Corina Dragne
Bucharest
Summary
Accomplished professional with expertise in strategic product management, team leadership, and sales forecasting. Demonstrated success in developing vehicle model line-ups and managing cross-functional marketing teams. Skilled in budget planning, negotiation, and vehicle launch management, with a proven track record of creating effective marketing campaigns and ensuring regulatory compliance. Fluent in English and French, with advanced presentation skills for delivering strategic proposals to international partners.
Overview
22
22
years of professional experience
Work history
Senior Marketing Manager
RENAULT COMMERCIAL RO SRL
Bucharest
11.2020 - Current
- Coordinating the marketing team (including a Product Manager and a MarCom & Digital Specialist) to achieve annual objectives
- Developing and managing the range of models and versions sold in Romania
- Managing production launches (defining orders and adjusting based on manufacturer feedback) – handled exclusively by RCR (network has no access to production systems)
- Stock management and proposing commercial actions to support sales and stock value objectives
- Contributing to sales/stock/production and TIV/MS forecasts
- Involvement in budget presentations and negotiations with Nissan Europe
- Participation in events organized by Nissan Europe
- Contributing to the development of a new Nissan vehicle configurator
- Contributing to the construction of commercial campaigns and profitability calculations
- Contributing to the development of annual budgets in collaboration with other departments (mainly Controlling)
- Contributing to the development and implementation of the e-Commerce platform and linking with local Distribution & Invoicing system for importing vehicle specifications
- Interpreting various reports and statistics (results, market data, etc.)
Senior Product Manager
RENAULT COMMERCIAL RO SRL
Bucharest
07.2011 - 10.2020
- Developing and managing the range of models and versions sold in Romania
- Managing production launches (defining orders and adjusting based on manufacturer feedback)
- Contributing to sales/stock/production forecasts
- Building advertising briefs with the Campaign Responsible
- Participating in meetings with agencies
- Involvement in budget presentations and negotiations with Nissan Europe
- Participation in events organized by Nissan Europe
- Contributing to the development of a new Nissan vehicle configurator
- Proposing promotions and calculating profitability
- Contributing to the preparation of annual budgets
- Nissan Homologations – managing type approvals and maintaining the relationship with the homologation consultant
- Contributing to the development of the local Discount Workflow Platform
Product Manager Nissan
Renault Nissan Romania
05.2006 - 06.2011
- Developing and managing the range of models and versions sold in Romania
- Managing production launches (defining orders and adjusting based on manufacturer feedback)
- Contributing to sales/stock/production forecasts
- Building advertising briefs with the Campaign Responsible
- Proposing promotions and calculating profitability
- Contributing to the construction and development of the local Distribution & Invoicing system, defining the formulas behind in collaboration with IS, Nissan's commercial offer, and introducing uploads for the most operations concerning Nissan vehicles management
- Contributing to the preparation of annual budgets
- Nissan Homologations – managing type approvals and maintaining the relationship with the homologation consultant
Nissan Marketing Specialist
Renault Nissan Romania
Bucharest
01.2003 - 05.2006
- Developing and managing the range of models and versions sold in Romania
- Managing production launches (defining orders and adjusting based on manufacturer feedback)
- Contributing to sales/stock/production forecasts
- Building advertising briefs with the Campaign Responsible
- Proposing promotions and calculating profitability
- Contributing to the development of Renault Nissan’s stock and invoicing management application
- Integrating Nissan configurations into Renault’s central IS (Sedre) and serving as the key contact with Renault central teams
- Contributing to the preparation of annual budgets
- Nissan Homologations – managing type approvals and maintaining the relationship with the homologation consultant
Education
Mechanics and Mechanical Engineering
University Politehnica of Bucharest
Bucharest /1992 - /1998
Skills
- Strategic Product Management – Development and management of vehicle model line-ups and trim levels tailored to market needs
- Team Leadership – Coordinated cross-functional marketing teams, including MarCom, digital, and product roles
- Sales & Production Forecasting – Created accurate projections for sales, inventory, and production planning
- Budget Planning & Negotiation – Contributed to the creation and defense of annual budgets, including direct negotiation with Nissan Europe
- Vehicle Launch Management – Oversaw production launches, order definition, and coordination with manufacturing systems
- Marketing Campaign Development – Built advertising briefs and collaborated with agencies on marketing strategy and execution
- Profitability Analysis – Designed commercial offers and evaluated promotional campaign profitability
- e-Commerce Platform Integration – Participated in the development of Nissan’s online configurator and eCommerce system integration
- Regulatory Compliance – Managed type approval and homologation processes for Nissan vehicles in Romania
- Advanced Presentation Skills – Delivered reports and strategic proposals to both internal stakeholders and international partners
- Languages – English (Fluent), French (Fluent)
Timeline
Senior Marketing Manager
RENAULT COMMERCIAL RO SRL
11.2020 - Current
Senior Product Manager
RENAULT COMMERCIAL RO SRL
07.2011 - 10.2020
Product Manager Nissan
Renault Nissan Romania
05.2006 - 06.2011
Nissan Marketing Specialist
Renault Nissan Romania
01.2003 - 05.2006
Mechanics and Mechanical Engineering
University Politehnica of Bucharest
/1992 - /1998
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