Cristina Dogaru

At Alcom Software Solutions, I have been responsible for designing, executing, and optimizing end-to-end marketing strategies that support both company growth and client success across digital channels.

My role combined strategic planning, hands-on execution, and data-driven optimization, covering the full marketing lifecycle: awareness, acquisition, conversion, and retention.

Key responsibilities and contributions included:
- Building and optimizing full-funnel digital marketing strategies aligned with business objectives
- Managing and scaling campaigns across SEO, PPC (Google Ads, Meta Ads), content marketing, email marketing, and social media
- Implementing and maintaining analytics and tracking systems (Google Analytics 4, Google Tag Manager, conversion events, UTM frameworks)
- Analyzing performance using KPIs such as CAC, LTV, ROI, conversion rate, and engagement metrics
- Designing and running A/B tests and growth experiments to improve conversion rates and campaign efficiency
- Working with CRM and marketing automation tools to support lead generation, nurturing, and lifecycle campaigns
- Collaborating closely with development, product, and sales teams to align marketing initiatives with technical implementation and business goals

In recent years, I have also integrated AI-assisted marketing tools into daily workflows to improve content creation, campaign ideation, performance analysis, and automation, increasing both efficiency and scalability.

This role allowed me to develop a strong understanding of how marketing, technology, and data work together to drive measurable business results.

Responsible for planning and executing product promotion strategies across both online and offline channels, ensuring consistent brand visibility and market presence.

Managed product exposure and promotion in physical retail environments, collaborating with sales teams to support in-store visibility, promotional campaigns, and merchandising initiatives.

Led online product promotion activities, including digital campaigns, content coordination, and channel optimization, with a focus on increasing product awareness and customer engagement.

Contributed to the development and implementation of sales techniques, supporting sales teams in improving performance, optimizing customer interactions, and maintaining consistent sales results.