Spending time with my family, running &cardio workouts, enjoying desserts
CONSTANTIN - NEGRESCU DANIELA
Associate Marketing Manager
Popesti-Leordeni
Summary
Marketer with a background in IKA management and CCSD that understands the importance of having strong plans to develop the category while delivering profitable business for organization. Appreciate the benefits of working under a clear global strategy, that tailored to the local context and with the specific consumer in mind, allows maximizing the potential of strong brands and quality innovation. Working with CPW guidelines, toolkits and clear deliverables, allows efficient planning of engaging campaigns and memorable brand communication. Consider highly important to get the team engaged with plans and empower them in front of customers and partners for best results. Like to have facts and “educated” estimations behind launches and campaigns planning that allows performance tracking and plans adjustment.
Overview
19
19
years of professional experience
Work History
Mother
Maternity Leave
07.2020 - 08.2024
- Mother of 3y6m old boy and 1y6m girl, currently finishing maternity leave periods (middle of August 2024 - consider returning earlier if need it).
Associate Marketing Manager Breakfast Cereals
Nestlé Romania SRL
10.2017 - 06.2020
- Developed local marketing & media strategy and execute global plans across the whole Nestlé Breakfast Cereals & Cereal Bars to ensure that volume/value, market share and profit targets are achieved
- Participated on regular basis to business reviews
- Built strong and efficient media plans to ensure high reach and frequency for portfolio (WG umbrella) and 5 brands (NESQUIK, LION, CINI MINIS, HONEY CHEERIOS, FITNESS) - over 50 weeks on air/year
- Coordinated 5 NCP /year – adaptation of global concept& implementation in line with local procedures and objectives
- Managed partnerships with communication agencies (media, creative, PR, Digital)
- Adapted communication materials for media communication over 20 pieces /year (brand and promo)
- Performed on regular basis market and segment analysis to evaluate results and identify opportunities
- Worked on growing consumer understanding by coordinating a Breakfast Cereals U&A 2017 for Romania with the support of the CE headquarter
- Further in 2019, continued working on deepening consumer empathy with series of breakfasts in category consumers’ homes.
- Most relevant launches: CHEERIOS OATS (2 SKUS), LION WILDCRUSH, NESQUIK COCOACRUSH, CINI MINIS CRAZYCRUSH
- One Junior Brand Manager reporting to me until December2019 when promoted as AMM
Brand Manager & Senior Brand Manager ( April 2017)
Nestlé Romania SRL
10.2014 - 09.2017
- Developed & implemented category & brand marketing strategy and execution plans in line with business objectives (market share, brand equity, consumer engagement, profit) for LION & KITKAT, NESTLÉ DESSERT (since August 2016), AFTER EIGHT & SMARTIES (since February 2017)
- Implement marketing communication strategy for each Brand
- Implement consumer communication projects (media advertising, packaging, PR & sponsorship)
- Manage partnerships with communication agencies (media, creative, PR, Digital)
- Developed all communication material for projects
- Conduct pre- and post- evaluation of all results applied to promotions and future development plans
- Managed the innovation & renovation process for the category
- Marketing budget planning & management
- Relevant projects: Lion National Campaigns 2016/2017; KitKat QR Breaks 2016; After Eight Mega Image Campaign 2017; Nestle Dessert Food Bloggers 2017; Nestle Dessert Facebook Geo-targeting process; member of DAT 2 2016 I/R projects: Replacing Lion King size with Lion 2Pack 2015, multipack in flow pack project 2015; KitKat relaunch Extra Milk & Cocoa, Smarties Xmas 2017 range, After eight Limited Edition
Key Account Manager Breakfast Cereals
Nestlé Romania SRL
12.2011 - 09.2014
- Strategy planning of category for international customers
- Customer management in line with sales & profitability objectives
- TTS management for IKA
- Special projects & Promotional planning for IKA in order to achieve business objectives
- Involvement in annual agreement negotiation
Trade Marketing Specialist - Breakfast Cereals
Nestlé Romania SRL
12.2009 - 01.2011
- Organization and implementation of In store activation IKA & TT
- Promotional TTS & PFME management
- Customer reviews & CATMAN
- ICP coordination for breakfast cereals
- POPM development
Sales & Marketing Assistant - Breakfast Cereals
Nestlé Romania SRL
02.2008 - 11.2009
- Marketing & media plans roll-out, PFME management (March 2009 – October 2009 in charge with marketing tasks for RTE KIDS Category)
- Sales meeting organization
- Sales & Marketing reporting, SAP transactions, Nielsen reporting
- MAH application for sales force palmtops
Executive Assistant
Nestlé Romania SRL
10.2005 - 01.2008
- Managing agenda of General Manager
- Nestlé contract registration & archiving
- Meeting, traveling & events organization
Education
2003, Bachelor Degree - Faculty of International Business And Economics
Bucharest University of Economic Studies
Bucharest2003
2008, Master - Online Marketing
Academy of Economic Studies
Bucharest 04.2001 -
2017, Nestlé “Advanced Marketing & Sales” -
Rive-Reine International Training Center
Rive Reine 04.2001 -
2011, Nestlé “Introduction To Marketing & Sales “ -
Rive-Reine International Training Center
Amsterdam 04.2001 -
2010, Project Manager Certified- Ministry of Labor - Project Management
Extreme Training
Bucharest 04.2001 -
2009, Certificate of Completion - Marketing And Communication
IAA School of Marketing And Communication
Bucharest 04.2001 -
Skills
Leadership Skills
Marital Status
Married
Personal Information
Date of Birth: 04/25/1981
Interests
Timeline
Mother
Maternity Leave
07.2020 - 08.2024
Associate Marketing Manager Breakfast Cereals
Nestlé Romania SRL
10.2017 - 06.2020
Brand Manager & Senior Brand Manager ( April 2017)
Nestlé Romania SRL
10.2014 - 09.2017
Key Account Manager Breakfast Cereals
Nestlé Romania SRL
12.2011 - 09.2014
Trade Marketing Specialist - Breakfast Cereals
Nestlé Romania SRL
12.2009 - 01.2011
Sales & Marketing Assistant - Breakfast Cereals
Nestlé Romania SRL
02.2008 - 11.2009
Executive Assistant
Nestlé Romania SRL
10.2005 - 01.2008
2008, Master - Online Marketing
Academy of Economic Studies
04.2001 -
2017, Nestlé “Advanced Marketing & Sales” -
Rive-Reine International Training Center
04.2001 -
2011, Nestlé “Introduction To Marketing & Sales “ -
Rive-Reine International Training Center
04.2001 -
2010, Project Manager Certified- Ministry of Labor - Project Management
Extreme Training
04.2001 -
2009, Certificate of Completion - Marketing And Communication
IAA School of Marketing And Communication
04.2001 -
2003, Bachelor Degree - Faculty of International Business And Economics
Bucharest University of Economic Studies
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