Daniel Eniță
Bucharest,Romania
Summary
Digital content writer and Marketo Engage Certified professional with expertise in Adobe Experience Cloud and automated marketing lifecycles. Integrates email automation, AI prompting, and SEO strategy to drive targeted B2B nurture growth and measurable business results Skilled in Salesforce reporting and A/B email testing. Expertise in content monetization strategies and copywriting that converts in leads.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
Work history
Email Automation Expert
IBM
Bucharest, Ilfov
2024.03 - 2026.05
- Managed complex B2B customer journeys and high-volume email ticket queues within strict weekly deadlines, resulting in above-benchmark performance.
- Aimed to improve global campaign performance and email marketing KPIs for diverse target audiences, increasing global email reach metrics.
- Designed and implemented Marketo automation flows and built persona-focused emails across 100+ automated campaigns.
- Refined audience targeting flows to enhance precision for global B2B accounts communication.
- Successfully boosted Open rates and CTOR by 25% for Reactivation email campaigns and consistently met all sending deadlines.
Copywriter
Reflector Media
Bucharest, Romania
2021.06 - 2023.11
- Responsible for content production and performance across four niche tech websites
- Creating designed featured images or ads for consumer tech campaigns in Figma or Canva
- Required to increase organic traffic and monetization through search intent-focused digital content
- Extensive research of industry topics to deliver short and long-form articles, improved organic SEO by using keywords and banner copy placement
- Successfully increased website traffic and CTR through strategic interlinking and readability improvements while ensuring 100% accuracy.
Digital Marketing Intern
L'Oréal
Bucharest, Romania
2019.01 - 2019.06
- Supported the Brand Management team in monitoring market trends and social media performance
- Reporting of brands' digital metrics using customer experience tools such as Sprinklr and eStore
- CMI (Consumer Market Intelligence) presentations for market and consumer behavior research
- Analyzed brand performance across social platforms, managed the internal quarterly beauty trends newsletter, and prepared market research reports
- Delivered data-driven presentations that informed team strategy and enhanced cross-team communication.
Data Entry Officer
NN
Bucharest, Romania
2018.01 - 2019.01
- Handled sensitive personal information for P2 pension and private insurance clients
- Required to maintain high-volume data accuracy and regulatory compliance under tight deadlines
- Managed data entry projects, edited ID data for compliance, and supported operational departments with data management
- Consistently met high-volume project deadlines and maintained accurate monthly performance reports.
Education
Master’s Degree - Public Relations and Communication
SNSPA
Bucharest, Romania 2019.01 - 2021.06
Bachelor’s Degree - Sociology and Social Sciences
University of Bucharest
Bucharest, Romania 2016.02 - 2019.06
Higher National Diploma - Filology and English major
Nicolae Balcescu High School
Calarasi 2012.01 - 2016.06
Skills
Marketo Engage Professional certificate
Adobe Experience Cloud
Adobe Analytics
Privacy and security training
Email marketing automation
AI Agents training
SEO copywriting
B2B nurture strategies
Salesforce performance analysis
Automated audience targeting
AI prompting and content writing
Content monetization
A/B email testing
Languages
English (C1 - Advanced)
Spanish (A2 - Beginner)
Japanese (A1 - Elementary)
Custom
Relocating to Hanover, Germany (Available from July 2026)
Timeline
Email Automation Expert
IBM
2024.03 - 2026.05
Copywriter
Reflector Media
2021.06 - 2023.11
Master’s Degree - Public Relations and Communication
SNSPA
2019.01 - 2021.06
Digital Marketing Intern
L'Oréal
2019.01 - 2019.06
Data Entry Officer
NN
2018.01 - 2019.01
Bachelor’s Degree - Sociology and Social Sciences
University of Bucharest
2016.02 - 2019.06
Higher National Diploma - Filology and English major
Nicolae Balcescu High School
2012.01 - 2016.06