business & Transformation Leader, Business Development, and CFO) to align the business and communications strategies to engage sellers and reach the targets
- Act as Subject Expert Matter to grow the leaders
- Counselling member for Diversity & Inclusion team - Employer branding by trainings & local events creation
- Internal corporate communication leader & coach
Regional Marketing Expert for Europe Area
IBM - Global Marketing Centre Bucharest
09.2015 - 03.2017
- Project Management and communication for the end to end B2B campaign planning and management execution, results analysis
- Assists the regional & local teams with planning requirements; provide recommendation by leveraging global assets or best practices
- Providing campaign learnings and recommendations for better enablement and execution
- Agency relationships management
Regional Project Manager BAT Global Travel Retail
Geometry Global Romania
02.2013 - 08.2015
- Management of consumer engagement airport activities across Europe, Africa & Middle East and Latin America for British American Tobacco
- Strategy development for the field force team from retention plans, reward programs by setting special KPIs and following up on their implementation/adaptation for each location
- Applied corporate psychology processes: design of the procedures and way of working for consumer engagement staff from selection, retention and ongoing development, till exit interviews
- Multi-functional role with field marketing responsibilities integrated, related to: consumer needs analysis, market trends, development of marketing initiatives (market, consumer and product research, concept, communication, exclusive promotional activities), drive innovation projects based on consumer insights, brand and consumer engagement toolkits, new product launches and brand guidelines
- Budget management of 2 millions USD/year
- Direct team management of 4 Managers and around 80 indirect field force representatives;
- Culture change management implementing and designing new processes for 2 business transitions plans: transition of 2 regions under the channel and processes alignment to the business needs
Field Marketing Manager
Ogilvy Group Romania SRL
10.2011 - 02.2013
- Management of the creative projects from concept to execution by translating the marketing objectives in creative strategies; B2B events
- Management of the overall operations and performance of the field force: recruitment, planning, training, annual evaluations, promotions, special events etc
- Leading and training other members of the Trade account team - BAT Romania Trade Marketing Representatives
- Budget supervision: handling budgets, cost estimates, budget control and reconciliation
- New Business activities
- Main accounts: British American Tobacco Romania - brands: Dunhill, Vogue, Kent, Pall Mall, Viceroy, Diageo - PPD, Adrem Invest, Tuborg, Pfizer Romania, LG, Monster Energy
Education
Clinical Psychology, Psychology of Trauma
University of Bucharest
Romania 10.2024 -
Bachelor's Degree in Psychology - Psychology, Cognitive Science
University of Bucharest
Romania 07.2021 - 07.2024
Master's Degree - Learning, innovation and coaching in education
Bucharest University
01.2017 - 01.2019
Bachelor's Degree - Marketing and Communication
Romanian-American University
01.2004 - 01.2008
Certificate of Higher Education - Global Career Development Facilitator (GCDF)
NBCC
Bucharest 07.2019 - 06.2026
Skills
Corporate Psychology| Solution oriented person | Project Management | Psychological Assessment| Soft skills architecture design and training implementation | Coaching | Mentoring | Communication | Employer Branding | Leadership Development| Change Management| LMS platform management| Public Speaking Skills| Budget Management | Human Resources | Reward program development | Talent Management | Cross-Functional Team Management | English | Spanish
References
References available upon request.
Timeline
Clinical Psychology, Psychology of Trauma
University of Bucharest
10.2024 -
Bachelor's Degree in Psychology - Psychology, Cognitive Science
University of Bucharest
07.2021 - 07.2024
Co-Founder, Learning & Development, Psychologist
Career & Life Creators
05.2021 - 12.2024
Certificate of Higher Education - Global Career Development Facilitator (GCDF)
NBCC
07.2019 - 06.2026
Regional Lead BAT GTR - Europe & Latin America
Adecco
07.2018 - 12.2024
Worldwide Event Manager
IBM - Global Marketing Centre Bucharest
04.2018 - 07.2018
Enterprise & Commercial Communications Professional - Europe
IBM - Global Marketing Centre Bucharest
03.2017 - 07.2018
Master's Degree - Learning, innovation and coaching in education
Bucharest University
01.2017 - 01.2019
Regional Marketing Expert for Europe Area
IBM - Global Marketing Centre Bucharest
09.2015 - 03.2017
Regional Project Manager BAT Global Travel Retail
Geometry Global Romania
02.2013 - 08.2015
Field Marketing Manager
Ogilvy Group Romania SRL
10.2011 - 02.2013
Bachelor's Degree - Marketing and Communication
Romanian-American University
01.2004 - 01.2008
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