Cristina Cotutiu

● Own and develop internal employer branding projects aimed at increasing employee engagement and brand advocacy.

● Manage and evolve the Referral Program, driving participation and optimizing processes.

● Coordinate initiatives to encourage and manage Glassdoor and other review platform activity, promoting authentic employee feedback.

● Lead and promote the internal program to gather and implement employee-driven process improvements.

● Support the development and execution of internal communication strategies that align employees around company goals and culture.

● Maintain a consistent tone of voice and visual identity across all internal communication touchpoints.

● Help measure communication impact and continuously improve how we connect and inform employees.

● Contribute to brand identity development, storytelling, and positioning to ensure consistent representation across internal and external audiences.

• Establish ABSL’s vision, strategy and goals to drive an effective and functional culture, and align it to the overall objectives;
• Coordinate with the operational team: manage and lead all the ABSL Operations teams based in Romania;
• Ensure the framework for strategic planning processes and for annual/periodic activity planning processes;
• Contribute and approve the annual calendar of activities for the organization’s programs and budgets distribution;
• Lead and improve the communication and fundraising strategies and monitor their implementation;
• Lead the implementation and development of the services delivery model, including, but not limited to, finance operations and processes for ABSL;
• Lead the development of Finance and Operations processes improvements to achieve an efficient activity;
• Represent ABSL with key partners and for key events;
• Actively support and coordinate projects and process reengineering initiatives, for improving operational efficiencies and controlling overheads.

● Developing and executing Employee Value Proposition (EVP) strategies across Romania for Luxoft, with a focus on attracting top talent in Java, QA Automation, C/C++,.NET, Python, and other IT domains.

● Working closely with Recruitment, HR, and Delivery to create messaging that resonates with tech talent and showcases our IT culture, enhancing brand visibility.

● Evaluated multi-channel metrics, digital sentiment, and campaign engagement data to track brand perception and proactively detect organizational risks or market opportunities.

● Synthesized complex communication analytics into high-impact, strategic briefs and actionable takeaways for leadership and HR stakeholders.

● Planning and managing Luxoft's presence at internal and external events, including job fairs (IT&C Career Fair, Angajatori de Top) and tech events (GoTech, Bucharest Tech Week, DevCon, DevTalks, Codecamp), reinforcing Luxoft's reputation as a top IT employer.

● Overseeing budgets for employer branding initiatives from strategy through execution, aligning with financial goals and maximizing ROI.

● Developing communications and campaigns to gauge employee interests in CSR, organizing events like Planting Good Deeds, Bucharest Half Marathon, Pollenity and others to boost engagement and social impact.

● Partnering with Recruitment and HR to reinforce core values, increasing engagement and retention. Managing the internal employee loyalty program to support retention.

● Creating content and executing social media strategies, to boost brand visibility and engagement within the tech community.

● Crafting employer branding and communications with advertising, PR, and digital marketing agencies to expand reach to a broader technical audience.

● Leading advocacy campaigns and establishing programs that empower employees as brand ambassadors, strengthening Luxoft's IT culture.

● Guiding and mentoring team members, promoting skill development and growth within the Employer Branding department.

● Great Place To Work® certification: Coordinating Luxoft's participation in the Great Place to Work surveys, leading communications to ensure strong employee engagement.

• Crafted and implemented Employee Value Proposition (EVP) strategies across Romania for Luxoft, a leading IT/technology company, focusing on roles in Java, C/C++, QA, BA, and other technical domains, to attract top talent in the IT market.
• Built and sustained strategic partnerships with universities and student associations, enhancing employer brand visibility among future tech professionals and supporting talent pipeline development.
• Developed and maintained communication and marketing materials, including employee testimonials and social media campaigns.
• Planned and managed employer branding events such as job fairs, workshops, meet-ups and IT conferences.
• Established and managed project budgets and vendor relationships for events and campaigns.
• Conducted market researches to identify trends and opportunities for Recruitment.
• Created content for the career website, social media channels, e-mail campaigns and recruitment materials.
• Raised brand profile through strategic public relations initiatives.

• Led day-to-day project management, ensuring smooth execution and alignment with client objectives.
• Maintained strong client relationships, promoting agency services and delivering marketing and communication strategies.
• Experience in strategic planning, event organization, public relations, online marketing, and promotional materials production. Performing light bookkeeping tasks.
• Achieved sales targets by building strong business relationships.

• Track and report on key performance indicators (KPIs) for liabilities products.
• Analyze customer behavior and feedback to identify trends and areas for improvement.
• Monitor market trends, competitor products, and customer needs related to liabilities products.
• Analyze data to identify opportunities for product enhancements or new product development.
• Collaborate with cross-functional teams to design, develop, and launch new liabilities products.

• Grew the client base by networking and offering comprehensive wealth management.
• Collaborated with specialists from other departments to enhance cross-sell opportunities.
• Proactively monitored client needs.
• Built strong, long-term client relationships as a trusted advisor, offering informed, tailored solutions.
• Used creative thinking to develop practical, client-centered solutions.

• Supported clients with deposit, insurances, savings and loan account management.
• Advised customers on a range of banking products and services.
• Proactively monitored client needs.
• Generated new business by engaging both prospective and existing clients.

• Recorded transactions and preparing transaction reports.
• Opened new accounts and assisted clients with loan applications.
• Promoted the bank’s products and services, including deposits, saving accounts, loans and insurance.