Active Campaign, Aweber, Mailchimp, Wordpress, Elementor, Microsoft Clipchamp, Canva, Microsoft Word, Excel, MS Teams, Power Point, Zoom, Google Meeting
Ciprian Ioan Scutariu
CopyWriter and Content Marketer
Summary
After 20-year history of huge performance in different work, offline and online environments, I became a Versatile Content and a Creative Copy Writer, proficient in researching, writing and editing diverse content, offering my background in preparing well-structured drafts, editing posts for diverse topics and for different media. Logical and methodical with creative eye for details and diligence in producing exceptional work. Well-versed in building interest in readers, marketing books and critically approaching problems.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. With eye for detail and passion for crafting stories. Skilled in utilizing new techniques and keeping up with latest trends in writing.
Overview
23
23
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
Copy and Content Writer Manager
Pro Impulse Training Ltd
Piatra Neamt
11.2019 - Current
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Developed content for press releases and newsletters to promote products and services.
- Conducted interviews with subject matter experts to generate topics.
- Formatted content to adhere to industry-specific style guides.
- Repurposed and optimized existing content for use in different mediums.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Utilized feedback from clients and colleagues to improve content quality.
Product Marketing Manager
Sideco Ltd
Piatra Neamt
03.2010 - 10.2019
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Assessed new product specifications to meet client needs.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Managed product development lifecycle from conception to release.
- Developed strategy and managed market communications that drove product demand.
- Oversaw product development, marketing and launches.
- Reversed product selling price decline through innovative approach and best practices training for field sales.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
- Successfully generated over 300 industry write-ups and contributed articles to position product and brand as market leader.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Penetrated new segments through use of strategic marketing initiatives.
- Served as focal point for all customer input and market intelligence for product improvements.
- Developed creative sales tools by communicating product value proposition to enable team.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Conceptualized and designed abstract ideas, built plans and delivered details to CMO.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
- Drove marketing initiatives to increase product visibility and market performance.
- Developed database of team members of weekly product update newsletter emails.
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
- Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
Copy and Content Manager
Top Consulting Ltd and Standard Cons Ltd
Piatra Neamt
03.2003 - 09.2010
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Developed strategies to optimize website content for search engine visibility.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Edited and proofread content for accuracy and readability.
- Approved, reviewed and edited content flowing to website.
- Managed content distribution to online channels and social media platforms.
- Edited and sourced images and videos using Camera and Youtube and Vimeo
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Directed content of website by gathering information and integrating data from other departments.
- Configured and purchased domains for websites.
- Developed performance metrics to benchmark websites.
- Trained support staff in site implementation, updating and maintenance procedures.
Sales Consutant
Procar Srl
Piatra Neamt
11.2000 - 02.2003
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Created detailed sales presentations to communicate product features and market data.
- Cold called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory.
- Checked client organization and agreements with company priorities through automating content management systems.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
- Oversaw daily outbound calls to identify services that address primary needs.
- Followed up with existing customers to provide additional support and address concerns.
- Responded to telephone and in-person requests for information.
Education
Bachelor of Science - Physics Teacher Education
Alexandru Ioan Cuza University
Iassy 10.1993 - 07.1997
Specialist in Quality Management - Quality Management
TUV Rheiland
Vienna, Austria 02.2005 - 11.2005
Master - Comunication
European Association of Neuro Linguistic Programmi
Munich , Germany 09.2014 - 03.2017
Graduated in Psychology of Communication - Psychology
Petre Andrei University
Iassy 10.2020 - 07.2023
Skills
News writing
undefinedSoftware
Interests
Contribution, continuous professional and personal development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The opposite of a true statement is a false statement, but the opposite of a profound truth may well be another profound truth.
Niels Bohr
Timeline
Graduated in Psychology of Communication - Psychology
Petre Andrei University
10.2020 - 07.2023
Copy and Content Writer Manager
Pro Impulse Training Ltd
11.2019 - Current
Master - Comunication
European Association of Neuro Linguistic Programmi
09.2014 - 03.2017
Product Marketing Manager
Sideco Ltd
03.2010 - 10.2019
Specialist in Quality Management - Quality Management
TUV Rheiland
02.2005 - 11.2005
Copy and Content Manager
Top Consulting Ltd and Standard Cons Ltd
03.2003 - 09.2010
Sales Consutant
Procar Srl
11.2000 - 02.2003
Bachelor of Science - Physics Teacher Education
Alexandru Ioan Cuza University
10.1993 - 07.1997
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