Daniel Ros

• Architected the end-to-end influencer marketing infrastructure, designing scalable workflows and SOPs to streamline creator discovery, vetting, and onboarding.
• Integrated AI-powered clustering and analytics tools to enhance audience targeting accuracy and automate manual performance tracking.
• Engineered proprietary standardized campaign briefs, Master Service Agreements (MSAs), and FTC-compliant disclosure protocols.
• Collaborated with cross-functional teams to align on project goals and deliverables, ensuring cohesive execution.
• Integrated AI-powered clustering and analytics tools to enhance audience targeting accuracy and automate performance tracking tasks.
• Developed content strategies that increased brand visibility and improved audience engagement.
• Worked closely with 4 different brands and managed 6 creator campaigns:

GoGo squeeZ: 2 campaigns, 14 content creators, 48 content pieces (YouTube)

Jarlsberg: 1 campaign, 4 content creators, 20 content pieces (Instagram & TikTok)

Verizon: 1 campaign, 5 content creators, 10 content pieces (YouTube & Instagram)

Betterment: 1 campaign, 4 content creators, 12 content pieces (Instagram & YouTube)

• Developed engaging content strategies to enhance brand visibility and audience engagement.

• Collaborated with all departments to design and implement workflows, establish processes, and train influencer coordinators.
• Coordinated influencer marketing campaigns for key clients, including Vodafone, OoMee, and MeWe, within a short tenure at Revmatics.
• Established scalable internal workflows, including the development of standardized campaign briefs, Master Service Agreements (MSAs), and FTC-compliant disclosure protocols.
• Standardized vetting procedures to ensure 100% brand alignment and audience authenticity, effectively eliminating budget waste on low-engagement accounts.
• Managed a monthly six-figure budget, optimizing spend across gifting programs, paid partnerships, and creator licensing (whitelisting).
• Spearheaded end-to-end campaign execution, transitioning from transactional one-off posts to high-impact.
• Developed a data-driven attribution model using UTM parameters and unique conversion codes to accurately measure and report ROI.
• Led end-to-end campaign execution, shifting focus from transactional one-off posts to high-impact strategies.
• Working closely with all departments to create and implement a workflow, create processes and train the Influencer Coordinators.
• During the short time working at Revmatics, I was able to coordinate campaigns for 3 important clients: Vodafone, OoMee, MeWe.

• Mostly managing end to end creator campaigns for important clients:
• Managing award winning campaigns.
• Generating 3.1 ROAS on average.
• Affiliate: Overwolf, SquareEnix, EA e.t.c
• Managed Overwolf and Square Enix campaigns over 2 years, utilizing a tier-based affiliate program with significant budget.
• Led pitching process for OPPO's first multi-million dollar campaign, achieving $1.30 (USD) CPM and securing client win.
• Notable mention: Benjamin Moore ran out of stock in some parts of the UK for a product promoted by the talents.
• Identified and outreached to relevant influencers, negotiated contracts, and managed ongoing communication.
• Notable mention: Benjamin Moore run out of stock in some parts of the UK for a product promoted by the talents.
• Identify and outreach to relevant influencers, negotiating contracts and managing ongoing communication.
• Manage influencer campaigns from start to finish.
• Collaborate with influencers on content creation.
• Track campaign performance and report results.
• Build and maintain strong influencer relationships.
• Maintaining long lasting collaborations with clients.

• Cost Optimization: Conduct "Total Cost of Ownership" (TCO) analyses to identify savings opportunities, negotiating with local and international suppliers to reduce operational overhead.
• Conducted "Total Cost of Ownership" (TCO) analyses to identify savings opportunities and negotiated with local and international suppliers to reduce operational overhead.
• Manage Indirect Spend: Oversee the procurement of Non-Production Material (NPM), including MRO (Maintenance, Repair, and Operations), office supplies, IT equipment, and facility management services.
• Identified and audited new vendors, ensuring compliance with Leoni's global quality and sustainability standards.
• Performance Monitoring: Evaluate supplier KPIs (on-time delivery, service quality) and resolve discrepancies or contractual disputes.
• Implemented Leoni's global procurement strategies at Bistrita plant and developed a local supplier base, minimizing logistics overhead.
• Stakeholder Alignment: Work closely with the Maintenance, HR, and IT departments to define technical specifications and delivery schedules for their specific requirements.
• Contract Management: Draft and manage service level agreements (SLAs) for facility utilities, cleaning services, and security.
• ERP Utilization: Utilize SAP (or similar ERP systems) to manage purchase orders, track budget consumption, and ensure "Three-Way Matching" (PO, Receipt, and Invoice).

• Secured and finalized deals with content creators, executing end-to-end campaigns that strengthened brand presence.
• Cultivated brand partnerships through strategic content creation and audience engagement.
• Analyzed audience insights to refine content strategy and improve engagement metrics.
• Cultivated brand partnerships through strategic content creation and audience engagement, enhancing collaboration opportunities.
• Secured timely posting of content while meeting all established deadlines.
• Mentored emerging influencers on best practices and growth strategies, fostering their development and increasing audience reach.

• Developed and executed social media strategies to enhance brand visibility and engagement.
• Increased online engagement through the creation of compelling content tailored to target audiences.
• Analyzed audience insights to optimize content performance across platforms.
• Collaborated with creative teams to produce compelling multimedia content for campaigns.
• Managed social media advertising budgets, ensuring efficient allocation of resources.
• Monitored trends in social media tools, applications, channels, design, and strategy.
• Led cross-functional teams in planning and executing promotional initiatives for events.
• Evaluated campaign effectiveness through metrics analysis, driving continuous improvement strategies.

• Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
• Managed daily content calendar, ensuring timely post scheduling and adherence to brand guidelines.
• Created social media content with consistent content and tone.
• Collaborated with cross-functional teams to ensure cohesive messaging across all digital platforms.
• Analyzed social media performance metrics to refine content and improve audience targeting.
• Oversaw community management, responding to inquiries and fostering positive user interactions.
• Designed paid client ads for use on diverse social media platforms.
• Led initiatives to integrate new tools for analytics, streamlining reporting processes for performance tracking.
• Mentored junior team members in best practices for content creation and platform utilization.