Cristina Popescu, PhD

• Developed Helios Genomics’ brand from the ground up, creating a clear value proposition and market presence.
• Generated sales from the very first month by aligning services with client needs and providing tailored oncogenomics testing portfolios.
• Built and maintained a customized portfolio of suppliers and services, delivering value to clients through personalized solutions.
• Established and nurtured relationships with medical professionals to increase the visibility and credibility of Helios Genomics.
• Provided clinical guidance and support to physicians and patients in selecting and interpreting genomic tests, ensuring actionable and up-to-date recommendations.
• Managed order placement and clinical data translation, ensuring seamless activation and delivery of services.
• Continuously enhanced client, supplier, and partner relationships, including on-site visits and follow-ups.

• Built the oncogenomics portfolio from scratch, identifying key services and creating a structured offering for clients.
• Developed the rare diseases portfolio from the ground up, driving awareness and adoption in a niche market.
• Generated sales independently, demonstrating initiative and ability to convert new business opportunities.
• Introduced consultancy services and created clinical result appendices with recommendations, ensuring actionable insights for physicians and patients.
• Designed and executed the marketing strategy, enhancing brand visibility and positioning in the market.
• Coordinated and led the sales team, aligning efforts with business objectives and ensuring consistent performance.

• Establishing the first genetic exploratory laboratory at UVVG and founding two fully functional research labs, significantly advancing the university’s research infrastructure.
• Publishing in ISI-indexed journals, demonstrating a strong record of scientific scholarship.
• Holding multiple research grants, including being the first Young Researcher grant holder at the university.
• Mentoring students at all levels, including PhD candidates, fostering their academic growth and research skills.
• Leading and organizing the 10th edition of DNA Day at UVVG, promoting genetics education and outreach.
• Encouraging entrepreneurial initiatives among students and promoting innovation within the university.

• Head of Laboratory of Drosophila Molecular Genetics; PNII/RP10 grant nr. 8/3.11.2008
• Activities: Research

https://drosophila-chromatin.usab-tm.ro