Claudia Badea

Strategic planning & execution: Created the E-commerce and Cross-channel Business Unit Established Digital Commerce strategic partnerships (eg, Glovo, FoodPanda, Tazz) Expansion of the store network with the Cora Urban format Founded Cora Drive – first home delivery and drive-to-pick-up service of the group in Romania Developed the clothing departments for the group at a country level Recruited and offered career counseling and mentorship to managers countrywide Implemented the Queue Busting program Directed marketing improvements campaigns focusing on customer behavioral profiles Created/optimized store design plans and hired managers for territory branches

Team Leadership & Development: With extensive experience leading and developing teams of over 600 employees, including 20 direct reports, I have played a pivotal role as an SAP trainer I have provided comprehensive training for newly opened stores and mentored emerging leaders to ensure their growth and readiness for leadership roles My commitment to team development and empowerment has consistently fostered a culture of continuous improvement and excellence

Operational excellence: Demonstrating a commitment to operational excellence, I have managed a turnover of 500 million euros per year for the Lujerului store and 35 million euros per year for the Cluj store I have successfully executed complex remodeling projects for both locations, introducing new concepts such as textiles, drugstore, and cafeteria sections Additionally, I implemented versatility within teams to facilitate the successful execution of the e-commerce project, specifically focusing on express delivery services

Merger & Acquisition: As a member of the Comex team, I have collaborated with Carrefour teams to integrate e-commerce, proximity stores, and B2B operations This involved merging the systems of the two companies and mapping processes to ensure business continuity aligned with Carrefour strategy Additionally, I have ensured the retention of key personnel to facilitate the transfer of critical know-how

Crisis Management & Compliance: Proven record of crisis management and dealing with controlling authorities Start-up operations: Successfully developed new business models and formats (hypermarket, proximity, e-commerce, B2B) Strategic marketing & partnerships: Developed new strategic partnerships and integration in quick commerce and marketplace platforms

Customer-Centric Approach: I have managed an average of 8,000 customers per day, achieving a Net Promoter Score (NPS) of 75% This was accomplished through quarterly focus groups and weekly feedback meetings (morning coffee sessions) In the e-commerce sector, I successfully increased the number of unique customers by 20% post-pandemic